Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Tampilkan postingan dengan label Website. Tampilkan semua postingan
Tampilkan postingan dengan label Website. Tampilkan semua postingan
Minggu, 25 September 2011
Driving, and driving traffic through the website
Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Driving, and driving traffic through the website
Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Minggu, 08 Mei 2011
Where It Begins - My First Owned Website Using Exabyte
Finally I decided to take the plunge and register my own domain. I have been using the name “Edoras FotoZine” for many years in different websites such as the Fotopages, Blogger and Flickr.
Thus, before anyone else register that domain name, I decided to buy the domain and create my own photoblog, gadget blog and travel blog.
I registered the domain from one of Malaysia’s Hosting Services i.e. Exabytes on Jan. 31, 2011. Initially, I thought to use the domain name on the Blogger site but it seems that its quite a hassle to configure it there. Thus, I decided to subscribed to “Home Biz” package (hosting services)from Exabytes. At least my site is hosted locally (in response to the Government’s initiatives to host within Malaysian shores). Hopefully, the web response time from local users will be much faster than the international hosting services.
Since this is my first time, I found it is very difficult to understand all the Jargon of the website development but I managed to learn over the night. Configuring the services over the c-panel of Exabytes hosting server is not that difficult but to ensure that I install the right applications is quite a hassle for me.
At first, I tried some of Wordpress Template to create my Blog but it was not to my liking. Then, creating my own portal using Joomla proved to be a disaster. For someone who have no background experience of web designer, it is certainly not an easy task.
I have to call/email Exabytes support three times to solve my problem. Both times, I have not been able to access the server (due to firewall and too many ftp logins) and later I have difficulty in making http://www.edorasfotozine.com to open my self-created Frontpage /Homepage. It always decided to point back to the Exabytes welcoming page.
Finally, I chose to use iWeb for my Web Development. Initially I have problem in setting the FTP login and Directory settings, but finally I managed to pull it through and my first website is ready to have contents inserted.
Best Regards,
~Edoras~
Thus, before anyone else register that domain name, I decided to buy the domain and create my own photoblog, gadget blog and travel blog.
I registered the domain from one of Malaysia’s Hosting Services i.e. Exabytes on Jan. 31, 2011. Initially, I thought to use the domain name on the Blogger site but it seems that its quite a hassle to configure it there. Thus, I decided to subscribed to “Home Biz” package (hosting services)from Exabytes. At least my site is hosted locally (in response to the Government’s initiatives to host within Malaysian shores). Hopefully, the web response time from local users will be much faster than the international hosting services.
Since this is my first time, I found it is very difficult to understand all the Jargon of the website development but I managed to learn over the night. Configuring the services over the c-panel of Exabytes hosting server is not that difficult but to ensure that I install the right applications is quite a hassle for me.
At first, I tried some of Wordpress Template to create my Blog but it was not to my liking. Then, creating my own portal using Joomla proved to be a disaster. For someone who have no background experience of web designer, it is certainly not an easy task.
I have to call/email Exabytes support three times to solve my problem. Both times, I have not been able to access the server (due to firewall and too many ftp logins) and later I have difficulty in making http://www.edorasfotozine.com to open my self-created Frontpage /Homepage. It always decided to point back to the Exabytes welcoming page.
Finally, I chose to use iWeb for my Web Development. Initially I have problem in setting the FTP login and Directory settings, but finally I managed to pull it through and my first website is ready to have contents inserted.
Best Regards,
~Edoras~
Minggu, 16 Mei 2010
Google Vs Facebook: From Traffic to Trust
An interesting news article that came out a few weeks back has got me thinking…. Facebook has overtaken Google to become the most popular website in the United States for the first time, according to new data from Hitwise, which measures Internet traffic. For the week ending March 13, the social networking juggernaut registered 7.07% market share, beating the search giant's 7.03% market share.
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
Google Vs Facebook: From Traffic to Trust
An interesting news article that came out a few weeks back has got me thinking…. Facebook has overtaken Google to become the most popular website in the United States for the first time, according to new data from Hitwise, which measures Internet traffic. For the week ending March 13, the social networking juggernaut registered 7.07% market share, beating the search giant's 7.03% market share.
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
Google Vs Facebook: From Traffic to Trust
An interesting news article that came out a few weeks back has got me thinking…. Facebook has overtaken Google to become the most popular website in the United States for the first time, according to new data from Hitwise, which measures Internet traffic. For the week ending March 13, the social networking juggernaut registered 7.07% market share, beating the search giant's 7.03% market share.
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
See full article from DailyFinance: http://srph.it/8XVAKZ
What got me thinking was how could Facebook in such a short span of time overtake Google -the default destination for millions of internet users globally?
The data shows dramatic rise of Facebook- this can be attributed to the fact that people are spending more time on the net socializing, and an average user visits more pages on Facebook (not sure though if the Facebook Chat window refreshes are counted as part of the Hitwise data as the chart shows a phenomenal increase since April 2009).
On a different note, a person usually visits a Google page, only when he/she is seeking specific information.
On the face of it – one would assume that this phenomenon (of growing popularity of Facebook, and other Social Media platforms) is just about couple of years old… but this has been trending for quite sometime now with social bookmarking tools, which started around five to six years back and now with the new-kid-in-the-block - the Facebook ‘Like’ button -that a user can use to favour a particular web page.
Google in its current Avatar represents the Web 1.0 era, which was based on “Traffic” to the web-page. The relevancy of content on the Internet was based on Traffic to that page vis-a-viz a particular keyword/phrase. The whole idea of Page Rank depended largely on how many back links were there to the webpage and how much traffic was generated to the web-page…that gave relevancy of the page to the particular keyword that a person had searched for.
While the Web 2.0 era is all about community… the tools that is popular in this era is all about being ‘social’. This has given rise to community based tools for people to recommend and share content on the web. The relevancy of content on the Internet is not based on traffic, but on ‘trust’. How many people have Digg’d it, Reddit, Technorati’d, and now Facebook ‘Like’ed it makes the content more relevant … Even portals like YouTube (belonging to Google) gives some preference to the most favoured videos
The reason for the same is that people still trust in what other people say, even if they are total strangers. How else, do you think the salespersons still have their jobs :). While search-engines would still remain, and the algorithms get more and more effective in terms of picking relevant content from the Net… nothing can beat humans to read, comprehend and recommend what is right or wrong – online or offline.
For web owners, it is important that they start creating online properties and content with the objective of creating ‘trust’ rather than ‘traffic’ because in future ‘trust’ is what that drive traffic and nothing can beat Human Intelligence, especially not Artificial Intelligence
Cheers
Santosh
Senin, 12 April 2010
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Jumat, 29 Agustus 2008
Website designing – The India Istyle
Last few weeks I have been busy doing 2 things:
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
Website designing – The India Istyle
Last few weeks I have been busy doing 2 things:
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
Website designing – The India Istyle
Last few weeks I have been busy doing 2 things:
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
Talking to various ‘online’ ad agencies on various projects
Trying to sell to a client the importance of having a kick-ass website
Most of the ad agencies have a long list of ‘great’ work done in terms of website creation. Some were really good, but most of them were template stuff. All of them gave a list of clientele (usually an US or European Client). It kind of got me interesting. I kept asking them various questions on the website creation and design.. The thought, the strategy, etc…
Most cases the owners were not giving any proper response to some basic questions… This one takes the cake:
Question: how do you know that the website you created is a successful one?
Answer: It has to be successful. The client has paid me the monies.
The unfortunate part is that most of the agencies who build websites do not put any thought into it. A part of the blame would also go to the clients, most of them just want an online presence, where people can come looking for basic information.
Almost all the agencies who developed the website were not aware who exactly were the client’s Target Audience, what their online persona is, and in what way they need to interact with the website..
As Internet penetration in India increases, and also as the clients from overseas demand more out of their websites, the ‘digital’ agencies here would find it hard to get business, until they come up in the value chain.
There should be an extensive thought behind what they are creating, and why they are creating it. They should also keep in mind, where they want to be in the future, and then design and build the website accordingly.
I have been talking to clients in terms of website redesign. The team has been gung-ho about the whole project. The most important thing in website (re)design is the pre design process, where-in you take into cognizance the content construct, IA/Wire frames, and unfortunately the client’s are not too bothered about the same. It surprises me that the start and end of a website is the UI that they can see…
From the client speak it seems that in India, when it comes to website creation - creative still rules
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