For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Senin, 25 Mei 2009
Airtel Launches cloud based Net PC
For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Airtel Launches cloud based Net PC
For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
Jumat, 22 Mei 2009
The real winner of India Election
Who do you think is the real winner of the India General Elections? Is it the UPA, the Congress Party, the 500+ MPs, or us, the citizens of this country?
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
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