Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Tampilkan postingan dengan label Online Marketing. Tampilkan semua postingan
Tampilkan postingan dengan label Online Marketing. Tampilkan semua postingan
Minggu, 25 September 2011
Driving, and driving traffic through the website
Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Driving, and driving traffic through the website
Working for a digital agency (www.mrmworldwide.com), I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path
A casual glance into any website analytics would show that at-least 30% of the traffic would be that of repeat visitors. While the frequency of repeat visitors is generally not mapped (which is done either through cookie based tracking or IP based tracking); we can safely assume that there would be substantial amount of regular users to the website. This would be higher so, if the website is the primary source of interaction that the customers have with the brand, the product, or the company. As marketers, we all would be aware of the 80|20 principle. We also would be aware of what the marketing pundits keep repeating – your core customers are the most important ones. If we were to compare the website traffic basis what the pundits say – then should not our focus be on the loyal, rather than on the casual and the passerby
It is said familiarity breeds contempt. But, in many a case this might not be true. Imagine your email interface - be it the local desktop Outlook, or the free webmail services. In all the cases the links to relevant folders are on the left column. It has been so for a long, long time. Even when the email service providers enhanced their product interface by giving global links to folders on the top and bottom of the page, they did not disturb the left column links. Why? Because they did not want to upset the familiarity that people have been used to
A few days back, the traffic police in Gurgaon, the place I stay, converted few two way roads into one way. This was done to ease the traffic. The first couple of days it was chaotic on these roads. People knew where they want to go, but reaching there was becoming difficult. Another funny thing that I noticed was, even though the roads had become one way, people were wary of driving on the extreme right (which earlier was the opposite direction lane), they still stuck to the left lane. That’s how regulars become ‘conditioned’ to a particular path.
Similarly, I’m sure that even though the webmail service providers have provided other global links within the mail box, most people would still be conditioned to the left column browsing. And if keeping your core audience happy is your objective, and if they form a substantial traffic to your website, it is necessary that there are familiar elements in design and navigation so as not to confuse them. What is necessary as part of website redesign is to make it more effective, not different. And the best practice is to understand your current customer behavior on and off the website rather than how other websites look
Cheers
Santosh
Senin, 21 Desember 2009
What makes social networking sites ‘click’
As we approach the end of another year, there would be multitudes of new people who would have joined some social networking site or other.
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
What makes social networking sites ‘click’
As we approach the end of another year, there would be multitudes of new people who would have joined some social networking site or other.
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
What makes social networking sites ‘click’
As we approach the end of another year, there would be multitudes of new people who would have joined some social networking site or other.
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites?
We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships.
One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communicate things about us. We spend our energies ‘branding’ ourselves, so that people form a specific opinion about us.
This exercise of opinion creation and spreading it far and wide is facilitated by the use of technology (Internet). Social Networking sites, thus becomes a platform for people to broadcast their personality, and thus spread the opinion.
The core value proposition these popular SNS sites lies in our day to day behavior of opinion creation and opinion consumption… For example in college campuses across the globe a general way of greeting would be – Wassup?? Or a normal conversation (especially a telephonic conversation) would consist of this question – so, what are you doing?...Now you know where Facebook or Twitter got their Value proposition from :)
How popular these SNS and other Social Media sites are? You can take a look at this link and see the stats for yourself. http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Cheers
Santosh
Minggu, 06 Desember 2009
Google Zeitgeist for India – 2009
Google has released the latest Zeitgeist for 2009. While the overall results shown are predictable (basis the different headers)… there are some things which were interesting.
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
Google Zeitgeist for India – 2009
Google has released the latest Zeitgeist for 2009. While the overall results shown are predictable (basis the different headers)… there are some things which were interesting.
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
Google Zeitgeist for India – 2009
Google has released the latest Zeitgeist for 2009. While the overall results shown are predictable (basis the different headers)… there are some things which were interesting.
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
Let’s have a quick recap of important happenings in India over the past one year –
- General Elections (by far the biggest event)
- Indians win at Oscar
- The Budget presentation (during the time of recession)
- Interest in the Economy (the ripple effect of the global economic scenario)
- And of course: the staple diet of most Indians – movies, cricket, celebrities
Google search queries correlate to the above happenings with Budget 2009, Election Results, Slumdog Millionaire etc., all being the top search queries of the year. However, some interesting search queries too were to be seen. ‘Bhuvan’ too was seen to be the fastest growing search query. Launched in Mid-August, Bhuvan, the ISRO’s Geo-satellite, which can zoom to 10 square meter (similar to Google, or Wikimaps), would have been of interest to many. I have not tried this yet… but I’m sure, looking at the popularity of its search, there would be at-least hundred thousand installations on desktops across the country.
Search for Michael Jackson has been a global phenomenon. In fact, Google had initially presumed, looking at the surge of searches happening on MJ on its website that it was some sort of malicious virus attack.
An interest on Twitter in India could be attributed to 2 personalities and the media coverage they had given to Twitter – Barack Obama, and Sashi Taroor. I have sure the number of people who have joined the twitter bandwagon after this from India would have been multifold. Interesting to note that Sashi Taroor has close to 470K followers!
The most interesting piece was the “how to” category. Going through the queries, it is safe to assume that most of the ‘How to’ queries comes from the younger audience – How to –kiss, date, flirt… etc would be the teeny-weeny people’s eternal quest and Google (therefore the Internet) is their guide, companion, and philosopher. How to – Meditate, concentrate, study….all would have been from students before exams searching for the panacea for improving their examination performance.. The other set of How to – Chat, download… shows that people are searching for the basic Internet usage…which means that more and more new users are getting online.
Overall, the Google Zeitgeist 2009 for India has very much reflected what is happening around us. While most Indians (internet using) are interested in movies and celebrities, it is heartening to know that these users are also keen to expand their horizons beyond movies & celebrities.
While I wait for the next year Google Zeitgeist, I am also eager to know what you think of this year’s.
Cheers
Santosh
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