Facebook is just not about connecting people who work, study, and live around them. The impact of Facebook is much more than just connecting, or killing time, or increase in data/Internet usage. The best yardstick to understand the importance of Facebook is that every marketer wants Facebook as part of their marketing plan. Trust marketers to know what works and what is impactful or not :-)
Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural
Material:
The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel.
While there could be various reasons for the increased sale of cameras (lower cost, and less complexity in use being some of the primary reasons)… I strongly think that inclination to have photographic equipments that would take better quality pictures so that one can share it on Facebook is also driving the sales of digital cameras. One of the oft heard remarks when photographs are being taken is…. “Click a nice picture of mine, so that I can upload it onto Facebook and share”. The product integration of GPS and the ability to share it on Facebook directly are the best reflection of the impact of Facebook on the sale of digital cameras.
Another consumption pattern we can see is increased travel. Every travel has a purpose. Facebook increases the intention for travel. On a personal front, I’ve seen friends in my Facebook network who have planned to travel to places that they got interested in because someone else in the network had posted pictures or mentioned about that place in length. Another trend that is happening because of Facebook is increased alumni/old students meet, friends reunion and group meets/events….all these Facebook activities thus creates more meeting opportunities in real life and hence increased reasons to travel
Behavioural:
While it is still very early days to see a visible impact, there is a subtle but sure impact of Facebook happening on the human behaviour. As more and more people start using Facebook, and the Facebook profile becomes the default profile of the user… people would start mapping their real life behaviour with the impact it would create on their online profile and vice versa.
Some instances on human behavioural impact are:
• People would become more truthful
• Increased compulsive buying behaviour – due to network and peer pressure
• Increased stress – as interactions becomes more and more virtual, it would cause friction in real world interactions
Few months back, a colleague of mine took leave saying she was not well and have to undergo a minor surgery. Two days later she updated her Facebook with party pictures that was taken a day after the ‘surgery’. It would have got unnoticed by her manager, had not someone common to them both tagged her photo. When confronted, she had to accept that she was lying about the surgery bit…though she insists that she was not well (at least on the proposed surgery day). Well, as more and more of your private life gets into the public space, it would become virtually (no pun) impossible to differentiate one from other. Since the chance of lie getting exposed increases, people would tend to be more truthful
Compulsive buying behaviour is mostly driven by peer pressure and identity seeking. Facebook as a platform is an ideal breeding ground for both. The examples given earlier in the increased consumption would also be due to the compulsive buying behaviour. As people get more detailed about their lives on Facebook – My new red Handbag, my new blue shoes…or the Chinese food @the Oriental hotel photos…it triggers consumption cravings amongst others in the network and thus increasing the compulsive buying behaviour. An outcome of this is a new trend that marketers are picking up is ‘Social Buying’
The truth is that it is two different worlds. One more standardized, fast, process oriented, and with clear cause and effect model…while the real world is slow paced, messy and very unpredictable. As humans start spending more time in the online space, they start feeling stressed when they are confronted by the real-life instances that does not have a predictable cause and effect outcome.
Cultural:
Facebook impacts not only the individual user behaviour but also the society at large. Mass Media have always played an important role in shaping the popular culture. One of the most quoted example is how Fijian women started dieting because of advent of TV.
Facebook as a platform is a meeting point of various people, with vastly different customs, beliefs and way of life. It is also about expanding one’s network with people with similar interest and viewpoints. And one of the core values of Facebook is – freedom of expression. It is support of such desire for freedom of expression and the ease at which it can be adopted by a huge number of people across countries at a short time that would help Facebook impact the society. A recent and continuing example is how Facebook played a crucial role in bringing the people of Tunisia together, and thus bringing rise to the Arab Spring….which by now, we all know, has taken a gigantic and myriad shape, across countries with various objectives.
Facebook would impact various local cultures to create a transnational global culture and constant consumption of information that is more social in nature – ambient awareness
Facebook is growing at a phenomenal pace. The growth is mostly from countries that have low Internet penetration… thus there is a huge potential of more people getting onto Facebook, and the impact of Facebook would only multiply
With references from:
Friends update in my Facebook network
Lady Greenfield on social networking sites and your health
Insead.edu
NYtimes.com
Tampilkan postingan dengan label Social Networking Sites. Tampilkan semua postingan
Tampilkan postingan dengan label Social Networking Sites. Tampilkan semua postingan
Kamis, 27 Oktober 2011
Trendspotting: Impact of Facebook on Consumption, Behaviour, and Culture
Facebook is just not about connecting people who work, study, and live around them. The impact of Facebook is much more than just connecting, or killing time, or increase in data/Internet usage. The best yardstick to understand the importance of Facebook is that every marketer wants Facebook as part of their marketing plan. Trust marketers to know what works and what is impactful or not :-)
Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural
Material:
The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel.
While there could be various reasons for the increased sale of cameras (lower cost, and less complexity in use being some of the primary reasons)… I strongly think that inclination to have photographic equipments that would take better quality pictures so that one can share it on Facebook is also driving the sales of digital cameras. One of the oft heard remarks when photographs are being taken is…. “Click a nice picture of mine, so that I can upload it onto Facebook and share”. The product integration of GPS and the ability to share it on Facebook directly are the best reflection of the impact of Facebook on the sale of digital cameras.
Another consumption pattern we can see is increased travel. Every travel has a purpose. Facebook increases the intention for travel. On a personal front, I’ve seen friends in my Facebook network who have planned to travel to places that they got interested in because someone else in the network had posted pictures or mentioned about that place in length. Another trend that is happening because of Facebook is increased alumni/old students meet, friends reunion and group meets/events….all these Facebook activities thus creates more meeting opportunities in real life and hence increased reasons to travel
Behavioural:
While it is still very early days to see a visible impact, there is a subtle but sure impact of Facebook happening on the human behaviour. As more and more people start using Facebook, and the Facebook profile becomes the default profile of the user… people would start mapping their real life behaviour with the impact it would create on their online profile and vice versa.
Some instances on human behavioural impact are:
• People would become more truthful
• Increased compulsive buying behaviour – due to network and peer pressure
• Increased stress – as interactions becomes more and more virtual, it would cause friction in real world interactions
Few months back, a colleague of mine took leave saying she was not well and have to undergo a minor surgery. Two days later she updated her Facebook with party pictures that was taken a day after the ‘surgery’. It would have got unnoticed by her manager, had not someone common to them both tagged her photo. When confronted, she had to accept that she was lying about the surgery bit…though she insists that she was not well (at least on the proposed surgery day). Well, as more and more of your private life gets into the public space, it would become virtually (no pun) impossible to differentiate one from other. Since the chance of lie getting exposed increases, people would tend to be more truthful
Compulsive buying behaviour is mostly driven by peer pressure and identity seeking. Facebook as a platform is an ideal breeding ground for both. The examples given earlier in the increased consumption would also be due to the compulsive buying behaviour. As people get more detailed about their lives on Facebook – My new red Handbag, my new blue shoes…or the Chinese food @the Oriental hotel photos…it triggers consumption cravings amongst others in the network and thus increasing the compulsive buying behaviour. An outcome of this is a new trend that marketers are picking up is ‘Social Buying’
The truth is that it is two different worlds. One more standardized, fast, process oriented, and with clear cause and effect model…while the real world is slow paced, messy and very unpredictable. As humans start spending more time in the online space, they start feeling stressed when they are confronted by the real-life instances that does not have a predictable cause and effect outcome.
Cultural:
Facebook impacts not only the individual user behaviour but also the society at large. Mass Media have always played an important role in shaping the popular culture. One of the most quoted example is how Fijian women started dieting because of advent of TV.
Facebook as a platform is a meeting point of various people, with vastly different customs, beliefs and way of life. It is also about expanding one’s network with people with similar interest and viewpoints. And one of the core values of Facebook is – freedom of expression. It is support of such desire for freedom of expression and the ease at which it can be adopted by a huge number of people across countries at a short time that would help Facebook impact the society. A recent and continuing example is how Facebook played a crucial role in bringing the people of Tunisia together, and thus bringing rise to the Arab Spring….which by now, we all know, has taken a gigantic and myriad shape, across countries with various objectives.
Facebook would impact various local cultures to create a transnational global culture and constant consumption of information that is more social in nature – ambient awareness
Facebook is growing at a phenomenal pace. The growth is mostly from countries that have low Internet penetration… thus there is a huge potential of more people getting onto Facebook, and the impact of Facebook would only multiply
With references from:
Friends update in my Facebook network
Lady Greenfield on social networking sites and your health
Insead.edu
NYtimes.com
Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural
Material:
The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel.
While there could be various reasons for the increased sale of cameras (lower cost, and less complexity in use being some of the primary reasons)… I strongly think that inclination to have photographic equipments that would take better quality pictures so that one can share it on Facebook is also driving the sales of digital cameras. One of the oft heard remarks when photographs are being taken is…. “Click a nice picture of mine, so that I can upload it onto Facebook and share”. The product integration of GPS and the ability to share it on Facebook directly are the best reflection of the impact of Facebook on the sale of digital cameras.
Another consumption pattern we can see is increased travel. Every travel has a purpose. Facebook increases the intention for travel. On a personal front, I’ve seen friends in my Facebook network who have planned to travel to places that they got interested in because someone else in the network had posted pictures or mentioned about that place in length. Another trend that is happening because of Facebook is increased alumni/old students meet, friends reunion and group meets/events….all these Facebook activities thus creates more meeting opportunities in real life and hence increased reasons to travel
Behavioural:
While it is still very early days to see a visible impact, there is a subtle but sure impact of Facebook happening on the human behaviour. As more and more people start using Facebook, and the Facebook profile becomes the default profile of the user… people would start mapping their real life behaviour with the impact it would create on their online profile and vice versa.
Some instances on human behavioural impact are:
• People would become more truthful
• Increased compulsive buying behaviour – due to network and peer pressure
• Increased stress – as interactions becomes more and more virtual, it would cause friction in real world interactions
Few months back, a colleague of mine took leave saying she was not well and have to undergo a minor surgery. Two days later she updated her Facebook with party pictures that was taken a day after the ‘surgery’. It would have got unnoticed by her manager, had not someone common to them both tagged her photo. When confronted, she had to accept that she was lying about the surgery bit…though she insists that she was not well (at least on the proposed surgery day). Well, as more and more of your private life gets into the public space, it would become virtually (no pun) impossible to differentiate one from other. Since the chance of lie getting exposed increases, people would tend to be more truthful
Compulsive buying behaviour is mostly driven by peer pressure and identity seeking. Facebook as a platform is an ideal breeding ground for both. The examples given earlier in the increased consumption would also be due to the compulsive buying behaviour. As people get more detailed about their lives on Facebook – My new red Handbag, my new blue shoes…or the Chinese food @the Oriental hotel photos…it triggers consumption cravings amongst others in the network and thus increasing the compulsive buying behaviour. An outcome of this is a new trend that marketers are picking up is ‘Social Buying’
The truth is that it is two different worlds. One more standardized, fast, process oriented, and with clear cause and effect model…while the real world is slow paced, messy and very unpredictable. As humans start spending more time in the online space, they start feeling stressed when they are confronted by the real-life instances that does not have a predictable cause and effect outcome.
Cultural:
Facebook impacts not only the individual user behaviour but also the society at large. Mass Media have always played an important role in shaping the popular culture. One of the most quoted example is how Fijian women started dieting because of advent of TV.
Facebook as a platform is a meeting point of various people, with vastly different customs, beliefs and way of life. It is also about expanding one’s network with people with similar interest and viewpoints. And one of the core values of Facebook is – freedom of expression. It is support of such desire for freedom of expression and the ease at which it can be adopted by a huge number of people across countries at a short time that would help Facebook impact the society. A recent and continuing example is how Facebook played a crucial role in bringing the people of Tunisia together, and thus bringing rise to the Arab Spring….which by now, we all know, has taken a gigantic and myriad shape, across countries with various objectives.
Facebook would impact various local cultures to create a transnational global culture and constant consumption of information that is more social in nature – ambient awareness
Facebook is growing at a phenomenal pace. The growth is mostly from countries that have low Internet penetration… thus there is a huge potential of more people getting onto Facebook, and the impact of Facebook would only multiply
With references from:
Friends update in my Facebook network
Lady Greenfield on social networking sites and your health
Insead.edu
NYtimes.com
Trendspotting: Impact of Facebook on Consumption, Behaviour, and Culture
Facebook is just not about connecting people who work, study, and live around them. The impact of Facebook is much more than just connecting, or killing time, or increase in data/Internet usage. The best yardstick to understand the importance of Facebook is that every marketer wants Facebook as part of their marketing plan. Trust marketers to know what works and what is impactful or not :-)
Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural
Material:
The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel.
While there could be various reasons for the increased sale of cameras (lower cost, and less complexity in use being some of the primary reasons)… I strongly think that inclination to have photographic equipments that would take better quality pictures so that one can share it on Facebook is also driving the sales of digital cameras. One of the oft heard remarks when photographs are being taken is…. “Click a nice picture of mine, so that I can upload it onto Facebook and share”. The product integration of GPS and the ability to share it on Facebook directly are the best reflection of the impact of Facebook on the sale of digital cameras.
Another consumption pattern we can see is increased travel. Every travel has a purpose. Facebook increases the intention for travel. On a personal front, I’ve seen friends in my Facebook network who have planned to travel to places that they got interested in because someone else in the network had posted pictures or mentioned about that place in length. Another trend that is happening because of Facebook is increased alumni/old students meet, friends reunion and group meets/events….all these Facebook activities thus creates more meeting opportunities in real life and hence increased reasons to travel
Behavioural:
While it is still very early days to see a visible impact, there is a subtle but sure impact of Facebook happening on the human behaviour. As more and more people start using Facebook, and the Facebook profile becomes the default profile of the user… people would start mapping their real life behaviour with the impact it would create on their online profile and vice versa.
Some instances on human behavioural impact are:
• People would become more truthful
• Increased compulsive buying behaviour – due to network and peer pressure
• Increased stress – as interactions becomes more and more virtual, it would cause friction in real world interactions
Few months back, a colleague of mine took leave saying she was not well and have to undergo a minor surgery. Two days later she updated her Facebook with party pictures that was taken a day after the ‘surgery’. It would have got unnoticed by her manager, had not someone common to them both tagged her photo. When confronted, she had to accept that she was lying about the surgery bit…though she insists that she was not well (at least on the proposed surgery day). Well, as more and more of your private life gets into the public space, it would become virtually (no pun) impossible to differentiate one from other. Since the chance of lie getting exposed increases, people would tend to be more truthful
Compulsive buying behaviour is mostly driven by peer pressure and identity seeking. Facebook as a platform is an ideal breeding ground for both. The examples given earlier in the increased consumption would also be due to the compulsive buying behaviour. As people get more detailed about their lives on Facebook – My new red Handbag, my new blue shoes…or the Chinese food @the Oriental hotel photos…it triggers consumption cravings amongst others in the network and thus increasing the compulsive buying behaviour. An outcome of this is a new trend that marketers are picking up is ‘Social Buying’
The truth is that it is two different worlds. One more standardized, fast, process oriented, and with clear cause and effect model…while the real world is slow paced, messy and very unpredictable. As humans start spending more time in the online space, they start feeling stressed when they are confronted by the real-life instances that does not have a predictable cause and effect outcome.
Cultural:
Facebook impacts not only the individual user behaviour but also the society at large. Mass Media have always played an important role in shaping the popular culture. One of the most quoted example is how Fijian women started dieting because of advent of TV.
Facebook as a platform is a meeting point of various people, with vastly different customs, beliefs and way of life. It is also about expanding one’s network with people with similar interest and viewpoints. And one of the core values of Facebook is – freedom of expression. It is support of such desire for freedom of expression and the ease at which it can be adopted by a huge number of people across countries at a short time that would help Facebook impact the society. A recent and continuing example is how Facebook played a crucial role in bringing the people of Tunisia together, and thus bringing rise to the Arab Spring….which by now, we all know, has taken a gigantic and myriad shape, across countries with various objectives.
Facebook would impact various local cultures to create a transnational global culture and constant consumption of information that is more social in nature – ambient awareness
Facebook is growing at a phenomenal pace. The growth is mostly from countries that have low Internet penetration… thus there is a huge potential of more people getting onto Facebook, and the impact of Facebook would only multiply
With references from:
Friends update in my Facebook network
Lady Greenfield on social networking sites and your health
Insead.edu
NYtimes.com
Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural
Material:
The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel.
While there could be various reasons for the increased sale of cameras (lower cost, and less complexity in use being some of the primary reasons)… I strongly think that inclination to have photographic equipments that would take better quality pictures so that one can share it on Facebook is also driving the sales of digital cameras. One of the oft heard remarks when photographs are being taken is…. “Click a nice picture of mine, so that I can upload it onto Facebook and share”. The product integration of GPS and the ability to share it on Facebook directly are the best reflection of the impact of Facebook on the sale of digital cameras.
Another consumption pattern we can see is increased travel. Every travel has a purpose. Facebook increases the intention for travel. On a personal front, I’ve seen friends in my Facebook network who have planned to travel to places that they got interested in because someone else in the network had posted pictures or mentioned about that place in length. Another trend that is happening because of Facebook is increased alumni/old students meet, friends reunion and group meets/events….all these Facebook activities thus creates more meeting opportunities in real life and hence increased reasons to travel
Behavioural:
While it is still very early days to see a visible impact, there is a subtle but sure impact of Facebook happening on the human behaviour. As more and more people start using Facebook, and the Facebook profile becomes the default profile of the user… people would start mapping their real life behaviour with the impact it would create on their online profile and vice versa.
Some instances on human behavioural impact are:
• People would become more truthful
• Increased compulsive buying behaviour – due to network and peer pressure
• Increased stress – as interactions becomes more and more virtual, it would cause friction in real world interactions
Few months back, a colleague of mine took leave saying she was not well and have to undergo a minor surgery. Two days later she updated her Facebook with party pictures that was taken a day after the ‘surgery’. It would have got unnoticed by her manager, had not someone common to them both tagged her photo. When confronted, she had to accept that she was lying about the surgery bit…though she insists that she was not well (at least on the proposed surgery day). Well, as more and more of your private life gets into the public space, it would become virtually (no pun) impossible to differentiate one from other. Since the chance of lie getting exposed increases, people would tend to be more truthful
Compulsive buying behaviour is mostly driven by peer pressure and identity seeking. Facebook as a platform is an ideal breeding ground for both. The examples given earlier in the increased consumption would also be due to the compulsive buying behaviour. As people get more detailed about their lives on Facebook – My new red Handbag, my new blue shoes…or the Chinese food @the Oriental hotel photos…it triggers consumption cravings amongst others in the network and thus increasing the compulsive buying behaviour. An outcome of this is a new trend that marketers are picking up is ‘Social Buying’
The truth is that it is two different worlds. One more standardized, fast, process oriented, and with clear cause and effect model…while the real world is slow paced, messy and very unpredictable. As humans start spending more time in the online space, they start feeling stressed when they are confronted by the real-life instances that does not have a predictable cause and effect outcome.
Cultural:
Facebook impacts not only the individual user behaviour but also the society at large. Mass Media have always played an important role in shaping the popular culture. One of the most quoted example is how Fijian women started dieting because of advent of TV.
Facebook as a platform is a meeting point of various people, with vastly different customs, beliefs and way of life. It is also about expanding one’s network with people with similar interest and viewpoints. And one of the core values of Facebook is – freedom of expression. It is support of such desire for freedom of expression and the ease at which it can be adopted by a huge number of people across countries at a short time that would help Facebook impact the society. A recent and continuing example is how Facebook played a crucial role in bringing the people of Tunisia together, and thus bringing rise to the Arab Spring….which by now, we all know, has taken a gigantic and myriad shape, across countries with various objectives.
Facebook would impact various local cultures to create a transnational global culture and constant consumption of information that is more social in nature – ambient awareness
Facebook is growing at a phenomenal pace. The growth is mostly from countries that have low Internet penetration… thus there is a huge potential of more people getting onto Facebook, and the impact of Facebook would only multiply
With references from:
Friends update in my Facebook network
Lady Greenfield on social networking sites and your health
Insead.edu
NYtimes.com
Selasa, 22 September 2009
Social Networking & Dunbar's Number
My Facebook friends list has reached close to 140 (give or take 3 pending requests). One of persistent thought I have been having for past few days is the fact that the number of people in my social network is close to Dunbar’s number (148 appx) – my neocortex limit for maintaining stable relationship
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Social Networking & Dunbar's Number
My Facebook friends list has reached close to 140 (give or take 3 pending requests). One of persistent thought I have been having for past few days is the fact that the number of people in my social network is close to Dunbar’s number (148 appx) – my neocortex limit for maintaining stable relationship
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Social Networking & Dunbar's Number
My Facebook friends list has reached close to 140 (give or take 3 pending requests). One of persistent thought I have been having for past few days is the fact that the number of people in my social network is close to Dunbar’s number (148 appx) – my neocortex limit for maintaining stable relationship
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_number)
Here is a personal experience I had. In the early days of the Internet in India, a few of us cousins divided by geography but linked through Internet decided to form an online group in Yahoo! It started with 6 members (all first cousins)… we had the usual banter, funny forwards and the usual ‘do you remember _?’ set of updates. Everyone spread the word about this group and more cousins joined along with internet savvy uncles & aunts. All this happened within the first 3-4 months. The growth of the group was phenomenonal and soon there were members I never heard before, family members who were previously non-existent. Soon the member base of the group was around 100.
The original moderator changed, the responsibilities shifted to newer and more active members. More members joined… the 3rd, 4th, 5th cousins, their friends… networking through the group was getting more confusing… negative comments were floating around, embarrassing updates, and a few enterprising cousins were using the platform for business purpose… the group was now un-recognizable and to us, the original members, we were finding the growing new member base cumbersome – and soon decided to move to newer and better platforms of Orkut.
In hindsight, I realize that somehow the growth of the group and the lack of any system in place to maintain order, led to us move away from the group (or maybe sidelined by the more active members)
However, I have this feeling that with Facebook that the limit of Monkeysphere would not hold true. The reason(s) for the same are:
Not Just a Social Networking Site
First and most important reason is Facebook is ‘not’ just a social networking site… It is a platform, a tool. Social Networking happens to one of the primary services but it has much more to offer, and to interact than just create and maintain social relationship. The apps, games, mash-ups, calendars, etc all in someway help Facebook members to be active and increase their level of interaction and also expand their network. This is unlike the early days of Yahoo! Groups which just had a moderator and event calendar functionality.
SNS and extending the ‘sphere of influence’
Facebook, Twitter and other SNS are not just about social relationships; it is also about ‘broadcast’. It is human nature of extending one’s sphere of influence. Evolutionary psychology studies have shown that people tend to have the behaviour of influencing others in the group or beyond either through their actions or words. Simply put it is all about conquest, and the more people in your network means the more popular you are.
The existing Social networking sites play an important part here too. A quick glance into the status updates of most Facebook members is NOT about what they are doing or thinking at that point of time. Most of updates are about the individual’s ‘status’ upgrade :)…. a generic quotation, story, links to something interesting, update enhancing the role they play, or category you belong to, etc;
Thus, influencing the outer circles (and also inner circles) is another key factor for the increasing number of members in the network. It is this reason why many people accept requests of people they hardly know.
And why people send requests to join someone who is a stranger is mentioned next.
Identification & acceptance into larger (popular) group/network
The core reason for the being of Social Networking Sites is the fact that “man is a social animal.” Even before our evolution into human beings, as primates, we lived in groups. The prime reason for the same is attributed to security and comfort of food gathering.
For many people on the social networking sites after the initial relationship building with people in the intimate and near influence circle; they look out for members within their friends, whom they can relate too. Also they would be looking to join group where most of the ‘action’ happens. These are usually seen in sites like LinkedIN wherein user groups are formed basis interest… and Facebook users joining and commenting on innumerable fan pages that are created.
In case you are popular on Facebook or any other SNS site, you will realize that you get friend request from people completely unknown. The reason for the same I would say is ‘online grooming’
Grooming is the prime way of maintaining relationship in the wild. In the digital world, it is more about whom you follow, and why. Whose update needs to be read and responded too, and invariably you would choose the more popular one… Most of the comments left in my updates are either from people who are in my intimate circle, or guys I hardly know (personally or professionally)… and the later being a classic case of online grooming
While the member base in your online social network would keep increasing. The
Dunbar’s limit will still hold true. Your ‘active’ relationship with members in your group would be limited to the few in your inner circles…. The rest would largely remain as numbers, activated only when necessary
Briefly put, SNS is not just about maintaining social relationship online. It is also about personal advertising.
Maybe your neocortex size may not increase…. But your online social network surely will
"May your network increase :)"
Kamis, 02 Oktober 2008
Advertising through LinkedIN
Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Santosh
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Remember the wise man saying – Fish where the fishes are…Cheers
Santosh
Advertising through LinkedIN
Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Santosh
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Remember the wise man saying – Fish where the fishes are…Cheers
Santosh
Advertising through LinkedIN
Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Santosh
So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)
What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.
Normal Advertising Options:
LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.
Creating Networking Groups
LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.
If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.
If you are a premium member you could also send direct INMail to members who are not part of your network.
Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc
Remember the wise man saying – Fish where the fishes are…Cheers
Santosh
Rabu, 06 Februari 2008
Demystifying Social Marketing in the online world
There is so much buzz about Social Media Network in today’s world. From Facebook to Myspace to Orkut, and our very own desi version of Ibibo, Yaari, Minglebox, etc… suddenly it all seems like one big family.
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
Demystifying Social Marketing in the online world
There is so much buzz about Social Media Network in today’s world. From Facebook to Myspace to Orkut, and our very own desi version of Ibibo, Yaari, Minglebox, etc… suddenly it all seems like one big family.
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
Demystifying Social Marketing in the online world
There is so much buzz about Social Media Network in today’s world. From Facebook to Myspace to Orkut, and our very own desi version of Ibibo, Yaari, Minglebox, etc… suddenly it all seems like one big family.
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family.
On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question.
Uniqueness of Social Marketing:
The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth.
The Never Ending Friending Project, a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into your overall program can increase your advertising exposure more than 70 percent. It also improved purchase intent and a positive brand image.
Why then is that the agencies and brands shy away from being a part of the social network. Someone said – the customers are talking about your brand – whether you like it or not.
Popularity of Social Marketing in India:
I read somewhere that there are close to 40 Million users from India on Orkut, around 500,000 on Facebook… these are huge numbers considering the size of Internet population in India. But, I do not find any much activity that brands undertake to be present on these sites. And by presence, I mean REAL presence, not an Orkut profile of the brand, with a poll listed.
In my current job, I get to attend many ‘digital’ marketing conferences being held… What I get to see is the same speakers, different topic, and the same talk. The conferences are populated by online media publishers, and some Internet companies… Few months back there was conference about web 2.0… everyone talked about the userbase increasing, the need for more broadband connections, the internet accessing cost to be made cheaper, etc, etc, etc… but, heck, no one spoke in plain simple terms what are these social networking sites, and what are the advertising opportunities that is available for the marketer.
I have my own take on what we can do in the Social Network Sites… and hope it will help you in creating unique experience and develop a strategy for social marketing.
1) Have an objective to get into the social marketing
2) It should drive value to your brand
3) It should also give a reason for the community members to be associated – content, communicate, share, etc
Define the Objective:
Like all marketing activities, your brand presence on social networking sites should also have an objective. Do not get into social marketing network just for the sake of being there. Define a clear and measureable objective against which the performance of your campaign can be done.
Driving Value:
What does this activity do for your brand? It can vary from - creating awareness, building brand preference, driving purchases, increasing loyalty and deepening engagement – against which success across a range of social media can be measured.
A Reason for the community members:
Remember, the people who come onto the social networking sites are there for a purpose. They want to connect and communicate. Your brand presence in the social networking sites need to help them in this regard.
- Create unique messaging to help you connect with specific communities
- Provide tools, widgets, promotions to foster the community
- Content – about the brand, encourage discussions, content that is cool, can be shared or better still content that can be created by the community itself
There are 3 main ways in the social media space to help you achieve the above objective/ social marketing strategy.
1) Advertising on social networks
2) Create your brand page on the social networks
3) Create your own brand social network
Advertising on Social Networking site:
Usually when the media planning is done for an online campaign, a part of the budget is allocated for Search Engine Marketing, a part for display ads, part for text, EDMs, etc. Ideally, it would better to allocate a part of the budget for Social Networking sites. The ads should drive traffic to your branded networking page or site. You could also explore – online PR, syndication, and seeding in relevant blogs, or existing communities to drive traffic
Brand page on social networking site:
Create your brand pages in the social networking sites. The more the interactivity on these pages, the better it is. The best thing (though most brand managers and brand custodians would disagree) is to let the consumer control the site. Ideally this is the best platform for you to LISTEN to your consumers. Some of the things that can be plugged into your brand page could be
- Widgets (API’s)
- Videos
- Photos
- Downloads (themes, wallpapers, RTs, etc)
- Podcast
- Reviews/Ratings
- Blog (your brand’s personal diary)
Check these links for some great examples on Myspace
Adidas Soccer: The site had 25,000 friends signed up on the first day itself
www.myspace.com/adidassoccer
Honda: Has over 45,000 friends, and allows the users to create their own wallpaper for Myspace profiles. I personally like the ‘I pinch’ crab
www.myspace.com/hondaelement
Create your own brand social networking site
In a long term marketing perspective, and probably the most important step(though overlooked by most marketers) is building your own branded social networking site. Having your own site gives you a little more control than you get when you embed your brand in traditional social networks. Building your own site is more involved, of course, but here's where you can really cash in: You gain all the advantages of social networking along with the ability to weave in your product merchandising to drive real sales. You can also capture invaluable data about your core consumers -- data that you can't obtain through media buys or social networks. Remember, consumers will evaluate your own branded site more than your embedded site before joining, so you'll definitely need to have a good user interface tailored to your consumer and brand persona.
• The recent mash-up Nike + iPod talks a lot of digital integration that can go onto disparate products. And their website for the same (www.nikeplus.com) is a great example for branded social networking site. It has got desktop widgets, community forums, challenges between members, etc…
Let your brand hang out in the right places
Kamis, 13 Desember 2007
Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Selasa, 06 November 2007
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
Kamis, 18 Oktober 2007
13 reasons why your facebook account will be disabled
Hi,
Thought I would share with you something I had read couple of days back.
I saw these 13 reasons your Facebook account will be disabled and
thought I'd share them with you for your consideration:
1. You didn't use your real name
2. You joined too many groups
3. You posted too many messages on a wall or in a group
4. You posted in too many groups, too many user's walls
5. You friended too many people
6. Your school/organization affiliation is doubtful
7. You're poking too many people
8. For advertising your app on wall posts
9. Using duplicate text in multiple messages
10. You are a cow, dog, or library
11. You are under eighteen years old
12. You wrote offensive content
13. You scraped information off Facebook
More details about the 13 reasons can be found on the original site, here:
Facebook
Santosh
Thought I would share with you something I had read couple of days back.
I saw these 13 reasons your Facebook account will be disabled and
thought I'd share them with you for your consideration:
1. You didn't use your real name
2. You joined too many groups
3. You posted too many messages on a wall or in a group
4. You posted in too many groups, too many user's walls
5. You friended too many people
6. Your school/organization affiliation is doubtful
7. You're poking too many people
8. For advertising your app on wall posts
9. Using duplicate text in multiple messages
10. You are a cow, dog, or library
11. You are under eighteen years old
12. You wrote offensive content
13. You scraped information off Facebook
More details about the 13 reasons can be found on the original site, here:
Santosh
13 reasons why your facebook account will be disabled
Hi,
Thought I would share with you something I had read couple of days back.
I saw these 13 reasons your Facebook account will be disabled and
thought I'd share them with you for your consideration:
1. You didn't use your real name
2. You joined too many groups
3. You posted too many messages on a wall or in a group
4. You posted in too many groups, too many user's walls
5. You friended too many people
6. Your school/organization affiliation is doubtful
7. You're poking too many people
8. For advertising your app on wall posts
9. Using duplicate text in multiple messages
10. You are a cow, dog, or library
11. You are under eighteen years old
12. You wrote offensive content
13. You scraped information off Facebook
More details about the 13 reasons can be found on the original site, here:
Facebook
Santosh
Thought I would share with you something I had read couple of days back.
I saw these 13 reasons your Facebook account will be disabled and
thought I'd share them with you for your consideration:
1. You didn't use your real name
2. You joined too many groups
3. You posted too many messages on a wall or in a group
4. You posted in too many groups, too many user's walls
5. You friended too many people
6. Your school/organization affiliation is doubtful
7. You're poking too many people
8. For advertising your app on wall posts
9. Using duplicate text in multiple messages
10. You are a cow, dog, or library
11. You are under eighteen years old
12. You wrote offensive content
13. You scraped information off Facebook
More details about the 13 reasons can be found on the original site, here:
Santosh
Langganan:
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