Every one dreams of a perfect job. An Utopian dream - where you have a happy job, a great company, good pay, great colleagues, no ‘Work’ and to top it all, a sexy Secretary. Well, I had such a dream. Yeah, that is right – I HAD.
After graduating in Business Administration from a non-discrepant University, where I had spent most of my waking hours in cafeteria and sleeping hours in the library, I passed out with the Utopian dream in my eyes. After the academic introduction to Management and all its glory, I was seeking my place in the Management world.
The rude shocker came soon, no job interviews for 2 months, none wanted a non-discrepant university grad as a Management trainee, it was the abode for the selected few – children of Bigger Gods – the big B-schools. I learnt my first lesson of Management in the real world – Compromise.
Since plan A failed to take off… it was time for plan B – get into the industry as a frontline executive and soon you can prove your worth and rise in the ranks and make it to the selected circle. I narrowed down to Media as my preferred industry. Well, I will attribute media as my career choice to friends I had during my college days… they were working as Journos and Sub-editors, and in their company, I used to get free booze and entry into the happening do’s in the town.. (free passes for Cricket match, Product launches, etc) yeah.. This is the industry I love to work.
Thanks to my network of senior friends I got into Circulation department… There I learnt that all I read in management books were meant to be for that – Read. Few months of early sunrise and late coffees I soon became confused and delirious. My job was simple… ring the bell, greet the person, and sell my newspaper. My time started around 6 AM with a visit to the newsagent (a distributor – in FMCG parlance) and then a visit to some of the residences in his area… to sell the newspaper. Well, talk about a job where you had time to enjoy the sunrise and smell the roses J
All said and done, life in circulation was an unhappy one. It was more of ‘push’ the product than ‘pull’ that used to work. The Newsagents were soon sitting on a pile of ‘unsolds’ that filled up rooms… the print order went up, the unsolds too… the management was unhappy that the sale increase was not good, the newsagents were unhappy that they had a lot of unsolds that will be billed and they will lose their revenue, the customers were unhappy that they were being disturbed in the mornings, and the I was unhappy because I still haven’t got a clue how to become a management trainee, in a corporate house.
After 18 long months in circulation, from delirious I was closer to become a lunatic. Time to move on… I decided that Management trainee was not for me… I found solace in the age old management saying
“If you don’t succeed the first time, try, and try again. Then give up. There is no use being a damn fool about it.”
Jumat, 22 April 2005
Management-ALLY :2
Every one dreams of a perfect job. An Utopian dream - where you have a happy job, a great company, good pay, great colleagues, no ‘Work’ and to top it all, a sexy Secretary. Well, I had such a dream. Yeah, that is right – I HAD.
After graduating in Business Administration from a non-discrepant University, where I had spent most of my waking hours in cafeteria and sleeping hours in the library, I passed out with the Utopian dream in my eyes. After the academic introduction to Management and all its glory, I was seeking my place in the Management world.
The rude shocker came soon, no job interviews for 2 months, none wanted a non-discrepant university grad as a Management trainee, it was the abode for the selected few – children of Bigger Gods – the big B-schools. I learnt my first lesson of Management in the real world – Compromise.
Since plan A failed to take off… it was time for plan B – get into the industry as a frontline executive and soon you can prove your worth and rise in the ranks and make it to the selected circle. I narrowed down to Media as my preferred industry. Well, I will attribute media as my career choice to friends I had during my college days… they were working as Journos and Sub-editors, and in their company, I used to get free booze and entry into the happening do’s in the town.. (free passes for Cricket match, Product launches, etc) yeah.. This is the industry I love to work.
Thanks to my network of senior friends I got into Circulation department… There I learnt that all I read in management books were meant to be for that – Read. Few months of early sunrise and late coffees I soon became confused and delirious. My job was simple… ring the bell, greet the person, and sell my newspaper. My time started around 6 AM with a visit to the newsagent (a distributor – in FMCG parlance) and then a visit to some of the residences in his area… to sell the newspaper. Well, talk about a job where you had time to enjoy the sunrise and smell the roses J
All said and done, life in circulation was an unhappy one. It was more of ‘push’ the product than ‘pull’ that used to work. The Newsagents were soon sitting on a pile of ‘unsolds’ that filled up rooms… the print order went up, the unsolds too… the management was unhappy that the sale increase was not good, the newsagents were unhappy that they had a lot of unsolds that will be billed and they will lose their revenue, the customers were unhappy that they were being disturbed in the mornings, and the I was unhappy because I still haven’t got a clue how to become a management trainee, in a corporate house.
After 18 long months in circulation, from delirious I was closer to become a lunatic. Time to move on… I decided that Management trainee was not for me… I found solace in the age old management saying
“If you don’t succeed the first time, try, and try again. Then give up. There is no use being a damn fool about it.”
After graduating in Business Administration from a non-discrepant University, where I had spent most of my waking hours in cafeteria and sleeping hours in the library, I passed out with the Utopian dream in my eyes. After the academic introduction to Management and all its glory, I was seeking my place in the Management world.
The rude shocker came soon, no job interviews for 2 months, none wanted a non-discrepant university grad as a Management trainee, it was the abode for the selected few – children of Bigger Gods – the big B-schools. I learnt my first lesson of Management in the real world – Compromise.
Since plan A failed to take off… it was time for plan B – get into the industry as a frontline executive and soon you can prove your worth and rise in the ranks and make it to the selected circle. I narrowed down to Media as my preferred industry. Well, I will attribute media as my career choice to friends I had during my college days… they were working as Journos and Sub-editors, and in their company, I used to get free booze and entry into the happening do’s in the town.. (free passes for Cricket match, Product launches, etc) yeah.. This is the industry I love to work.
Thanks to my network of senior friends I got into Circulation department… There I learnt that all I read in management books were meant to be for that – Read. Few months of early sunrise and late coffees I soon became confused and delirious. My job was simple… ring the bell, greet the person, and sell my newspaper. My time started around 6 AM with a visit to the newsagent (a distributor – in FMCG parlance) and then a visit to some of the residences in his area… to sell the newspaper. Well, talk about a job where you had time to enjoy the sunrise and smell the roses J
All said and done, life in circulation was an unhappy one. It was more of ‘push’ the product than ‘pull’ that used to work. The Newsagents were soon sitting on a pile of ‘unsolds’ that filled up rooms… the print order went up, the unsolds too… the management was unhappy that the sale increase was not good, the newsagents were unhappy that they had a lot of unsolds that will be billed and they will lose their revenue, the customers were unhappy that they were being disturbed in the mornings, and the I was unhappy because I still haven’t got a clue how to become a management trainee, in a corporate house.
After 18 long months in circulation, from delirious I was closer to become a lunatic. Time to move on… I decided that Management trainee was not for me… I found solace in the age old management saying
“If you don’t succeed the first time, try, and try again. Then give up. There is no use being a damn fool about it.”
Management-ALLY :2
Every one dreams of a perfect job. An Utopian dream - where you have a happy job, a great company, good pay, great colleagues, no ‘Work’ and to top it all, a sexy Secretary. Well, I had such a dream. Yeah, that is right – I HAD.
After graduating in Business Administration from a non-discrepant University, where I had spent most of my waking hours in cafeteria and sleeping hours in the library, I passed out with the Utopian dream in my eyes. After the academic introduction to Management and all its glory, I was seeking my place in the Management world.
The rude shocker came soon, no job interviews for 2 months, none wanted a non-discrepant university grad as a Management trainee, it was the abode for the selected few – children of Bigger Gods – the big B-schools. I learnt my first lesson of Management in the real world – Compromise.
Since plan A failed to take off… it was time for plan B – get into the industry as a frontline executive and soon you can prove your worth and rise in the ranks and make it to the selected circle. I narrowed down to Media as my preferred industry. Well, I will attribute media as my career choice to friends I had during my college days… they were working as Journos and Sub-editors, and in their company, I used to get free booze and entry into the happening do’s in the town.. (free passes for Cricket match, Product launches, etc) yeah.. This is the industry I love to work.
Thanks to my network of senior friends I got into Circulation department… There I learnt that all I read in management books were meant to be for that – Read. Few months of early sunrise and late coffees I soon became confused and delirious. My job was simple… ring the bell, greet the person, and sell my newspaper. My time started around 6 AM with a visit to the newsagent (a distributor – in FMCG parlance) and then a visit to some of the residences in his area… to sell the newspaper. Well, talk about a job where you had time to enjoy the sunrise and smell the roses J
All said and done, life in circulation was an unhappy one. It was more of ‘push’ the product than ‘pull’ that used to work. The Newsagents were soon sitting on a pile of ‘unsolds’ that filled up rooms… the print order went up, the unsolds too… the management was unhappy that the sale increase was not good, the newsagents were unhappy that they had a lot of unsolds that will be billed and they will lose their revenue, the customers were unhappy that they were being disturbed in the mornings, and the I was unhappy because I still haven’t got a clue how to become a management trainee, in a corporate house.
After 18 long months in circulation, from delirious I was closer to become a lunatic. Time to move on… I decided that Management trainee was not for me… I found solace in the age old management saying
“If you don’t succeed the first time, try, and try again. Then give up. There is no use being a damn fool about it.”
After graduating in Business Administration from a non-discrepant University, where I had spent most of my waking hours in cafeteria and sleeping hours in the library, I passed out with the Utopian dream in my eyes. After the academic introduction to Management and all its glory, I was seeking my place in the Management world.
The rude shocker came soon, no job interviews for 2 months, none wanted a non-discrepant university grad as a Management trainee, it was the abode for the selected few – children of Bigger Gods – the big B-schools. I learnt my first lesson of Management in the real world – Compromise.
Since plan A failed to take off… it was time for plan B – get into the industry as a frontline executive and soon you can prove your worth and rise in the ranks and make it to the selected circle. I narrowed down to Media as my preferred industry. Well, I will attribute media as my career choice to friends I had during my college days… they were working as Journos and Sub-editors, and in their company, I used to get free booze and entry into the happening do’s in the town.. (free passes for Cricket match, Product launches, etc) yeah.. This is the industry I love to work.
Thanks to my network of senior friends I got into Circulation department… There I learnt that all I read in management books were meant to be for that – Read. Few months of early sunrise and late coffees I soon became confused and delirious. My job was simple… ring the bell, greet the person, and sell my newspaper. My time started around 6 AM with a visit to the newsagent (a distributor – in FMCG parlance) and then a visit to some of the residences in his area… to sell the newspaper. Well, talk about a job where you had time to enjoy the sunrise and smell the roses J
All said and done, life in circulation was an unhappy one. It was more of ‘push’ the product than ‘pull’ that used to work. The Newsagents were soon sitting on a pile of ‘unsolds’ that filled up rooms… the print order went up, the unsolds too… the management was unhappy that the sale increase was not good, the newsagents were unhappy that they had a lot of unsolds that will be billed and they will lose their revenue, the customers were unhappy that they were being disturbed in the mornings, and the I was unhappy because I still haven’t got a clue how to become a management trainee, in a corporate house.
After 18 long months in circulation, from delirious I was closer to become a lunatic. Time to move on… I decided that Management trainee was not for me… I found solace in the age old management saying
“If you don’t succeed the first time, try, and try again. Then give up. There is no use being a damn fool about it.”
Selasa, 12 April 2005
ToonLand
Having read a few books on behaviour, (weel, honestly most of them were fictions).. I feel that a lot can done in Marketing... and which could be a long term process...
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
I am taking Disney channel as an example as they have recently launched their broadcast in India) in their everyday teaching
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
ToonLand
Having read a few books on behaviour, (weel, honestly most of them were fictions).. I feel that a lot can done in Marketing... and which could be a long term process...
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
I am taking Disney channel as an example as they have recently launched their broadcast in India) in their everyday teaching
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
ToonLand
Having read a few books on behaviour, (weel, honestly most of them were fictions).. I feel that a lot can done in Marketing... and which could be a long term process...
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
Here I want to share my thoughts - please remember any name, company, or person mentioned below is purely coincidental, and only used for literary purpose..
If I were to market a TV Channel targetted at kids... I would form
ToonLand
Pointers:-
1.Studies reveal that kids learn by the process of coreleation of
'images' and 'words'.. (eg:- SHowing 'Blue' and make them repeat
Blue....or Show a person and tell them "Uncle" etc..
2. A country like India with a majority of Single TV Households, the
competition is not just other 'kids' channels.. but also news channels, sports, and the channels relaying the never ending sagas of K-series..thanx to Ekta Kapoor :)
Touchbase through ToonLand:
ToonLand is the concept of offline touch/ interaction / learning point,
exclusively targetted at Kids. The concept is Disney can coventure into
the areas of pre-school teaching - Creche and Nursery... the Idea is
targetting the kids around the age of 5 years. The ToonLands will offer
worldclass level of education...no..edutainment... to these early
beginers..
The teaching would involve high degree of interaction and exposure of
Disney 'Characters' to the kids.. and at their impressionable age they
tend to make a high and a long term impact... The kids will soon be able
to identify and make a personal connection with the characters...
I had seen in Dubai.. the way the kids have related themselves to some
Tele-tubbies called - lala, pooh, dixie.. etc... and they are a big
hit.... in the BBC channel...
ToonLand will consist of the following:-
1. the regular/ statutory play and learning kits
2. usage of Characters related Disney (
I am taking Disney channel as an example as they have recently launched their broadcast in India) in their everyday teaching
3. World class quality in terms of education and services
4. Value added services like.. full time nurse on the rolls, Dr. on call, etc
5. transport for kids pick up and drop (the vehicle can be used of OOH
purposes)
The metros and other imp. cities can be catered to directly... and the
other centers can be developed on franchise basis...
What Disney India will achieve:-
- A strong image with the target audience (kids) who will soon act as
brand bearers for Disney..
- Pull strategy in the household for TV time to watch their fav.
characters on the TV
- A way to make the parents more aware of the channel etc (usually thru
the PTA meetings etc)
- High level of PR in the media... giving more exposure..
and yeah... last if not the least... Education is a bigtime profitable business
caio
santosh
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