is the Yahoo! advertising campaign working in India?

The Yahoo! ad campaign in India is on for about 4 months... (Its You campaign)... I was wondering how successful this campaign has been in terms of increase in users of Yahoo! India, and also in terms of visitors to the site...

While I have no authentic data on the above, a quick glance into Google Trends for Yahoo India website gives a very sorry picture..



The chart shows a steady decline in the Unique visitors to the Yahoo website since starting of 2009... While one thing to note is that Google Trends do not consider sub-domain, and will only be tracking the TLD (Top Level Domain).. it still is not a good sign for Yahoo!

This resonates with my thoughts that Internet Time is a limited resource for the users in India... The growth in usage of social networking sites is cannibalizing into the usage of other Internet websites.. A Google trend chart (given below) on Facebook & Twitter would confirm its rising popularity.



While I wait for authentic source of information - I would go with the belief that Yahoo campaign is not working wonders in terms of conversion..

What say??

Santosh