Hi..
It has been a while since I increased the bytes in my blog. I shall blame it on something called writer’s block. Well, this time around the block has been too big, way too big. I have been working on breaking this block, but did not find enough gelatin sticks.
Every writer, worth his salt, goes through this period of block… the key to overcome this is to hit the keyboard hard. Usually, most of us tend to use the ‘Backspace’ or the ‘Delete’ keys a lot, during this phase.
Well, the other day someone asked me, how to make a kickass online campaign. It made me wonder, on what would be the ingredients to make a great online campaign.
CAMA. That is the solution. Creative + Account + Media + Analysis
Creative:
Let us be frank, everyone talks about a great creative. Especially when you are online, it is a great creative that will entice you towards what you need to communicate. Unlike the creatives of other media, on the online space, the creative can be interactive. You could have your creative placed on someone free email inbox, calling out the person by name – yeah, it would be a kickass of a creative. And of course, a great creative will win you awards
Account:
In the evolution of any ad campaign online or offline, it is the Account/ client serving team that acts as a mid wife. The success of the birth of any campaign, would depend upon them. Accept the fact, all you advertising guys, that the prime obstacle, is selling the concept to the client, and THEN to the consumers
Media:
The abundance of websites, makes it very hard job for any media planner to make the optimum use of the ad budgets he needs to spend online. From the ubiquitous Google networks to niche sites, to blogs to networking sites, the choices are many. Where we reach them, when we reach them, and how we reach them are all the more important to make an effective campaign. The great creative your client had approved, shall go like the ship in the dark if it is not placed properly.
Analysis:
Online campaigns are more evolved that other media. The ads can be tracked, and monitored on realtime basis. The creative units can be shuffled across and frequency capped to give the client the best ROI.
Each of the CAMA bit is a topic onto itself. There are ways and means that these can be achieved.
While I look out for means and ways to break my writer’s block, you all have a great time
Cheers
Selasa, 24 Oktober 2006
Its all about CAMA
Hi..
It has been a while since I increased the bytes in my blog. I shall blame it on something called writer’s block. Well, this time around the block has been too big, way too big. I have been working on breaking this block, but did not find enough gelatin sticks.
Every writer, worth his salt, goes through this period of block… the key to overcome this is to hit the keyboard hard. Usually, most of us tend to use the ‘Backspace’ or the ‘Delete’ keys a lot, during this phase.
Well, the other day someone asked me, how to make a kickass online campaign. It made me wonder, on what would be the ingredients to make a great online campaign.
CAMA. That is the solution. Creative + Account + Media + Analysis
Creative:
Let us be frank, everyone talks about a great creative. Especially when you are online, it is a great creative that will entice you towards what you need to communicate. Unlike the creatives of other media, on the online space, the creative can be interactive. You could have your creative placed on someone free email inbox, calling out the person by name – yeah, it would be a kickass of a creative. And of course, a great creative will win you awards
Account:
In the evolution of any ad campaign online or offline, it is the Account/ client serving team that acts as a mid wife. The success of the birth of any campaign, would depend upon them. Accept the fact, all you advertising guys, that the prime obstacle, is selling the concept to the client, and THEN to the consumers
Media:
The abundance of websites, makes it very hard job for any media planner to make the optimum use of the ad budgets he needs to spend online. From the ubiquitous Google networks to niche sites, to blogs to networking sites, the choices are many. Where we reach them, when we reach them, and how we reach them are all the more important to make an effective campaign. The great creative your client had approved, shall go like the ship in the dark if it is not placed properly.
Analysis:
Online campaigns are more evolved that other media. The ads can be tracked, and monitored on realtime basis. The creative units can be shuffled across and frequency capped to give the client the best ROI.
Each of the CAMA bit is a topic onto itself. There are ways and means that these can be achieved.
While I look out for means and ways to break my writer’s block, you all have a great time
Cheers
It has been a while since I increased the bytes in my blog. I shall blame it on something called writer’s block. Well, this time around the block has been too big, way too big. I have been working on breaking this block, but did not find enough gelatin sticks.
Every writer, worth his salt, goes through this period of block… the key to overcome this is to hit the keyboard hard. Usually, most of us tend to use the ‘Backspace’ or the ‘Delete’ keys a lot, during this phase.
Well, the other day someone asked me, how to make a kickass online campaign. It made me wonder, on what would be the ingredients to make a great online campaign.
CAMA. That is the solution. Creative + Account + Media + Analysis
Creative:
Let us be frank, everyone talks about a great creative. Especially when you are online, it is a great creative that will entice you towards what you need to communicate. Unlike the creatives of other media, on the online space, the creative can be interactive. You could have your creative placed on someone free email inbox, calling out the person by name – yeah, it would be a kickass of a creative. And of course, a great creative will win you awards
Account:
In the evolution of any ad campaign online or offline, it is the Account/ client serving team that acts as a mid wife. The success of the birth of any campaign, would depend upon them. Accept the fact, all you advertising guys, that the prime obstacle, is selling the concept to the client, and THEN to the consumers
Media:
The abundance of websites, makes it very hard job for any media planner to make the optimum use of the ad budgets he needs to spend online. From the ubiquitous Google networks to niche sites, to blogs to networking sites, the choices are many. Where we reach them, when we reach them, and how we reach them are all the more important to make an effective campaign. The great creative your client had approved, shall go like the ship in the dark if it is not placed properly.
Analysis:
Online campaigns are more evolved that other media. The ads can be tracked, and monitored on realtime basis. The creative units can be shuffled across and frequency capped to give the client the best ROI.
Each of the CAMA bit is a topic onto itself. There are ways and means that these can be achieved.
While I look out for means and ways to break my writer’s block, you all have a great time
Cheers
Its all about CAMA
Hi..
It has been a while since I increased the bytes in my blog. I shall blame it on something called writer’s block. Well, this time around the block has been too big, way too big. I have been working on breaking this block, but did not find enough gelatin sticks.
Every writer, worth his salt, goes through this period of block… the key to overcome this is to hit the keyboard hard. Usually, most of us tend to use the ‘Backspace’ or the ‘Delete’ keys a lot, during this phase.
Well, the other day someone asked me, how to make a kickass online campaign. It made me wonder, on what would be the ingredients to make a great online campaign.
CAMA. That is the solution. Creative + Account + Media + Analysis
Creative:
Let us be frank, everyone talks about a great creative. Especially when you are online, it is a great creative that will entice you towards what you need to communicate. Unlike the creatives of other media, on the online space, the creative can be interactive. You could have your creative placed on someone free email inbox, calling out the person by name – yeah, it would be a kickass of a creative. And of course, a great creative will win you awards
Account:
In the evolution of any ad campaign online or offline, it is the Account/ client serving team that acts as a mid wife. The success of the birth of any campaign, would depend upon them. Accept the fact, all you advertising guys, that the prime obstacle, is selling the concept to the client, and THEN to the consumers
Media:
The abundance of websites, makes it very hard job for any media planner to make the optimum use of the ad budgets he needs to spend online. From the ubiquitous Google networks to niche sites, to blogs to networking sites, the choices are many. Where we reach them, when we reach them, and how we reach them are all the more important to make an effective campaign. The great creative your client had approved, shall go like the ship in the dark if it is not placed properly.
Analysis:
Online campaigns are more evolved that other media. The ads can be tracked, and monitored on realtime basis. The creative units can be shuffled across and frequency capped to give the client the best ROI.
Each of the CAMA bit is a topic onto itself. There are ways and means that these can be achieved.
While I look out for means and ways to break my writer’s block, you all have a great time
Cheers
It has been a while since I increased the bytes in my blog. I shall blame it on something called writer’s block. Well, this time around the block has been too big, way too big. I have been working on breaking this block, but did not find enough gelatin sticks.
Every writer, worth his salt, goes through this period of block… the key to overcome this is to hit the keyboard hard. Usually, most of us tend to use the ‘Backspace’ or the ‘Delete’ keys a lot, during this phase.
Well, the other day someone asked me, how to make a kickass online campaign. It made me wonder, on what would be the ingredients to make a great online campaign.
CAMA. That is the solution. Creative + Account + Media + Analysis
Creative:
Let us be frank, everyone talks about a great creative. Especially when you are online, it is a great creative that will entice you towards what you need to communicate. Unlike the creatives of other media, on the online space, the creative can be interactive. You could have your creative placed on someone free email inbox, calling out the person by name – yeah, it would be a kickass of a creative. And of course, a great creative will win you awards
Account:
In the evolution of any ad campaign online or offline, it is the Account/ client serving team that acts as a mid wife. The success of the birth of any campaign, would depend upon them. Accept the fact, all you advertising guys, that the prime obstacle, is selling the concept to the client, and THEN to the consumers
Media:
The abundance of websites, makes it very hard job for any media planner to make the optimum use of the ad budgets he needs to spend online. From the ubiquitous Google networks to niche sites, to blogs to networking sites, the choices are many. Where we reach them, when we reach them, and how we reach them are all the more important to make an effective campaign. The great creative your client had approved, shall go like the ship in the dark if it is not placed properly.
Analysis:
Online campaigns are more evolved that other media. The ads can be tracked, and monitored on realtime basis. The creative units can be shuffled across and frequency capped to give the client the best ROI.
Each of the CAMA bit is a topic onto itself. There are ways and means that these can be achieved.
While I look out for means and ways to break my writer’s block, you all have a great time
Cheers
Senin, 31 Juli 2006
Internet Spends to Increaase
Global: Agencies; Advertisers/Brands; The Media
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
Internet Spends to Increaase
Global: Agencies; Advertisers/Brands; The Media
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
Internet Spends to Increaase
Global: Agencies; Advertisers/Brands; The Media
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.
Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."
The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.
Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.
Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.
A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.
However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004
News Item appeared in WARC website
Jumat, 10 Februari 2006
Some interesting facts about Bangalore
A few days back, I read some interesting facts about Bangalore... though not sure how much of it is correct... but it is an interesting read neverthless :)
DID YOU KNOW....................
• Bangalore has the impeccable record of highest growth in 20 years.
• Bangalore has highest number of Pubs in Asia.
• Bangalore has highest number of cigarette smokers in India.
• Bangalore has the highest number of software companies in India 212, followed by Hyderabad -108, Pune - 97. Hence called the Silicon Valley of India.
• Bangalore has 21 engineering colleges, which is highest in the world in any given city. Bangalore University has 57 Engineering Colleges affiliated to it, which is highest in the world.
• Bangalore is the only city in the world to have commercial and defence airport operating from the same strip.
• Bangalore has highest number of Public sectors and Government organizations in India.
• Bangalore university has highest number of students going Abroad for higher studies taking the first place from IIT-Kanpur.
• Bangalore has only 41% of local population(i.e.Kannadigas). Hence a true cosmopolitan with around 21% Tamilians,15% Telugites, 11% Keralites, 6% Europeans, 6% a mixture of all races.
• Bangalore police has the reputation of being the second best in India after New Delhi Police.
• Bangalore has the highest density of traffic in India.
• Bangalore has the highest number of 2-wheelers in the world.
• Bangalore is considered the Fashion Capital of East comparable to Paris.
• Bangalore is rated the cleanest city in India.
• Bangalore has produced the maximum International Sports persons in India for all sports ahead of even Mumbai & Delhi.
• Bangalore has produced the maximum number of scientists considered for Nobel Prize nominations.
• Bangalore has produced the highest number of professionals in USA almost 60% of the Indian population abroad is from Bangalore (except Gulf).
cheers!!
DID YOU KNOW....................
• Bangalore has the impeccable record of highest growth in 20 years.
• Bangalore has highest number of Pubs in Asia.
• Bangalore has highest number of cigarette smokers in India.
• Bangalore has the highest number of software companies in India 212, followed by Hyderabad -108, Pune - 97. Hence called the Silicon Valley of India.
• Bangalore has 21 engineering colleges, which is highest in the world in any given city. Bangalore University has 57 Engineering Colleges affiliated to it, which is highest in the world.
• Bangalore is the only city in the world to have commercial and defence airport operating from the same strip.
• Bangalore has highest number of Public sectors and Government organizations in India.
• Bangalore university has highest number of students going Abroad for higher studies taking the first place from IIT-Kanpur.
• Bangalore has only 41% of local population(i.e.Kannadigas). Hence a true cosmopolitan with around 21% Tamilians,15% Telugites, 11% Keralites, 6% Europeans, 6% a mixture of all races.
• Bangalore police has the reputation of being the second best in India after New Delhi Police.
• Bangalore has the highest density of traffic in India.
• Bangalore has the highest number of 2-wheelers in the world.
• Bangalore is considered the Fashion Capital of East comparable to Paris.
• Bangalore is rated the cleanest city in India.
• Bangalore has produced the maximum International Sports persons in India for all sports ahead of even Mumbai & Delhi.
• Bangalore has produced the maximum number of scientists considered for Nobel Prize nominations.
• Bangalore has produced the highest number of professionals in USA almost 60% of the Indian population abroad is from Bangalore (except Gulf).
cheers!!
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