From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. In India, since their inception in the late 1970s, television commercials have become by far the most effective, most pervasive, and most popular method of selling products of all sorts. The radio advertising and print advertising industries were well-established when television made its debut in the late70s and early 80s.
Doordarshan being the sole service provider had a monopoly on the content and relay. The programs, mostly - on development, social, and with a few commercial serials. These brief commercial serials had "breaks" that interrupt shows regularly - which are the primary reason for the existence of modern-day television networks. Soon with the Govt. rules in broadcasting industry relaxed, more players entered, starting the early 90s.
A typical 30-minute time block includes 23 minutes of programming and 7 minutes of commercials (though some half-hour blocks may have as much as 12 minutes of commercials). The programming is intended as a way to capture the attention of the audience, keeping the viewers glued to the television set so that they will not want to get up and change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials. There are TRP ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their commercial airtime.
Commercials take airtime away from programmes. In the early days of television in India, the serials used to run longer with less of commercials... but today a similar program will have less of airtime for itself and more for commericials...
The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Today Cricket and its players in India are known as much for its commercial advertisements as for the game itself.
Because a single television commercial can be broadcast repeatedly over the course of weeks, or months television commercial production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality commercials, ones which boast of the best production values, the latest in special effects technology, the most popular personalities, and the best music. A number of television commercials are so elaborately produced that they can considered miniature sixty-second movies; indeed, many film directors have directed television commercials both as a way to gain exposure and to earn a paycheck.
Many television commercials feature catchy jingles (songs or melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or "riffs" that may appear in other forms of media, such as comedy movies or television variety shows, or in written media, such as magazine comics or literature.
Different types of TV commercials
Infomercials
Product placement
Societal
TIckers
Today in the 21st century, media critics claim that the boundaries between "programming" and "commercials" have been eroded to the point where the line is blurred nearly as much as it was during the beginnings of the medium.
However, the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician (incumbant) to wage a successful election campaign without going on air.
The future of TV commercials - The advent of technologies such as TiVo has caused much speculation Abroad. Closer home it is all about soon to come Settop boxes and DTH, which will localize the commercials that will be broadcasted.
caio
santosh
Selasa, 22 Maret 2005
Television Commercial
From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. In India, since their inception in the late 1970s, television commercials have become by far the most effective, most pervasive, and most popular method of selling products of all sorts. The radio advertising and print advertising industries were well-established when television made its debut in the late70s and early 80s.
Doordarshan being the sole service provider had a monopoly on the content and relay. The programs, mostly - on development, social, and with a few commercial serials. These brief commercial serials had "breaks" that interrupt shows regularly - which are the primary reason for the existence of modern-day television networks. Soon with the Govt. rules in broadcasting industry relaxed, more players entered, starting the early 90s.
A typical 30-minute time block includes 23 minutes of programming and 7 minutes of commercials (though some half-hour blocks may have as much as 12 minutes of commercials). The programming is intended as a way to capture the attention of the audience, keeping the viewers glued to the television set so that they will not want to get up and change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials. There are TRP ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their commercial airtime.
Commercials take airtime away from programmes. In the early days of television in India, the serials used to run longer with less of commercials... but today a similar program will have less of airtime for itself and more for commericials...
The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Today Cricket and its players in India are known as much for its commercial advertisements as for the game itself.
Because a single television commercial can be broadcast repeatedly over the course of weeks, or months television commercial production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality commercials, ones which boast of the best production values, the latest in special effects technology, the most popular personalities, and the best music. A number of television commercials are so elaborately produced that they can considered miniature sixty-second movies; indeed, many film directors have directed television commercials both as a way to gain exposure and to earn a paycheck.
Many television commercials feature catchy jingles (songs or melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or "riffs" that may appear in other forms of media, such as comedy movies or television variety shows, or in written media, such as magazine comics or literature.
Different types of TV commercials
Infomercials
Product placement
Societal
TIckers
Today in the 21st century, media critics claim that the boundaries between "programming" and "commercials" have been eroded to the point where the line is blurred nearly as much as it was during the beginnings of the medium.
However, the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician (incumbant) to wage a successful election campaign without going on air.
The future of TV commercials - The advent of technologies such as TiVo has caused much speculation Abroad. Closer home it is all about soon to come Settop boxes and DTH, which will localize the commercials that will be broadcasted.
caio
santosh
Doordarshan being the sole service provider had a monopoly on the content and relay. The programs, mostly - on development, social, and with a few commercial serials. These brief commercial serials had "breaks" that interrupt shows regularly - which are the primary reason for the existence of modern-day television networks. Soon with the Govt. rules in broadcasting industry relaxed, more players entered, starting the early 90s.
A typical 30-minute time block includes 23 minutes of programming and 7 minutes of commercials (though some half-hour blocks may have as much as 12 minutes of commercials). The programming is intended as a way to capture the attention of the audience, keeping the viewers glued to the television set so that they will not want to get up and change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials. There are TRP ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their commercial airtime.
Commercials take airtime away from programmes. In the early days of television in India, the serials used to run longer with less of commercials... but today a similar program will have less of airtime for itself and more for commericials...
The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Today Cricket and its players in India are known as much for its commercial advertisements as for the game itself.
Because a single television commercial can be broadcast repeatedly over the course of weeks, or months television commercial production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality commercials, ones which boast of the best production values, the latest in special effects technology, the most popular personalities, and the best music. A number of television commercials are so elaborately produced that they can considered miniature sixty-second movies; indeed, many film directors have directed television commercials both as a way to gain exposure and to earn a paycheck.
Many television commercials feature catchy jingles (songs or melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or "riffs" that may appear in other forms of media, such as comedy movies or television variety shows, or in written media, such as magazine comics or literature.
Different types of TV commercials
Infomercials
Product placement
Societal
TIckers
Today in the 21st century, media critics claim that the boundaries between "programming" and "commercials" have been eroded to the point where the line is blurred nearly as much as it was during the beginnings of the medium.
However, the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician (incumbant) to wage a successful election campaign without going on air.
The future of TV commercials - The advent of technologies such as TiVo has caused much speculation Abroad. Closer home it is all about soon to come Settop boxes and DTH, which will localize the commercials that will be broadcasted.
caio
santosh
Television Commercial
From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. In India, since their inception in the late 1970s, television commercials have become by far the most effective, most pervasive, and most popular method of selling products of all sorts. The radio advertising and print advertising industries were well-established when television made its debut in the late70s and early 80s.
Doordarshan being the sole service provider had a monopoly on the content and relay. The programs, mostly - on development, social, and with a few commercial serials. These brief commercial serials had "breaks" that interrupt shows regularly - which are the primary reason for the existence of modern-day television networks. Soon with the Govt. rules in broadcasting industry relaxed, more players entered, starting the early 90s.
A typical 30-minute time block includes 23 minutes of programming and 7 minutes of commercials (though some half-hour blocks may have as much as 12 minutes of commercials). The programming is intended as a way to capture the attention of the audience, keeping the viewers glued to the television set so that they will not want to get up and change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials. There are TRP ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their commercial airtime.
Commercials take airtime away from programmes. In the early days of television in India, the serials used to run longer with less of commercials... but today a similar program will have less of airtime for itself and more for commericials...
The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Today Cricket and its players in India are known as much for its commercial advertisements as for the game itself.
Because a single television commercial can be broadcast repeatedly over the course of weeks, or months television commercial production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality commercials, ones which boast of the best production values, the latest in special effects technology, the most popular personalities, and the best music. A number of television commercials are so elaborately produced that they can considered miniature sixty-second movies; indeed, many film directors have directed television commercials both as a way to gain exposure and to earn a paycheck.
Many television commercials feature catchy jingles (songs or melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or "riffs" that may appear in other forms of media, such as comedy movies or television variety shows, or in written media, such as magazine comics or literature.
Different types of TV commercials
Infomercials
Product placement
Societal
TIckers
Today in the 21st century, media critics claim that the boundaries between "programming" and "commercials" have been eroded to the point where the line is blurred nearly as much as it was during the beginnings of the medium.
However, the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician (incumbant) to wage a successful election campaign without going on air.
The future of TV commercials - The advent of technologies such as TiVo has caused much speculation Abroad. Closer home it is all about soon to come Settop boxes and DTH, which will localize the commercials that will be broadcasted.
caio
santosh
Doordarshan being the sole service provider had a monopoly on the content and relay. The programs, mostly - on development, social, and with a few commercial serials. These brief commercial serials had "breaks" that interrupt shows regularly - which are the primary reason for the existence of modern-day television networks. Soon with the Govt. rules in broadcasting industry relaxed, more players entered, starting the early 90s.
A typical 30-minute time block includes 23 minutes of programming and 7 minutes of commercials (though some half-hour blocks may have as much as 12 minutes of commercials). The programming is intended as a way to capture the attention of the audience, keeping the viewers glued to the television set so that they will not want to get up and change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials. There are TRP ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their commercial airtime.
Commercials take airtime away from programmes. In the early days of television in India, the serials used to run longer with less of commercials... but today a similar program will have less of airtime for itself and more for commericials...
The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Today Cricket and its players in India are known as much for its commercial advertisements as for the game itself.
Because a single television commercial can be broadcast repeatedly over the course of weeks, or months television commercial production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality commercials, ones which boast of the best production values, the latest in special effects technology, the most popular personalities, and the best music. A number of television commercials are so elaborately produced that they can considered miniature sixty-second movies; indeed, many film directors have directed television commercials both as a way to gain exposure and to earn a paycheck.
Many television commercials feature catchy jingles (songs or melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or "riffs" that may appear in other forms of media, such as comedy movies or television variety shows, or in written media, such as magazine comics or literature.
Different types of TV commercials
Infomercials
Product placement
Societal
TIckers
Today in the 21st century, media critics claim that the boundaries between "programming" and "commercials" have been eroded to the point where the line is blurred nearly as much as it was during the beginnings of the medium.
However, the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician (incumbant) to wage a successful election campaign without going on air.
The future of TV commercials - The advent of technologies such as TiVo has caused much speculation Abroad. Closer home it is all about soon to come Settop boxes and DTH, which will localize the commercials that will be broadcasted.
caio
santosh
Minggu, 26 Desember 2004
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
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