Gadget Tips 2012

Senin, 31 Juli 2006

Internet Spends to Increaase

Global: Agencies; Advertisers/Brands; The Media
US Online Adspend Will Overtake Newspapers by 2008
Carat International's latest Global Market Update predicts that online adspend in the USA will overtake the newspaper sector by next year.

Comments Robert Lerwill, ceo of Carat parent Aegis Group: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'."

The rise and rise of the once derided advertising medium continues apace. In the UK, it overtook outdoor advertising in 2005 and will outpace magazines this year. In ultra-tech-savvy nations such as Sweden and South Korea, online is set to become the third largest ad medium after TV and newspapers this year.

Among traditional media, Carat reports that TV still rules the roost, especially in the USA where TV spend is heading for 4.3% growth this year, boosted by cable markets, Hispanic channels and the dollar rush injected by this fall's Congressional elections.

Slower adspend growth in Japan has tempered Carat's previous upbeat forecast for Asia-Pacific, although the agency predicts that Nippon's overall economy remains on course for a good 2006. The rest of the region continues to perform well and is expected to receive a further boost at the year-end by the 2006 Asian Games.

A faltering UK market failed to obtain any discernible benefit from the soccer World Cup - likely due to the nation's early exit from the tournament - and European forecasts were revised down accordingly. Italy's economy also remains fragile.

However, Lerwill remains bullish: "2006 is shaping up to be a pretty solid year in the majority of markets around the world and global advertising expenditure is expected to grow by 5.7% worldwide."
Data sourced from mandmeurope.com; additional content by WARC staff
Related News Stories
Murdoch Warns of Internet Threat to Newspaper Ad Dollars - 15 April 2005
Carat Clients Not Poached by French Start-Up, Court Rules - 12 January 2005
Online Adspend Soars by 43%, Set to Continue - 22 September 2004

News Item appeared in WARC website

Internet Spends to Increaase

Jumat, 10 Februari 2006

Some interesting facts about Bangalore

A few days back, I read some interesting facts about Bangalore... though not sure how much of it is correct... but it is an interesting read neverthless :)

DID YOU KNOW....................

• Bangalore has the impeccable record of highest growth in 20 years.
• Bangalore has highest number of Pubs in Asia.
• Bangalore has highest number of cigarette smokers in India.
• Bangalore has the highest number of software companies in India 212, followed by Hyderabad -108, Pune - 97. Hence called the Silicon Valley of India.
• Bangalore has 21 engineering colleges, which is highest in the world in any given city. Bangalore University has 57 Engineering Colleges affiliated to it, which is highest in the world.
• Bangalore is the only city in the world to have commercial and defence airport operating from the same strip.
• Bangalore has highest number of Public sectors and Government organizations in India.
• Bangalore university has highest number of students going Abroad for higher studies taking the first place from IIT-Kanpur.
• Bangalore has only 41% of local population(i.e.Kannadigas). Hence a true cosmopolitan with around 21% Tamilians,15% Telugites, 11% Keralites, 6% Europeans, 6% a mixture of all races.
• Bangalore police has the reputation of being the second best in India after New Delhi Police.
• Bangalore has the highest density of traffic in India.
• Bangalore has the highest number of 2-wheelers in the world.
• Bangalore is considered the Fashion Capital of East comparable to Paris.
• Bangalore is rated the cleanest city in India.
• Bangalore has produced the maximum International Sports persons in India for all sports ahead of even Mumbai & Delhi.
• Bangalore has produced the maximum number of scientists considered for Nobel Prize nominations.
• Bangalore has produced the highest number of professionals in USA almost 60% of the Indian population abroad is from Bangalore (except Gulf).

cheers!!

Some interesting facts about Bangalore

Kamis, 20 Oktober 2005

10 Reasons Marketing Strategy should include the Internet

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should.

1. The Go-To Place for Information
Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leading destination sites for most Internet users. Marketers must recognize that the Internet is where customers are heading and, if the marketer wants to stay visible and viable, they must follow.

2. What Customers Expect
The Internet is not only becoming the resource of choice for finding information, in the next few years it is also likely to be the expected location where customers can learn about products and make purchases. This is especially the case for customers below the age of 25. In many countries, nearly all children and young adults have been raised knowing how to use the Internet. Once members of this group dominate home and business purchases they will clearly expect companies to have a strong Internet presence.

3. Captures a Wide Range of Customer Information
As a data collection tool the Internet is unmatched when it comes to providing information on customer activity. Each time a visitor accesses a website they leave an information trail that includes how they got to the site, how they navigated through the site, what they clicked on, what was purchased, and loads of other information. When matched to a method for customer identification, such as login information, the marketer has the ability to track a customer’s activity over repeated visits to the site. Knowing a customer’s behavior and preferences opens up tremendous opportunities to cater to customer’s needs and, if done correctly, the customer will respond with a long-lasting loyalty.

4. Extreme Target Marketing
The most efficient way for marketers to spend money is to direct spending to those who are most likely to be interested in what the marketer is offering. Unfortunately, efforts to target only customers who have the highest probably of buying has not been easy. For instance, consider how much money is wasted on television advertisements to people who probably will not buy. Yet the Internet’s unrivaled ability to identify and track customers has greatly improved marketer’s ability to target customers who exhibit the highest potential for purchasing products.

5. Stimulate Impulse Purchases
Whether customers like it or not, the Internet is proving to be the ultimate venue for inducing impulse purchases. Much of this can be attributed to marketers taking advantage of improvements in technologies that: 1) allow a website to offer product suggestions based on customer’s online buying behavior, and 2) streamline the online purchasing process. But online impulse purchasing also takes advantage of the “purchase now, pay later” attitude common in an overspending credit card society. How this plays out over time as many customers become overwhelmed with debt will need to be watched and could impact online marketer’s activities.

6. Customized Product and Service Offerings
Companies know they can develop loyal customers when product and service offerings are designed to satisfy individual needs. This has led many online marketers to implement a mass customization strategy offering customers online options for configuring products or services. The interactive nature of the Internet makes “build-your-own” a relatively easy to implement purchasing option. An empowered customer base that feels a company will deliver exactly what they want is primed to remain loyal for long period of time.

7. Takes Prospects Right to the Sale
No other form of communication comes close to turning exposure to promotion into immediate customer action as the Internet, which allows customers to make purchases immediately after experiencing a promotion. Prior to the Internet, the most productive call-to-action was through television informercials that encourage viewers to call toll-free phone numbers. However, moving customers from a non-active state (i.e., watching television) to an active state (i.e., picking up the phone to call the number) is not nearly as effective as getting people to click on an Internet ad while they are actively using the Internet.

8. Conveys Perception of Being a Full-Service Provider
For distributors and retailers the Internet makes it easy to be a comprehensive supplier. Unlike brick-and-mortar suppliers who are often judged by the inventory that is actually on hand or services provided at a store, e-commerce sites can give the illusion of having depth and breadth of inventory and service offerings. This can be accomplished by placing product and service information on the company’s website but behind the scenes having certain orders fulfilled by outside suppliers via shipping and service agreements. With such arrangements customers may feel they are dealing with providers that offer full-service when in reality a certain percentage of the products and service are obtained from other sources.

9. Lower Overhead, Lower Costs, Better Service
Internet technologies are replacing more expensive methods for delivering products and services, and for handling customer information needs. Cost savings can certainly be seen with products and services deliverable in digital form (e.g., music, publications, graphic design, etc.) where production and shipping expenses are essentially removed from the cost equation. Cost savings may also be seen in other marketing areas including customer service where the volume of customer phone calls may be reduced as companies provide online access to product information through such services as Knowledge Bases and answers to Frequently Asked Questions. Field salespeople may also see benefits by encouraging prospects to obtain product information online prior to a face-to-face meeting. This may help reduce the time devoted to explaining basic company and product information and leave more time for understanding and offering solutions to customer’s problems. As these examples suggest, the Internet may lower administrative and operational costs while offering greater value to customers.

10. Create Worldwide Presence
The Internet is a communication and distribution channel that offers global accessibility to a company’s product and service offerings. Through a website a local marketer can quickly become a global marketer and, by doing so, expand their potential target market to many times it current size. Unlike the days before e-commerce when marketing internationally was a time-consuming and expensive undertaking, the uploading of files to establish a website is all that is needed to create a worldwide presence. While establishing a website does not guarantee international sales (there is a lot more marketing work needed for the site to be viable internationally), the Internet provides a gigantic leap into global business compared to pre-Internet days.

The above article appreared in www.knowthis.com