Rabu, 05 November 2008

Marsha Neal Studio Apparel

I'm so excited to announce that my Marsha Neal Studio Apparel line is officially launched! I've got 4 designs: tree, barnicles, and 2 different line curl type spirals. There are currently about 15 scarf colors and 11 ink colors being tested to see which work best with my designs.
My friend Kim Love of AspenWear is printing these for me, and has some for sale through her Etsy Store. I will be adding some styles on my website shopping cart as soon as we get a bit more organized and pick what color scarves and which inks work out the best.
For now you can find a selection on Kim's Etsy page (AspenWear).
At Reed's Beads in Ambler, PA (Trunk Show Nov 6-8 - RIGHT NOW!!!).
And through my bead show tables at the upcoming shows listed on the right side bar.
Here is a picture of the scarves that are at Reed's Beads. Get there soon to grab yours ($22 each). Sheer Jersey material (like wearing a t-shirt around your neck), 93" long, 16" wide and unfinished edges that tend to curl nicely.




Here is a really cool picture that Kim took of her modeling the grass green scarf with the black tree.

I've got some designs in the works for some infant and toddler apparel with my designs. With a kid like Chloe, I'm so inspired to put her in really cool stuff!

Marsha Neal Studio Apparel

I'm so excited to announce that my Marsha Neal Studio Apparel line is officially launched! I've got 4 designs: tree, barnicles, and 2 different line curl type spirals. There are currently about 15 scarf colors and 11 ink colors being tested to see which work best with my designs.
My friend Kim Love of AspenWear is printing these for me, and has some for sale through her Etsy Store. I will be adding some styles on my website shopping cart as soon as we get a bit more organized and pick what color scarves and which inks work out the best.
For now you can find a selection on Kim's Etsy page (AspenWear).
At Reed's Beads in Ambler, PA (Trunk Show Nov 6-8 - RIGHT NOW!!!).
And through my bead show tables at the upcoming shows listed on the right side bar.
Here is a picture of the scarves that are at Reed's Beads. Get there soon to grab yours ($22 each). Sheer Jersey material (like wearing a t-shirt around your neck), 93" long, 16" wide and unfinished edges that tend to curl nicely.




Here is a really cool picture that Kim took of her modeling the grass green scarf with the black tree.

I've got some designs in the works for some infant and toddler apparel with my designs. With a kid like Chloe, I'm so inspired to put her in really cool stuff!

Rabu, 29 Oktober 2008

What makes Web shoppers click “Buy” or “Bye”?

There’s big money being spent in the Internet marketplace. Last year, more than $175 billion passed through the Internet in the form of airline tickets, insurance premiums, online bill payments and paperback books, among thousands of other items. But for many consumers, at some point in the process, the online transaction came to a screeching halt. Perhaps, the customer became frustrated with the typing in their shipping information. Maybe the person got cold feet just as it came time to type in a credit card number. Maybe the customer was never able to find the right product in a vast catalog of products.

TeaLeaf, a San Francisco startup that analyzes online consumer behavior, has released a study that looks closely at e-commerce stop points - the place in the online process where a potential customer “walks away” from the sale. Clearly, TeaLeaf has reason to commission such a study - but it was interesting that the company looked beyond the stop-points of a sale - which is its sweet spot of data. Instead, it broadened its research to dive deeper into behavioral patterns - not just why they stopped but what they did after the lost sale. The survey found that 58 percent of consumers who experienced a problem with an online transaction said they would be less likely to buy from the company offline.


That’s a big number but an even bigger - and scarier - number is the 84 percent who have problems with a transaction are likely to share that experience with someone - think Yelp, Yahoo message boards, Facebook and Epinions.

This is valuable information, right? After all, if you’re running an e-commerce business, you probably want to know that, after Web site security, ease of completing the transaction is what’s most important to customers, followed by ease of navigation. According to TeaLeaf, the biggest problem experienced by customers


is difficulty with navigation.

The company ought to know - it tracks consumer behavior for some of the biggest names in online sales: walmart.com, hotels.com, esurance, priceline.com and others.

But more important than knowing what’s important to customers, isn’t is just as important to know what’s wrong with your e-commerce site? It might be time for a re-design.




The actual article appeared here

What makes Web shoppers click “Buy” or “Bye”?

There’s big money being spent in the Internet marketplace. Last year, more than $175 billion passed through the Internet in the form of airline tickets, insurance premiums, online bill payments and paperback books, among thousands of other items. But for many consumers, at some point in the process, the online transaction came to a screeching halt. Perhaps, the customer became frustrated with the typing in their shipping information. Maybe the person got cold feet just as it came time to type in a credit card number. Maybe the customer was never able to find the right product in a vast catalog of products.

TeaLeaf, a San Francisco startup that analyzes online consumer behavior, has released a study that looks closely at e-commerce stop points - the place in the online process where a potential customer “walks away” from the sale. Clearly, TeaLeaf has reason to commission such a study - but it was interesting that the company looked beyond the stop-points of a sale - which is its sweet spot of data. Instead, it broadened its research to dive deeper into behavioral patterns - not just why they stopped but what they did after the lost sale. The survey found that 58 percent of consumers who experienced a problem with an online transaction said they would be less likely to buy from the company offline.


That’s a big number but an even bigger - and scarier - number is the 84 percent who have problems with a transaction are likely to share that experience with someone - think Yelp, Yahoo message boards, Facebook and Epinions.

This is valuable information, right? After all, if you’re running an e-commerce business, you probably want to know that, after Web site security, ease of completing the transaction is what’s most important to customers, followed by ease of navigation. According to TeaLeaf, the biggest problem experienced by customers


is difficulty with navigation.

The company ought to know - it tracks consumer behavior for some of the biggest names in online sales: walmart.com, hotels.com, esurance, priceline.com and others.

But more important than knowing what’s important to customers, isn’t is just as important to know what’s wrong with your e-commerce site? It might be time for a re-design.




The actual article appeared here

What makes Web shoppers click “Buy” or “Bye”?

There’s big money being spent in the Internet marketplace. Last year, more than $175 billion passed through the Internet in the form of airline tickets, insurance premiums, online bill payments and paperback books, among thousands of other items. But for many consumers, at some point in the process, the online transaction came to a screeching halt. Perhaps, the customer became frustrated with the typing in their shipping information. Maybe the person got cold feet just as it came time to type in a credit card number. Maybe the customer was never able to find the right product in a vast catalog of products.

TeaLeaf, a San Francisco startup that analyzes online consumer behavior, has released a study that looks closely at e-commerce stop points - the place in the online process where a potential customer “walks away” from the sale. Clearly, TeaLeaf has reason to commission such a study - but it was interesting that the company looked beyond the stop-points of a sale - which is its sweet spot of data. Instead, it broadened its research to dive deeper into behavioral patterns - not just why they stopped but what they did after the lost sale. The survey found that 58 percent of consumers who experienced a problem with an online transaction said they would be less likely to buy from the company offline.


That’s a big number but an even bigger - and scarier - number is the 84 percent who have problems with a transaction are likely to share that experience with someone - think Yelp, Yahoo message boards, Facebook and Epinions.

This is valuable information, right? After all, if you’re running an e-commerce business, you probably want to know that, after Web site security, ease of completing the transaction is what’s most important to customers, followed by ease of navigation. According to TeaLeaf, the biggest problem experienced by customers


is difficulty with navigation.

The company ought to know - it tracks consumer behavior for some of the biggest names in online sales: walmart.com, hotels.com, esurance, priceline.com and others.

But more important than knowing what’s important to customers, isn’t is just as important to know what’s wrong with your e-commerce site? It might be time for a re-design.




The actual article appeared here

Selasa, 28 Oktober 2008

Busy as a Bee (but Really?)

Do you ever have those times where you feel like you are SO busy, but nothing seems to get done? Well, I've been having some of those days recently - like every day since I got back from our short vacation last week.

I think it is because I've got a lot of new stuff in the works and because the rest of my time is spent with Chloe. She is just so much fun. I just can't help it... she is developing such a personality. Dave and I were talking about how much we just want her with us all the time. And that when she isn't here (like when she is napping quietly upstairs) that something is missing. I guess you can say she's got us wrapped around her finger.

I've been spending most of my working time getting pieces glazed for orders and a trunk show next week at Reed's Beads in Ambler, PA.

My new work will be mostly limited edition. I find that if I limit myself, I get more done. With an obsessive personality, things get exponentially out of control with me. New glaze colors, new objects, new shapes - all in the works!

Ohhh, and my friend Kim (Aspenwear) and I are working on some Marsha Neal Studio apparel (scarves for us grown ups and then some cute infant wear). I am hoping to have some of the scarves with me at the trunk show next week. They should also be at my bead show tables soon after.

I'll be posting pictures and notices as things finally come together. Got to get all these little steps done to get to the top of the mountain.

Busy as a Bee (but Really?)

Do you ever have those times where you feel like you are SO busy, but nothing seems to get done? Well, I've been having some of those days recently - like every day since I got back from our short vacation last week.

I think it is because I've got a lot of new stuff in the works and because the rest of my time is spent with Chloe. She is just so much fun. I just can't help it... she is developing such a personality. Dave and I were talking about how much we just want her with us all the time. And that when she isn't here (like when she is napping quietly upstairs) that something is missing. I guess you can say she's got us wrapped around her finger.

I've been spending most of my working time getting pieces glazed for orders and a trunk show next week at Reed's Beads in Ambler, PA.

My new work will be mostly limited edition. I find that if I limit myself, I get more done. With an obsessive personality, things get exponentially out of control with me. New glaze colors, new objects, new shapes - all in the works!

Ohhh, and my friend Kim (Aspenwear) and I are working on some Marsha Neal Studio apparel (scarves for us grown ups and then some cute infant wear). I am hoping to have some of the scarves with me at the trunk show next week. They should also be at my bead show tables soon after.

I'll be posting pictures and notices as things finally come together. Got to get all these little steps done to get to the top of the mountain.