Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
Sabtu, 20 November 2004
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
Senin, 15 November 2004
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Rabu, 20 Oktober 2004
Search Engine Strategy
Last time around, when I was writing about website promotions, I promised that I would write in detail on Search Engine Optimization (SEO)
A lot has been said and written about SEO. There are megabytes of information on the net available on this topic. I am here to add some more on the sameJ.
It is the dream of every website owner to see their site displayed on the first page of any search engine. Also, it is a known fact that an Internet user, looking for information on the web, would first go to one of the popular search engine portal and type the keywords, for which he seeks information. And the chances are that he will NOT browse more than 2-3 pages of the search results. Hence it is important that our site is displayed in the initial 20 results. SEO today has become one of the key online marketing efforts of every website owner to achieve success on the net.
Search Engines: An Introduction
Archie, Gopher, Veronica and Jughead are three standard "finding" tools on the Internet. The Archie database is made up of the file directories from hundreds of systems. When you search this database on the basis of a file's name, Archie can tell you which directory paths on which systems hold a copy of the file you want.
To use Archie, you must Telnet to an Archie server. You can do that by keying in a command such as telnet://archie.internic.net to get to the Archie server at that address and log on by keying in archie when prompted to do so. Once you do your Archie search, you must then go get the file using FTP, the Internet File Transfer Protocol.
A Gopher is a menu system that simplifies locating and using Internet resources. Each Gopher menu at each Gopher site is unique. Gopher menus usually include the other familiar features of the Internet. You can use a Gopher to Telnet to a location or to FTP a file or to do just about anything else--as long as that option is listed on the Gopher menu.
Gopher software makes it possible for the system administrator at any Internet site to prepare a customized menu of files, features and Internet resources. When you use the Gopher, all you have to do is select the item you want from the menu.
The Veronica database is a collection of menus from most Gopher sites. When you do a Veronica search, you are searching menu items. In the course of the search, Veronica builds an on-the-spot menu consisting of just those items that match your request. When the search is finished, Veronica will present you with a customized Gopher menu.
Veronica will not only present you with a list of Gopher menu items, it will also act like a Gopher. The Veronica database of all Gopher menu items is called Gopherspace. Thus, if you used Veronica to search Gopherspace for the word supreme, you would most likely come up with a Gopher-style menu listing the places to get U.S. Supreme Court decisions. At this point, you could simply choose an item, and Veronica would automatically take you there.
Jughead is available at some Gopher sites and uses the menu items on a single Gopher menu as its database.
(Thank you netlingo.com)
Search Engines are “portals” for Internet users, seeking information, or guiding users to their target destinations on the web.
Search engines uses programs called ‘spiders’, ‘crawlers’ or ‘bots’. They seek out information containing in the webpages.
The programs then ‘read’ the text content in the page and they are indexed in the SE database. When a query is put on the search engine server, in form of ‘keyword/s’ the search the indexed database and throw up the results… wherein the keyword-listed sites are shown.
How the SE works:
To make the complicated process simple:
Harvesting – Indexing - Searching
special ‘programs’ read the content of pages on the web
2.the programs ‘visit’ in random millions of page every hour and read the content
3.the content are organized and indexed in huge database.
4.each SE has a particular algorithm to check the relevancy of the text read and the page
Page Ranking:
Page ranking can be termed as the position at which your site is displayed when searched/ queried on specific keywords. So the lower the page ranking the higher is its visibility and chances of someone clicking through to your site from the Search Engine portal.
There are a number of factors that affect the page rankings. These depend upon the program that runs the SE and the relevancy your site has vis-à-vis that particular program. Some of the regular factors most SE looks into are:
ü the frequency of the keyword in the page
ü number of links to that page from other sites/ pages on the net
ü % usage of the word compared to other words in the page
üplacement of the keyword – such as in headings, titles, hyperlinks, etc
HTML Tags:
Many web evangelists claim these to be the magic words for increasing the chances of improving your page rankings. META TAGS, inserted in the html codes, with the keywords, squeezed in between them, are said to increase the chances of visibility.
The META TAGS are mainly divided into META KEYWORD and META DESCRIPTION tags. Now-a-days most of the search engines ignore the KEYWORD tag, as these are easily manipulated.
DESCRIPTION tags are taken into consideration as they give a description about the web page. But, it is said that in the recent past, the search engine programs are relating the content in the description tags to the actual site content… and if they find anything amiss they are blocking the display of the site in the results page. The META DESCRIPTION is the content that will be displayed on the search engine results page.
Indexing:
Indexing of the pages are a continous process. There are millions of pages on the web that are not indexed.. and millions of new pages added on to the net everyday (like this one). Hence it is a bigggg task for the search engines to keep indexing each and every page on the web. Getting listed on the seach engines can take days sometimes months.
Broadly speaking the process for SEO will include
1.using the proper keywords – the best way of finding the important keywords are writing all the words that identifies with your site, and choosing the 10-15 best of the words
2.the site needs to be content rich. Yes, content is the king.
3. the keywords needs to be incorporated in the page frequently, also they need to be there in headings, page titles, and linked to other pages/sites
4.personal submission of the words to search engines… though this is time consuming, it is worth the efforts
5.try and link the site from various other internet pages…
6.keeping track of the improvements/ non-improvement in page rankings, and finding out the reasons…
Some important search engines
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