Advertising through LinkedIN

Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites

So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)

What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.

Normal Advertising Options:

LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.

Creating Networking Groups

LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.

If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood 
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.

If you are a premium member you could also send direct INMail to members who are not part of your network.

Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc

Remember the wise man saying – Fish where the fishes are…

Cheers
Santosh

Advertising through LinkedIN

Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites

So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)

What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.

Normal Advertising Options:

LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.

Creating Networking Groups

LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.

If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood 
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.

If you are a premium member you could also send direct INMail to members who are not part of your network.

Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc

Remember the wise man saying – Fish where the fishes are…

Cheers
Santosh

Advertising through LinkedIN

Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites

So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach.
Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far)

What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile.

Normal Advertising Options:

LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you are an advertiser from India, it is always better to keep in your messaging that the advertisement is from India/ for India – else most people might skip interacting with the banner ad.

Creating Networking Groups

LinkedIn Networking Groups are a great thing - but you need to understand that a LinkedIn Networking Group can be a business networking group, it can be a business executive networking group, it can be a marketing networking group, or any other kind of networking marketing group.

If you have a profile on LinkedIn, it is easy to create a Group. Remember that people come together even in the online space if they have something in common. Some common ideas that brings people together are –
Interest/Hobbies
Location/Place of work/Alumni
Something YOU are passionate about (you will be surprised how many are like you)
Professional Group (Marketing/Sales/Finance)
Self Improvement (everybody likes it)
If you are Indian – Try Religion/Cricket/Bollywood 
Ok. Now you have an objective for creating the group. You will need to send an INmail to all the members of your network about the new group. Say if you have around 100 people in your network.. and if 50% of them joins your group. You have 50 members in level 1. The persons who are in the network of the people who joined your network will get an update about their current status.. if we assume that there are 100 people each of their network, and a conversion of 25% would mean (25% of 50x100 = 1250 members)… Not bad for a few minutes of work.

If you are a premium member you could also send direct INMail to members who are not part of your network.

Remember, the idea is not of creating a group, but maintaining and sustaining the group. Which would mean you will need to have regular activities like – Discussion, Q&A, updates, links to related articles, etc

Remember the wise man saying – Fish where the fishes are…

Cheers
Santosh

Little Brother

I'm so excited for my brother (Nick Yarrusso). He has just had an article about him published in a local paper on his being a stunt bike rider: http://www.sparkweekly.com (also the title of this blog is a link to the actual page.

It's something that I'm always amazed with - especially since he was always getting bumps and bruises and scraped knees & elbows - that he is balanced enough to really be good at what he does.

He even has a website: http://www.gsenick.com

I remember when he was little (we're 7 years apart) we always used to tell him "watch out Nick" " don't hit that wall Nick". And he was always on the go. When he was a toddler, he had this horse attached by springs to a metal frame - called "clip-clop" and he used to bounce on that poor thing so much that he could get it to move all the way across the room just by bouncing momentum. I think there is a picture somewhere of him in mid-bounce with his little bowl cut hair sticking straight up and out in every direction.

Anyway.... just bragging about my little brother...

Little Brother

I'm so excited for my brother (Nick Yarrusso). He has just had an article about him published in a local paper on his being a stunt bike rider: http://www.sparkweekly.com (also the title of this blog is a link to the actual page.

It's something that I'm always amazed with - especially since he was always getting bumps and bruises and scraped knees & elbows - that he is balanced enough to really be good at what he does.

He even has a website: http://www.gsenick.com

I remember when he was little (we're 7 years apart) we always used to tell him "watch out Nick" " don't hit that wall Nick". And he was always on the go. When he was a toddler, he had this horse attached by springs to a metal frame - called "clip-clop" and he used to bounce on that poor thing so much that he could get it to move all the way across the room just by bouncing momentum. I think there is a picture somewhere of him in mid-bounce with his little bowl cut hair sticking straight up and out in every direction.

Anyway.... just bragging about my little brother...

October 2008 Recipe

Ok, this is a recipe I found in a mom's magazine recently, and I just love it... I've always wanted to learn how to make Falafel, and when I saw this, I tore it out and had to try it. And surprisingly - I cooked and it came out really yummy (surprising because of my cooking skills and impatience with it).

Falafel Directions:
(2) tablespoons of olive oil into skillet for Sauteing (1/2) chopped red onion and (1 Tbsp) minced garlic in the pan (until soft - like 5 minutes).

Drain (2) 15oz cans of Chickpeas and add that with the sauteed onion & garlic into food processor. Add (1) tsp of ground cumin, (1) tsp ground coriander, some chopped cilantro or mint depending on how strong you want it - I would say about 1/4 cup - loose. Add salt and pepper to taste. Pulse in food processor, and add a bit more olive oil to moisturize it a bit more.

*If you want to make Hummus at this point, add water and oil (and lemon juice?) to thin it out. For Falafel though, you want it thicker.

When mixed enough in the food processor, remove the bowl and form the ingredients into balls (should make around 12 - 16) and flatten (think medium size meatballs). Put some more olive oil into sautee pan again and sautee these flattened balls up until they are golden brown (it takes like 5 minutes on each side).

They may fall apart if too dry or too wet for that matter... it is messy - but yummy. I loved eating this with fresh tomatos and cucumbers from the garden (ok - not my garden, but someone's...). Also, I put the falael's on a papertowl after cooking to try to absorb some of the extra oil from cooking...

I also found another mom's magazine that has some great articles if you like this one:
http://wondertime.go.com/life-at-home/article/dips-for-dinner.html

I hope you enjoy! If you have a related recipe, post it as a comment!!! I'll post something new for November when I find another something new to try out...

October 2008 Recipe

Ok, this is a recipe I found in a mom's magazine recently, and I just love it... I've always wanted to learn how to make Falafel, and when I saw this, I tore it out and had to try it. And surprisingly - I cooked and it came out really yummy (surprising because of my cooking skills and impatience with it).

Falafel Directions:
(2) tablespoons of olive oil into skillet for Sauteing (1/2) chopped red onion and (1 Tbsp) minced garlic in the pan (until soft - like 5 minutes).

Drain (2) 15oz cans of Chickpeas and add that with the sauteed onion & garlic into food processor. Add (1) tsp of ground cumin, (1) tsp ground coriander, some chopped cilantro or mint depending on how strong you want it - I would say about 1/4 cup - loose. Add salt and pepper to taste. Pulse in food processor, and add a bit more olive oil to moisturize it a bit more.

*If you want to make Hummus at this point, add water and oil (and lemon juice?) to thin it out. For Falafel though, you want it thicker.

When mixed enough in the food processor, remove the bowl and form the ingredients into balls (should make around 12 - 16) and flatten (think medium size meatballs). Put some more olive oil into sautee pan again and sautee these flattened balls up until they are golden brown (it takes like 5 minutes on each side).

They may fall apart if too dry or too wet for that matter... it is messy - but yummy. I loved eating this with fresh tomatos and cucumbers from the garden (ok - not my garden, but someone's...). Also, I put the falael's on a papertowl after cooking to try to absorb some of the extra oil from cooking...

I also found another mom's magazine that has some great articles if you like this one:
http://wondertime.go.com/life-at-home/article/dips-for-dinner.html

I hope you enjoy! If you have a related recipe, post it as a comment!!! I'll post something new for November when I find another something new to try out...