Kamis, 02 Juni 2005

Revenue For Google And Yahoo Costs Competitors

The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says.
By Thomas Claburn
InformationWeek



The extraordinary revenue growth exhibited recently by Google Inc. and Yahoo Inc. is coming at the expense of established players in the $263 billion information industry, according to a report released Tuesday by research and advisory firm Outsell.
"They're literally sucking the financial air out of the room," the report says. "Google and Yahoo are clearly diverting advertising revenue" from established information companies.

According to the report, the 10 largest information companies are Daily Mail & General Trust, Gannett, McGraw-Hill, Pearson, Reed Elsevier, Reuters, Thomson, Tribune, VNU, and Wolters Kluwer. Together, they generated $60 billion in revenue in 2004, an increase of $4 billion over 2003.

Google and Yahoo together brought in $6.5 billion in revenue in 2004, an increase of $4 billion since 2003.

"That $4 billion in revenue growth from Google and Yahoo," says Chuck Richard, lead analyst at Outsell, "some of that is marketing and advertising spending that would have gone to the other 10 companies. This is most clearly evident in the newspaper and the B-to-B trade magazine areas, where the problems are quantifiable."

"The traditional media companies have been in a tough situation for a while in terms of getting ad dollars," says Gary Stein, advertising analyst at JupiterResearch. "Many newspapers get better than half of their revenue from classified, which are really susceptible to the type of ads that Google and Yahoo are offering."

The Outsell study, "Financial Performance Scorecard, Full Year 2004," lists the New York Times Co. as one of its "Sinking Stones," citing the newspaper industry's low revenue growth and its difficulties attracting young adult readers.

Last week, the New York Times Co. said it would eliminate 190 jobs. Reporting on its own troubles, the Times said that national newspapers are bringing in less advertising revenue than in previous years as marketers look for new ways to attract customers, such as Web sites and search engines like Google.

One way for traditional information companies to deal with the changing advertising landscape is through acquisitions, Richard says. He points to the acquisitions of Marketwarch.com and About.com by Dow Jones & Co. and the New York Times Co., respectively, as examples.

"It's hard for a newspaper company to just throw a switch and get online, because they really haven't done it in any significant way," Stein says. "So I think there are structural issues that are inside of these types of companies that prevent them from going online and being more like Google."

And there's another issue. According to Richard, there's a substantial price difference in terms of the impact of offline and online advertising. "If you chose to convert every subscriber that newspapers or B-to-B trade magazines have to an online model, but took as revenue the current revenue rates for online ads and did the math, the total revenue equation is out of balance," he says.

In other words, marketers are either paying too much for print ads or too little for online ones. One reason for that, Stein observes, is that print ads represent a leap of faith in that it's difficult to measure results. Online ads, by contrast, can more easily be measured in terms of who sees them and how effective they are.

Whether print-ad costs decline or online-ad costs rise, reconciling the disparity may prove painful.

United Business Media plc, parent company of CMP Media LLC, which publishes InformationWeek, is among the 100 companies covered in the report.

Revenue For Google And Yahoo Costs Competitors

The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says.
By Thomas Claburn
InformationWeek



The extraordinary revenue growth exhibited recently by Google Inc. and Yahoo Inc. is coming at the expense of established players in the $263 billion information industry, according to a report released Tuesday by research and advisory firm Outsell.
"They're literally sucking the financial air out of the room," the report says. "Google and Yahoo are clearly diverting advertising revenue" from established information companies.

According to the report, the 10 largest information companies are Daily Mail & General Trust, Gannett, McGraw-Hill, Pearson, Reed Elsevier, Reuters, Thomson, Tribune, VNU, and Wolters Kluwer. Together, they generated $60 billion in revenue in 2004, an increase of $4 billion over 2003.

Google and Yahoo together brought in $6.5 billion in revenue in 2004, an increase of $4 billion since 2003.

"That $4 billion in revenue growth from Google and Yahoo," says Chuck Richard, lead analyst at Outsell, "some of that is marketing and advertising spending that would have gone to the other 10 companies. This is most clearly evident in the newspaper and the B-to-B trade magazine areas, where the problems are quantifiable."

"The traditional media companies have been in a tough situation for a while in terms of getting ad dollars," says Gary Stein, advertising analyst at JupiterResearch. "Many newspapers get better than half of their revenue from classified, which are really susceptible to the type of ads that Google and Yahoo are offering."

The Outsell study, "Financial Performance Scorecard, Full Year 2004," lists the New York Times Co. as one of its "Sinking Stones," citing the newspaper industry's low revenue growth and its difficulties attracting young adult readers.

Last week, the New York Times Co. said it would eliminate 190 jobs. Reporting on its own troubles, the Times said that national newspapers are bringing in less advertising revenue than in previous years as marketers look for new ways to attract customers, such as Web sites and search engines like Google.

One way for traditional information companies to deal with the changing advertising landscape is through acquisitions, Richard says. He points to the acquisitions of Marketwarch.com and About.com by Dow Jones & Co. and the New York Times Co., respectively, as examples.

"It's hard for a newspaper company to just throw a switch and get online, because they really haven't done it in any significant way," Stein says. "So I think there are structural issues that are inside of these types of companies that prevent them from going online and being more like Google."

And there's another issue. According to Richard, there's a substantial price difference in terms of the impact of offline and online advertising. "If you chose to convert every subscriber that newspapers or B-to-B trade magazines have to an online model, but took as revenue the current revenue rates for online ads and did the math, the total revenue equation is out of balance," he says.

In other words, marketers are either paying too much for print ads or too little for online ones. One reason for that, Stein observes, is that print ads represent a leap of faith in that it's difficult to measure results. Online ads, by contrast, can more easily be measured in terms of who sees them and how effective they are.

Whether print-ad costs decline or online-ad costs rise, reconciling the disparity may prove painful.

United Business Media plc, parent company of CMP Media LLC, which publishes InformationWeek, is among the 100 companies covered in the report.

Revenue For Google And Yahoo Costs Competitors

The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says.
By Thomas Claburn
InformationWeek



The extraordinary revenue growth exhibited recently by Google Inc. and Yahoo Inc. is coming at the expense of established players in the $263 billion information industry, according to a report released Tuesday by research and advisory firm Outsell.
"They're literally sucking the financial air out of the room," the report says. "Google and Yahoo are clearly diverting advertising revenue" from established information companies.

According to the report, the 10 largest information companies are Daily Mail & General Trust, Gannett, McGraw-Hill, Pearson, Reed Elsevier, Reuters, Thomson, Tribune, VNU, and Wolters Kluwer. Together, they generated $60 billion in revenue in 2004, an increase of $4 billion over 2003.

Google and Yahoo together brought in $6.5 billion in revenue in 2004, an increase of $4 billion since 2003.

"That $4 billion in revenue growth from Google and Yahoo," says Chuck Richard, lead analyst at Outsell, "some of that is marketing and advertising spending that would have gone to the other 10 companies. This is most clearly evident in the newspaper and the B-to-B trade magazine areas, where the problems are quantifiable."

"The traditional media companies have been in a tough situation for a while in terms of getting ad dollars," says Gary Stein, advertising analyst at JupiterResearch. "Many newspapers get better than half of their revenue from classified, which are really susceptible to the type of ads that Google and Yahoo are offering."

The Outsell study, "Financial Performance Scorecard, Full Year 2004," lists the New York Times Co. as one of its "Sinking Stones," citing the newspaper industry's low revenue growth and its difficulties attracting young adult readers.

Last week, the New York Times Co. said it would eliminate 190 jobs. Reporting on its own troubles, the Times said that national newspapers are bringing in less advertising revenue than in previous years as marketers look for new ways to attract customers, such as Web sites and search engines like Google.

One way for traditional information companies to deal with the changing advertising landscape is through acquisitions, Richard says. He points to the acquisitions of Marketwarch.com and About.com by Dow Jones & Co. and the New York Times Co., respectively, as examples.

"It's hard for a newspaper company to just throw a switch and get online, because they really haven't done it in any significant way," Stein says. "So I think there are structural issues that are inside of these types of companies that prevent them from going online and being more like Google."

And there's another issue. According to Richard, there's a substantial price difference in terms of the impact of offline and online advertising. "If you chose to convert every subscriber that newspapers or B-to-B trade magazines have to an online model, but took as revenue the current revenue rates for online ads and did the math, the total revenue equation is out of balance," he says.

In other words, marketers are either paying too much for print ads or too little for online ones. One reason for that, Stein observes, is that print ads represent a leap of faith in that it's difficult to measure results. Online ads, by contrast, can more easily be measured in terms of who sees them and how effective they are.

Whether print-ad costs decline or online-ad costs rise, reconciling the disparity may prove painful.

United Business Media plc, parent company of CMP Media LLC, which publishes InformationWeek, is among the 100 companies covered in the report.

Kamis, 26 Mei 2005

Manage- Mentally 4

You have come a long way, babe.

(I write this article looking at the number of high incidence of female births in this generation. I have 2 nieces and most of my friends are now proud parents to baby girls… hmmm… looks like it is going to be Women Power in the future)


Circa 3345 AI (AI – Stands for After Internet; ‘inspired’ by Aldus Huxley – AF: After Ford)

Mumbai, India: It is almost midnight and there are a few men hurrying to reach home. A few drunken women walk out of the bar laughing aloud. The men hurry faster towards the tube to catch the next local. The ‘Newspods’ -(no jokes here – I’m sure that in the future the news will be transmitted to you every day/hour to your newspods, which can be Wi-Fi connected to your computer, TV, Audio, or special LCD screens - the size and weight of an ordinary newspaper – Author) daily carry news about the male abuses submitted upon the meeker sex.

London: 18 men have been arrested and put behind bars for 1 year. Their crime – had been masturbating secretly. UK has strict laws with regard to wastage of sperms as their male population is scarce. All the eligible men are fitted with micro-analyzers that transmit their ejaculation status. UK, unlike its other European counterparts do not believe in technological advancements in reproduction, and still relies on POTS (no, no,… it does not stand for Plain Old Telephone System; but, Plain Old Tedious Sex)

New York: 6 women are killed and 10 injured in a deadly gang war. Police say that the fight erupted between the 2 groups after when one member of the group tried to molest the brother of a member of the other girls group.

L'Institut d'Habilitation Féminine, Paris: The scientists are on a breakthrough research. They are finding a way of changing the reproduction mechanism in a female. Anthropoids usually reproduce by intercourse. Now the scientists are working to change the sexual metabolism so that females can reproduce without any physical intercourse. Though there is ban against such research, a lot of Women Organizations across the world secretly fund it.

Tokyo, Japan: Expectant parents are now paying extra monies at private clinics to have their children’s sex changed, while in the fetus stage. This has become a big time business in Japan and other far-east countries.

Kinshasa, DR Congo: Africa, the last bastion of Male dominance. Due to regress in development and technology, for many years there were female feticides. Today, Africa has become the ‘out-sourcing’ capital for sperms. Almost 40% of world’s sperm demands are met by African countries. You can say that the men here are ‘milked’ out properly, and ‘call-boys’ have to work pretty late into the night (no pun intended to any Outsourcers).
Indian Television:

Some of the famous soap operas in this century are:

ZDK: Zindagi Damaad Ki (Life of a Son-in-Law)
KSBKDT: Kyonki Sasur bhi kabhi Damaad Tha (..because, Father-in-law was also a Son-in-law)
The Meek and The Handsome
Zeda – The Warrior Prince, et al


The movies are multi starred – with handsome hunks being wooed by bold and deadly females. A typical storyline of a Bollywood movie is – 2 females separated at birth; one grows up to become a cop and the other a gangster. They both love the same guy, and they get together to kill the villain (of course, a female), and in the process the bad girl is killed and the good girl gets the guy…. We some stories work on the simple philosophy of ctrl C, ctrl V, ctrl H, etc… (Guys familiar with MS Word will understand)

However, there are some things the will remain unchanged – A female still will cry for no reason. They still will talk and talk for hours before they get to the point. And they still like guys getting them roses. AND GUYS STILL KEEP THINKING ABOUT SEX.

Truly, you have come a long way, babe… but some things rarely change.


- The End.

Manage- Mentally 4

You have come a long way, babe.

(I write this article looking at the number of high incidence of female births in this generation. I have 2 nieces and most of my friends are now proud parents to baby girls… hmmm… looks like it is going to be Women Power in the future)


Circa 3345 AI (AI – Stands for After Internet; ‘inspired’ by Aldus Huxley – AF: After Ford)

Mumbai, India: It is almost midnight and there are a few men hurrying to reach home. A few drunken women walk out of the bar laughing aloud. The men hurry faster towards the tube to catch the next local. The ‘Newspods’ -(no jokes here – I’m sure that in the future the news will be transmitted to you every day/hour to your newspods, which can be Wi-Fi connected to your computer, TV, Audio, or special LCD screens - the size and weight of an ordinary newspaper – Author) daily carry news about the male abuses submitted upon the meeker sex.

London: 18 men have been arrested and put behind bars for 1 year. Their crime – had been masturbating secretly. UK has strict laws with regard to wastage of sperms as their male population is scarce. All the eligible men are fitted with micro-analyzers that transmit their ejaculation status. UK, unlike its other European counterparts do not believe in technological advancements in reproduction, and still relies on POTS (no, no,… it does not stand for Plain Old Telephone System; but, Plain Old Tedious Sex)

New York: 6 women are killed and 10 injured in a deadly gang war. Police say that the fight erupted between the 2 groups after when one member of the group tried to molest the brother of a member of the other girls group.

L'Institut d'Habilitation Féminine, Paris: The scientists are on a breakthrough research. They are finding a way of changing the reproduction mechanism in a female. Anthropoids usually reproduce by intercourse. Now the scientists are working to change the sexual metabolism so that females can reproduce without any physical intercourse. Though there is ban against such research, a lot of Women Organizations across the world secretly fund it.

Tokyo, Japan: Expectant parents are now paying extra monies at private clinics to have their children’s sex changed, while in the fetus stage. This has become a big time business in Japan and other far-east countries.

Kinshasa, DR Congo: Africa, the last bastion of Male dominance. Due to regress in development and technology, for many years there were female feticides. Today, Africa has become the ‘out-sourcing’ capital for sperms. Almost 40% of world’s sperm demands are met by African countries. You can say that the men here are ‘milked’ out properly, and ‘call-boys’ have to work pretty late into the night (no pun intended to any Outsourcers).
Indian Television:

Some of the famous soap operas in this century are:

ZDK: Zindagi Damaad Ki (Life of a Son-in-Law)
KSBKDT: Kyonki Sasur bhi kabhi Damaad Tha (..because, Father-in-law was also a Son-in-law)
The Meek and The Handsome
Zeda – The Warrior Prince, et al


The movies are multi starred – with handsome hunks being wooed by bold and deadly females. A typical storyline of a Bollywood movie is – 2 females separated at birth; one grows up to become a cop and the other a gangster. They both love the same guy, and they get together to kill the villain (of course, a female), and in the process the bad girl is killed and the good girl gets the guy…. We some stories work on the simple philosophy of ctrl C, ctrl V, ctrl H, etc… (Guys familiar with MS Word will understand)

However, there are some things the will remain unchanged – A female still will cry for no reason. They still will talk and talk for hours before they get to the point. And they still like guys getting them roses. AND GUYS STILL KEEP THINKING ABOUT SEX.

Truly, you have come a long way, babe… but some things rarely change.


- The End.

Manage- Mentally 4

You have come a long way, babe.

(I write this article looking at the number of high incidence of female births in this generation. I have 2 nieces and most of my friends are now proud parents to baby girls… hmmm… looks like it is going to be Women Power in the future)


Circa 3345 AI (AI – Stands for After Internet; ‘inspired’ by Aldus Huxley – AF: After Ford)

Mumbai, India: It is almost midnight and there are a few men hurrying to reach home. A few drunken women walk out of the bar laughing aloud. The men hurry faster towards the tube to catch the next local. The ‘Newspods’ -(no jokes here – I’m sure that in the future the news will be transmitted to you every day/hour to your newspods, which can be Wi-Fi connected to your computer, TV, Audio, or special LCD screens - the size and weight of an ordinary newspaper – Author) daily carry news about the male abuses submitted upon the meeker sex.

London: 18 men have been arrested and put behind bars for 1 year. Their crime – had been masturbating secretly. UK has strict laws with regard to wastage of sperms as their male population is scarce. All the eligible men are fitted with micro-analyzers that transmit their ejaculation status. UK, unlike its other European counterparts do not believe in technological advancements in reproduction, and still relies on POTS (no, no,… it does not stand for Plain Old Telephone System; but, Plain Old Tedious Sex)

New York: 6 women are killed and 10 injured in a deadly gang war. Police say that the fight erupted between the 2 groups after when one member of the group tried to molest the brother of a member of the other girls group.

L'Institut d'Habilitation Féminine, Paris: The scientists are on a breakthrough research. They are finding a way of changing the reproduction mechanism in a female. Anthropoids usually reproduce by intercourse. Now the scientists are working to change the sexual metabolism so that females can reproduce without any physical intercourse. Though there is ban against such research, a lot of Women Organizations across the world secretly fund it.

Tokyo, Japan: Expectant parents are now paying extra monies at private clinics to have their children’s sex changed, while in the fetus stage. This has become a big time business in Japan and other far-east countries.

Kinshasa, DR Congo: Africa, the last bastion of Male dominance. Due to regress in development and technology, for many years there were female feticides. Today, Africa has become the ‘out-sourcing’ capital for sperms. Almost 40% of world’s sperm demands are met by African countries. You can say that the men here are ‘milked’ out properly, and ‘call-boys’ have to work pretty late into the night (no pun intended to any Outsourcers).
Indian Television:

Some of the famous soap operas in this century are:

ZDK: Zindagi Damaad Ki (Life of a Son-in-Law)
KSBKDT: Kyonki Sasur bhi kabhi Damaad Tha (..because, Father-in-law was also a Son-in-law)
The Meek and The Handsome
Zeda – The Warrior Prince, et al


The movies are multi starred – with handsome hunks being wooed by bold and deadly females. A typical storyline of a Bollywood movie is – 2 females separated at birth; one grows up to become a cop and the other a gangster. They both love the same guy, and they get together to kill the villain (of course, a female), and in the process the bad girl is killed and the good girl gets the guy…. We some stories work on the simple philosophy of ctrl C, ctrl V, ctrl H, etc… (Guys familiar with MS Word will understand)

However, there are some things the will remain unchanged – A female still will cry for no reason. They still will talk and talk for hours before they get to the point. And they still like guys getting them roses. AND GUYS STILL KEEP THINKING ABOUT SEX.

Truly, you have come a long way, babe… but some things rarely change.


- The End.

Selasa, 24 Mei 2005

Management- Ally: 3


The Art of being Invisible



Would you like to be invisible? And if yes, for how long? Hours, days, weeks, months, or for years?? Well, most of us love to be invisible for a short period, especially when you haven’t finished that important project your boss gave last week and he is giving you a blasting.

Or maybe for a few hours to take a peek into the ladies toilet at the office to take a ‘closer’ look at what your female colleagues has inside.

Or maybe for a few days to be in the bedroom of Mallika Sherwat, or maybe Aishwarya Rai…

For past few days I was wondering, if I were to be invisible, how long would be enough for me, and what I need to do during that period… thinking further about it, I realized that I AM INVISIBLE, whenever and wherever it mattered.

School Years:

All that matters during your schooling years is the Report Card. The monthly unit tests, the quarterly, half yearly and the annual examinations. Other things that mattered were the remarks of your teachers, and of course, not to forget - the sports and the dramatics.

If today, I were to go back to my old school, I am sure none of my teachers might remember me, and if they do… it would be because, I ‘knocked’ down the wig of Mr. Philip, our science teacher during a basketball match. Or maybe as the guy who put ‘chewing gum’ in Ms. Cecilia Prasad’s chair.

If you ask me, except for a few classmates who considered me a friend (esp. Manish, Kiran, Rajesh (hope he remembers me), and a few others) others would hardly remember me…

But in school, what mattered were not friends… but reality. And the reality was the report card - a judgment paper. The day I used to get it, I wished I was invisible, I wished I was invisible when I went home to face other reality – the stick or belt, which ever came first in my father’s hand. And trust me – Reality does not bite. IT HURTS.

College Years:

For a student, who spent more time in the college cafeterias, movie halls, and the beach, I was the ideal Invisible to ALL my lecturers and professors. A motley group of friends who helped me in identifying the ‘pleasures’ of college life, and who taught me that college days are not meant for preparing for IITs or Engineering Colleges, but how to open a beer bottle with your teeth and how to blow cigarette smoke rings. I for my teachers I was Roll No. 814 – Absent.

Most importantly, and unknowingly, I was learning in my college years – the art of remaining invisible. Especially, when you had in your group, friends who got into fights for none and every reason. I also learnt how to slip into and from the house without disturbing my parents, and go out for late night drinking binges. I also learnt that you need to be invisible throughout your college days, for if your lecturers come to know about you, then you lose marks at the “Practicals”. You also learn that to pass your final year examinations you need to either have a sharp memory or all of these –

1. Good at signature forgery or know someone good at it
2. Money to be paid to office employees for your attendance register
3. sharp eye – so that you can copy from your neighbor, or copy from ‘slips’
4. and most importantly remain INVISIBLE when you do any or all of the above

Yes, I was Invisible during my college years.

Work Years:

A senior colleague of mine – Suresh, at my first job in The Hindu, told me once – “If you are a tree you might get chopped, and if you are grass you are trampled.” Sums up my idea of being invisible in the organization.

The ancient Chinese Zen Masters talk about invisibility in their own confusing way. Sun Tzu in his book “The Art of War” speaks about – An army is to be seen, and yet remain unseen. They talk about a balance of emptiness and fullness – which I can sum up as to be invisible and visible.

When you are employed in any organization and working away from the corporate office, you are usually invisible. You wish that you do something BIG and great and come to the notice of the top management… but realize the futility, because your immediate boss is there to take the credit. Same were the situations with me… and I remained invisible.

When I got an opportunity to work in the corporate office, I was elated. At last I was getting a chance to be visible. Few months at the corporate office, like the Dilbert character, I wished I was invisible.

The Identity Johari Window:

.

From the window you realize that 50% of the chance you are invisible. And if you are known to others but unknown to yourself (grey area) you are considered a lunatic… so there is 25% chance that you are Visible, the way you want to be seen.

What I realize is that in most of the big organization, the top management work under ‘zero – visibility’. The rely more on the radar senses which they get from their immediate group.

Invisibility, like Management, is neither an art nor science… it is a combination of both. As the shroud of invisibility is slipping away from my body… I realize that everyone is invisible at some point of time in their life. Sometimes you are MADE invisible by others, and sometimes you MAKE yourself invisible. Your visibility is limited to your ‘sphere of influence’… (A subject I might discuss in another MANAGEMENTALLY topic)

Whether you like it or not, invisibility will be a part of your life… maybe for a few minutes, hours, days, weeks, months, or years. And remember God is invisible.