Kamis, 27 Maret 2008

The Future of User Generated Content

Of the 40 Million active Internet users in India, only 5% of them actually maintain a blog... of which only 1% of them have 'original' content (a quick math, it works to 20,000 people)

Quite sad...:(


An ideal case would be me... I try and update my blog regularly... but most of the time, it would be "copy & paste" job.. I find an interesting content on some site, and then copy it to my blog. Only once in a while there would a creative streak in me (like now:)), and i get going and type a 700 odd word item - which i can term as 'original'

Some online industry leaders were mentioning in the ongoing FICCI Frames convention about User Generated Content being the future of the online media... i am sceptical...

What do you mean by user generated content?... If i embed an YouTube video, onto my blog, will it be termed as UGC??
What if I take an article from some publisher portal and put in my blog, will it be considered an UGC?

In the Web2.0 scenario, we are most comfortable in just writing a 2 sentence 'scrap' or 'poke'..and this by no way can be termed as content... (usually, this is a friendly banter, or plain hello, hai messages)...

I strongly believe that the 'original content generators' would be by and far few. Only difference would be the exponential web pages where the same content would be displayed.... and with the RSS feeds, the work becomes more simpler:)

Like every society, as time goes by, things become more organised and controlled. So also would be the case of the Internet Society. As more control(through advances in technology) happens, then the outflow of content gets restricted, that is when most of the UGC becomes scarce and that is when it endangers the very survival of the many websites and blogs.


Until then, "cntrl C, Cntrl V" -:)

Cheers

Santosh

I came across few these interesting stats regarding blogs;(thanks to nirmaltv.com)


Blogging from came to the web in 1994 when Justin Hall created what is called the first blog ever- links.net which was a daily log of his life.
In 1999, Pyro labs launched Blogger (now owned by Google) as a free platform for blogging.
A Google search for blog yields 1460000000 results which shows the popularity of blogging.
There are around 400000 bloggers in India
It’s estimated that around $500 million is generated by top 50000 blogs.
Every hour 16000 blog posts are published and an average of 400000 posts a day.

The Future of User Generated Content

Of the 40 Million active Internet users in India, only 5% of them actually maintain a blog... of which only 1% of them have 'original' content (a quick math, it works to 20,000 people)

Quite sad...:(


An ideal case would be me... I try and update my blog regularly... but most of the time, it would be "copy & paste" job.. I find an interesting content on some site, and then copy it to my blog. Only once in a while there would a creative streak in me (like now:)), and i get going and type a 700 odd word item - which i can term as 'original'

Some online industry leaders were mentioning in the ongoing FICCI Frames convention about User Generated Content being the future of the online media... i am sceptical...

What do you mean by user generated content?... If i embed an YouTube video, onto my blog, will it be termed as UGC??
What if I take an article from some publisher portal and put in my blog, will it be considered an UGC?

In the Web2.0 scenario, we are most comfortable in just writing a 2 sentence 'scrap' or 'poke'..and this by no way can be termed as content... (usually, this is a friendly banter, or plain hello, hai messages)...

I strongly believe that the 'original content generators' would be by and far few. Only difference would be the exponential web pages where the same content would be displayed.... and with the RSS feeds, the work becomes more simpler:)

Like every society, as time goes by, things become more organised and controlled. So also would be the case of the Internet Society. As more control(through advances in technology) happens, then the outflow of content gets restricted, that is when most of the UGC becomes scarce and that is when it endangers the very survival of the many websites and blogs.


Until then, "cntrl C, Cntrl V" -:)

Cheers

Santosh

I came across few these interesting stats regarding blogs;(thanks to nirmaltv.com)


Blogging from came to the web in 1994 when Justin Hall created what is called the first blog ever- links.net which was a daily log of his life.
In 1999, Pyro labs launched Blogger (now owned by Google) as a free platform for blogging.
A Google search for blog yields 1460000000 results which shows the popularity of blogging.
There are around 400000 bloggers in India
It’s estimated that around $500 million is generated by top 50000 blogs.
Every hour 16000 blog posts are published and an average of 400000 posts a day.

The Future of User Generated Content

Of the 40 Million active Internet users in India, only 5% of them actually maintain a blog... of which only 1% of them have 'original' content (a quick math, it works to 20,000 people)

Quite sad...:(


An ideal case would be me... I try and update my blog regularly... but most of the time, it would be "copy & paste" job.. I find an interesting content on some site, and then copy it to my blog. Only once in a while there would a creative streak in me (like now:)), and i get going and type a 700 odd word item - which i can term as 'original'

Some online industry leaders were mentioning in the ongoing FICCI Frames convention about User Generated Content being the future of the online media... i am sceptical...

What do you mean by user generated content?... If i embed an YouTube video, onto my blog, will it be termed as UGC??
What if I take an article from some publisher portal and put in my blog, will it be considered an UGC?

In the Web2.0 scenario, we are most comfortable in just writing a 2 sentence 'scrap' or 'poke'..and this by no way can be termed as content... (usually, this is a friendly banter, or plain hello, hai messages)...

I strongly believe that the 'original content generators' would be by and far few. Only difference would be the exponential web pages where the same content would be displayed.... and with the RSS feeds, the work becomes more simpler:)

Like every society, as time goes by, things become more organised and controlled. So also would be the case of the Internet Society. As more control(through advances in technology) happens, then the outflow of content gets restricted, that is when most of the UGC becomes scarce and that is when it endangers the very survival of the many websites and blogs.


Until then, "cntrl C, Cntrl V" -:)

Cheers

Santosh

I came across few these interesting stats regarding blogs;(thanks to nirmaltv.com)


Blogging from came to the web in 1994 when Justin Hall created what is called the first blog ever- links.net which was a daily log of his life.
In 1999, Pyro labs launched Blogger (now owned by Google) as a free platform for blogging.
A Google search for blog yields 1460000000 results which shows the popularity of blogging.
There are around 400000 bloggers in India
It’s estimated that around $500 million is generated by top 50000 blogs.
Every hour 16000 blog posts are published and an average of 400000 posts a day.

Minggu, 24 Februari 2008

BuyOriginalMS.com

Microsoft India has launched BuyOriginalMS.com, an e-commerce platform that would enable software resellers, website publishers and bloggers to sell original Microsoft products including Windows, Office, Server, Xbox, games, and gaming accessories online.

The e-commerce platform has been launched in partnership with Smile Interactive Technologies Group (Quasar Media), the e-commerce platform provider and Redington India, the distribution partner for Microsoft products.

Brian Campbell, director, original software initiative, Microsoft India, has said, “At Microsoft, we continually strive towards providing our customers with increased channels to access original software. This portal is a remarkable outcome of this initiative and will help increase the ubiquity of original Microsoft software in the online world.”

Harish Bahl, CEO, Smile Interactive Technologies Group, has said, “E-commerce is a fast growing trend in India and we are excited about this partnership with Microsoft to provide customers with greater access to original software through an extensible and easy-to-use platform.”

It is about time that Microsoft, one of the biggest player in the digital space, had an e-commerce enabled store for its product..

We will need to wait and watch how many of the users actually go online and buy, considering the fact that software piracy is so prevalent in India

Santosh

BuyOriginalMS.com

Microsoft India has launched BuyOriginalMS.com, an e-commerce platform that would enable software resellers, website publishers and bloggers to sell original Microsoft products including Windows, Office, Server, Xbox, games, and gaming accessories online.

The e-commerce platform has been launched in partnership with Smile Interactive Technologies Group (Quasar Media), the e-commerce platform provider and Redington India, the distribution partner for Microsoft products.

Brian Campbell, director, original software initiative, Microsoft India, has said, “At Microsoft, we continually strive towards providing our customers with increased channels to access original software. This portal is a remarkable outcome of this initiative and will help increase the ubiquity of original Microsoft software in the online world.”

Harish Bahl, CEO, Smile Interactive Technologies Group, has said, “E-commerce is a fast growing trend in India and we are excited about this partnership with Microsoft to provide customers with greater access to original software through an extensible and easy-to-use platform.”

It is about time that Microsoft, one of the biggest player in the digital space, had an e-commerce enabled store for its product..

We will need to wait and watch how many of the users actually go online and buy, considering the fact that software piracy is so prevalent in India

Santosh

BuyOriginalMS.com

Microsoft India has launched BuyOriginalMS.com, an e-commerce platform that would enable software resellers, website publishers and bloggers to sell original Microsoft products including Windows, Office, Server, Xbox, games, and gaming accessories online.

The e-commerce platform has been launched in partnership with Smile Interactive Technologies Group (Quasar Media), the e-commerce platform provider and Redington India, the distribution partner for Microsoft products.

Brian Campbell, director, original software initiative, Microsoft India, has said, “At Microsoft, we continually strive towards providing our customers with increased channels to access original software. This portal is a remarkable outcome of this initiative and will help increase the ubiquity of original Microsoft software in the online world.”

Harish Bahl, CEO, Smile Interactive Technologies Group, has said, “E-commerce is a fast growing trend in India and we are excited about this partnership with Microsoft to provide customers with greater access to original software through an extensible and easy-to-use platform.”

It is about time that Microsoft, one of the biggest player in the digital space, had an e-commerce enabled store for its product..

We will need to wait and watch how many of the users actually go online and buy, considering the fact that software piracy is so prevalent in India

Santosh