It was a hard decision.
I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.
The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.
I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.
Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.
How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)
Well, it was a hard decision. But it was a wise one.
Cheers
Santosh
Selasa, 08 Mei 2007
On Leaving
It was a hard decision.
I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.
The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.
I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.
Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.
How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)
Well, it was a hard decision. But it was a wise one.
Cheers
Santosh
I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.
The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.
I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.
Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.
How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)
Well, it was a hard decision. But it was a wise one.
Cheers
Santosh
On Leaving
It was a hard decision.
I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.
The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.
I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.
Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.
How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)
Well, it was a hard decision. But it was a wise one.
Cheers
Santosh
I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.
The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.
I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.
Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.
How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)
Well, it was a hard decision. But it was a wise one.
Cheers
Santosh
The Manusmriti and credit card usage
Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.
Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...
Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...
Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.
Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.
This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...
Happy Shopping!
The Manusmriti and credit card usage
Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.
Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...
Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...
Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.
Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.
This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...
Happy Shopping!
The Manusmriti and credit card usage
Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.
Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...
Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...
Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.
Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.
This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...
Happy Shopping!
Senin, 26 Februari 2007
How Google has helped build brand advertising online
Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
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