The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
Selasa, 17 Juni 2008
Kingfisher Airlines - Good times for "Fly"
Few days back I got the confirmation of my King Club membership, offered by Kingfisher Airlines..
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
Kingfisher Airlines - Good times for "Fly"
Few days back I got the confirmation of my King Club membership, offered by Kingfisher Airlines..
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
Kingfisher Airlines - Good times for "Fly"
Few days back I got the confirmation of my King Club membership, offered by Kingfisher Airlines..
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
The next flight I take.... and I realized why they call themselves as - "Fly" the good times..
These pictures speak for themselves...
Hope all you guys travelling on Kingfisher Airlines - "Fly" with the good times..
Cheers
Santosh
Kamis, 12 Juni 2008
Microsoft joins hands with mobile2win to take ad campaign to wireless space
Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major mobile campaign and it has integrated a variety of mobile marketing tools, including SMS, WAP and Advergaming.
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Microsoft joins hands with mobile2win to take ad campaign to wireless space
Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major mobile campaign and it has integrated a variety of mobile marketing tools, including SMS, WAP and Advergaming.
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Microsoft joins hands with mobile2win to take ad campaign to wireless space
Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major mobile campaign and it has integrated a variety of mobile marketing tools, including SMS, WAP and Advergaming.
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind.
A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch.
mobile2win also designed and developed a WAP site where consumers could take the quiz, submit their scores and download exclusive videos of industry experts speaking on professional standards required for business success.
Speaking on the initiative, Rajiv Hiranandani, Co-founder and Global Revenue Head, mobile2win, said, “We put together this mobile marketing campaign keeping in mind the various mobile audiences who access SMS, WAP and advergaming on their cell phones. Effective mobile marketing involves the use of various mobile platforms, and we are glad Microsoft has embraced this view.”
“Mobile phones have become the central device for accessing information on the go. With the proliferation of smart phones, people are increasingly accessing access rich content. This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts,” said Vineet Durani, Lead – OSI Marketing, Microsoft.
As appeared in Exchange4media.com
Selasa, 20 Mei 2008
Online Advertising in India - 2011
Based on my earlier blog (which was a copy-paste job:)) I thought about putting some India perspective to it..
By 2011, we can safely assume that 8% of the population (currently it is about 4%) would be online.. Which would mean that the Internet users in India would be around 100 Million mark.
Now compare this with the universe of English Newspapers in India (21 Million readers in 2006)... with a safe assumption of 10% growth Y-on-Y they will be around 35 Million readers of English dails... Internet would be reaching out more than DOUBLE the reach of English dailies put together..
According to me 2011 will be the most crucial and the active year in the online space in India... Internet advertising would face a lot of challenges from within and from outside. From within the challenges would be will the normal display ads, search advertising and email campaigns as we see them today meet the new entrants like Web 2.0 stuff of community and sharing,widgets, mashups, local searchs and the new web technologies and stuff that will come in the next 2 years.. From Outside, the newer digital medias that are emerging - like IPTV, Digital Signages, etc... will the advertiser flock around these??... and more sinister, will the Empire (traditional media) strike back.
PWC report suggests that the Internet ad spends would be around 950 Crores (I personally feel it would be much higher - considering that once local searches become popular, more and more small advertisers would get onto the online b(r)and wagon.
Neilsen's law of Internet Bandwidth says that - high end user's internet connection grows by 50% every year.. which means that the Bandwidth by 2011 would be 100 Million Bits per second. What this means is that better website designs (bye, bye POHTML sites)
The countdown has begun...
(To be continued)
Cheers
Santosh
By 2011, we can safely assume that 8% of the population (currently it is about 4%) would be online.. Which would mean that the Internet users in India would be around 100 Million mark.
Now compare this with the universe of English Newspapers in India (21 Million readers in 2006)... with a safe assumption of 10% growth Y-on-Y they will be around 35 Million readers of English dails... Internet would be reaching out more than DOUBLE the reach of English dailies put together..
According to me 2011 will be the most crucial and the active year in the online space in India... Internet advertising would face a lot of challenges from within and from outside. From within the challenges would be will the normal display ads, search advertising and email campaigns as we see them today meet the new entrants like Web 2.0 stuff of community and sharing,widgets, mashups, local searchs and the new web technologies and stuff that will come in the next 2 years.. From Outside, the newer digital medias that are emerging - like IPTV, Digital Signages, etc... will the advertiser flock around these??... and more sinister, will the Empire (traditional media) strike back.
PWC report suggests that the Internet ad spends would be around 950 Crores (I personally feel it would be much higher - considering that once local searches become popular, more and more small advertisers would get onto the online b(r)and wagon.
Neilsen's law of Internet Bandwidth says that - high end user's internet connection grows by 50% every year.. which means that the Bandwidth by 2011 would be 100 Million Bits per second. What this means is that better website designs (bye, bye POHTML sites)
The countdown has begun...
(To be continued)
Cheers
Santosh
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