"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
Minggu, 26 Desember 2004
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Sabtu, 18 Desember 2004
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Sabtu, 20 November 2004
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
— It is the ad message of the company/website,
— Allows visual display of the company name, logo and the product
— It is the click-through device
— it is a concise sales pitch that can trigger customer click-through
— It is the key for the affiliate tracking mechanism (if you run an affiliate
program)
What’s the point of banners if clicks are declining?
At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as we all know, affiliate programs use banners as the main advertising format. This implies that banners continue to work even at the reduced click-through rates and have probably stabilized at this level after the heightened interest in the initial years of the net.
If we draw parallels with the paper mailer based direct marketing industry, the lessons learnt in direct response marketing show that the expectations in terms of response rates should be realistic and as a percentage of total mailers sent out, the response is actually as low as 0.5%. It is therefore not surprising that click-throughs on banners which is the online equivalent of an initial response to the ad are also at similar levels.
The point to be borne in mind is that banners still make business sense especially due to their ability to create brand awareness and maintain brand visibility.
What do banners do for brands?
Banner ads continue to be the internet’s most widely used form of advertising and the use of ‘rich media’ in banners has improved impact and given a fillip to the usage of banners. For those who use traditional media forms like TV, Radio or Print ads, the use of Internet banners increases brand visibility and provides response capabilities through click-throughs.
To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under the right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.
For those who cannot afford mass media or consider their products too niche for traditional media, the Internet banners can help establish brand name recognition. For such advertisers who depend mainly on the Internet to create brand awareness, the key lies in placing their banners within website environments with focused and relevant content.
When customers view a company’s banner ads, whether they click through or not, it adds to the overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on the Internet has to be a sustained effort just like in the case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep the brand top-of-mind as well as renew interest with fresh copy/visuals.
The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in the game before all Internet marketers wake up to it, the forerunner advantage and the element of surprise will be yours and you can establish your brands quickly and effectively.
- C.S. Raman
About the Author
C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for many websites, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is.
Senin, 15 November 2004
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
S.U.R.V.I.V.A.L
The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...
For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.
Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jungle... and I can relate the same to the companies for surviving in the jungle of www.
The first and foremost thing of any business SURVIVAL
S - Size up the situation
U - Use all your sense (undue haste makes waste)
R - Remember where you are
V - Vanquish fear and panic
I - Improvise
V - Value Living
A - Act like the natives
L - Learn and live by the basics
S- Size up the situation:
Sun Tzu, in his masterpiece - "The Art of War", says - every battle is won or lost, before it is fought. Similarly, in the jungle, your security is the paramount concern. Before you start of on a jungle trip, there are some basic items that you need to carry. A chart/map of the region, compass, the route you propose to take, and some more basic survival kit. Same too with the business unit, you need to plan your strategy, prepare the roadmap, meet people who (in case you know anyone) traveled that trail before, etc.
Size up your surroundings - keep a track and know more about your competition - online and offline
Size up your physical condition - is your organization 'fit' to enter this jungle of www.
Size up your equipment - do you have enough resources to meet the challenges you would face on the net?
U - Use your sense
You would be DEAD - if you make a wrong move, or react quickly without thinking or planning. Don't move just for the sake of taking action. Consider all the aspects of the first "S" before you make a decision and a move. Also, when i mean by use your sense; it means also using the five basic sense qualities - see, and hear for any changes that is taking place, be in constant touch with the technological developments - there are improvements happening in IT. Taste the online reaction and act accordingly
Eye - for detail
Ear - for competition
Touch - with technological developments
Nose - for business opportunities
Taste - for success!!
R - Remember where you are
Constantly orient yourself. Always try to determine
How close is your competition - ahead and behind
Any friendly sites that can help your business
Your positions/ placements in the popular search engines
V - Vanquish fear and panic
If there was anything that majorly affected the closure of many dotcoms.. it was fear and panic. Maybe it was the stock market, maybe the venture capitalists, maybe the promoters themselves, or maybe the users. Fear and panic If uncontrolled, they can destroy your ability to make an intelligent decision. They may cause you to react to your feelings and imagination rather than to your situation. They can drain your energy and thereby cause other negative emotions.
I - Improvise
The best part of internet business is the ability to Improvise, and improvise quickly. Improvise, does not mean in terms of technology, it means with your total business outlook. The market is dynamic and so are the variables involved in it. It is imperative that you need to be like a liquid, willing to change shape as per the ground available.
V - Value Living
The experience and knowledge you have gained through life will have a bearing on your will to live. Any new business venture starts with a budget limit. Like going on a jungle trip, you only carry limited resources. It depends on the optimal usage of your limited budget that will decide on the survival chances of your online venture. Stubbornness, a refusal to give in to problems and obstacles that face you, will give you the mental and physical strength to endure.
A - Act like the natives
The internet business can survive only if you think global and act local. Any of the best internet companies like Yahoo! or google, or msn, eBay are going local. In this effort they are coming up with region specific sites, or buying out regional sites that are similar to their business model... few examples i know are
google - coming up with Indian languages based search
eBay - buying baazee.com
Monster - buying jobsahead.com, etc
L - Learn and live by the basics
Remember, that one of the key factors for online success is how best you can replicate the offline model online.. people even today are comfortable with offline, and that is the benchmark they have for judging any online model.
As they say in the survival book.. the best chances of survival are if you can stay close to the river...
And keep in mind, when in a jungle.. first and foremost, take care of your food, water, and shelter.... sex can come later:))
(The source material for this article is U.S. Army Field Manual 21-76)
Rabu, 20 Oktober 2004
Search Engine Strategy
Last time around, when I was writing about website promotions, I promised that I would write in detail on Search Engine Optimization (SEO)
A lot has been said and written about SEO. There are megabytes of information on the net available on this topic. I am here to add some more on the sameJ.
It is the dream of every website owner to see their site displayed on the first page of any search engine. Also, it is a known fact that an Internet user, looking for information on the web, would first go to one of the popular search engine portal and type the keywords, for which he seeks information. And the chances are that he will NOT browse more than 2-3 pages of the search results. Hence it is important that our site is displayed in the initial 20 results. SEO today has become one of the key online marketing efforts of every website owner to achieve success on the net.
Search Engines: An Introduction
Archie, Gopher, Veronica and Jughead are three standard "finding" tools on the Internet. The Archie database is made up of the file directories from hundreds of systems. When you search this database on the basis of a file's name, Archie can tell you which directory paths on which systems hold a copy of the file you want.
To use Archie, you must Telnet to an Archie server. You can do that by keying in a command such as telnet://archie.internic.net to get to the Archie server at that address and log on by keying in archie when prompted to do so. Once you do your Archie search, you must then go get the file using FTP, the Internet File Transfer Protocol.
A Gopher is a menu system that simplifies locating and using Internet resources. Each Gopher menu at each Gopher site is unique. Gopher menus usually include the other familiar features of the Internet. You can use a Gopher to Telnet to a location or to FTP a file or to do just about anything else--as long as that option is listed on the Gopher menu.
Gopher software makes it possible for the system administrator at any Internet site to prepare a customized menu of files, features and Internet resources. When you use the Gopher, all you have to do is select the item you want from the menu.
The Veronica database is a collection of menus from most Gopher sites. When you do a Veronica search, you are searching menu items. In the course of the search, Veronica builds an on-the-spot menu consisting of just those items that match your request. When the search is finished, Veronica will present you with a customized Gopher menu.
Veronica will not only present you with a list of Gopher menu items, it will also act like a Gopher. The Veronica database of all Gopher menu items is called Gopherspace. Thus, if you used Veronica to search Gopherspace for the word supreme, you would most likely come up with a Gopher-style menu listing the places to get U.S. Supreme Court decisions. At this point, you could simply choose an item, and Veronica would automatically take you there.
Jughead is available at some Gopher sites and uses the menu items on a single Gopher menu as its database.
(Thank you netlingo.com)
Search Engines are “portals” for Internet users, seeking information, or guiding users to their target destinations on the web.
Search engines uses programs called ‘spiders’, ‘crawlers’ or ‘bots’. They seek out information containing in the webpages.
The programs then ‘read’ the text content in the page and they are indexed in the SE database. When a query is put on the search engine server, in form of ‘keyword/s’ the search the indexed database and throw up the results… wherein the keyword-listed sites are shown.
How the SE works:
To make the complicated process simple:
Harvesting – Indexing - Searching
special ‘programs’ read the content of pages on the web
2.the programs ‘visit’ in random millions of page every hour and read the content
3.the content are organized and indexed in huge database.
4.each SE has a particular algorithm to check the relevancy of the text read and the page
Page Ranking:
Page ranking can be termed as the position at which your site is displayed when searched/ queried on specific keywords. So the lower the page ranking the higher is its visibility and chances of someone clicking through to your site from the Search Engine portal.
There are a number of factors that affect the page rankings. These depend upon the program that runs the SE and the relevancy your site has vis-à-vis that particular program. Some of the regular factors most SE looks into are:
ü the frequency of the keyword in the page
ü number of links to that page from other sites/ pages on the net
ü % usage of the word compared to other words in the page
üplacement of the keyword – such as in headings, titles, hyperlinks, etc
HTML Tags:
Many web evangelists claim these to be the magic words for increasing the chances of improving your page rankings. META TAGS, inserted in the html codes, with the keywords, squeezed in between them, are said to increase the chances of visibility.
The META TAGS are mainly divided into META KEYWORD and META DESCRIPTION tags. Now-a-days most of the search engines ignore the KEYWORD tag, as these are easily manipulated.
DESCRIPTION tags are taken into consideration as they give a description about the web page. But, it is said that in the recent past, the search engine programs are relating the content in the description tags to the actual site content… and if they find anything amiss they are blocking the display of the site in the results page. The META DESCRIPTION is the content that will be displayed on the search engine results page.
Indexing:
Indexing of the pages are a continous process. There are millions of pages on the web that are not indexed.. and millions of new pages added on to the net everyday (like this one). Hence it is a bigggg task for the search engines to keep indexing each and every page on the web. Getting listed on the seach engines can take days sometimes months.
Broadly speaking the process for SEO will include
1.using the proper keywords – the best way of finding the important keywords are writing all the words that identifies with your site, and choosing the 10-15 best of the words
2.the site needs to be content rich. Yes, content is the king.
3. the keywords needs to be incorporated in the page frequently, also they need to be there in headings, page titles, and linked to other pages/sites
4.personal submission of the words to search engines… though this is time consuming, it is worth the efforts
5.try and link the site from various other internet pages…
6.keeping track of the improvements/ non-improvement in page rankings, and finding out the reasons…
Some important search engines
Search Engine Strategy
Last time around, when I was writing about website promotions, I promised that I would write in detail on Search Engine Optimization (SEO)
A lot has been said and written about SEO. There are megabytes of information on the net available on this topic. I am here to add some more on the sameJ.
It is the dream of every website owner to see their site displayed on the first page of any search engine. Also, it is a known fact that an Internet user, looking for information on the web, would first go to one of the popular search engine portal and type the keywords, for which he seeks information. And the chances are that he will NOT browse more than 2-3 pages of the search results. Hence it is important that our site is displayed in the initial 20 results. SEO today has become one of the key online marketing efforts of every website owner to achieve success on the net.
Search Engines: An Introduction
Archie, Gopher, Veronica and Jughead are three standard "finding" tools on the Internet. The Archie database is made up of the file directories from hundreds of systems. When you search this database on the basis of a file's name, Archie can tell you which directory paths on which systems hold a copy of the file you want.
To use Archie, you must Telnet to an Archie server. You can do that by keying in a command such as telnet://archie.internic.net to get to the Archie server at that address and log on by keying in archie when prompted to do so. Once you do your Archie search, you must then go get the file using FTP, the Internet File Transfer Protocol.
A Gopher is a menu system that simplifies locating and using Internet resources. Each Gopher menu at each Gopher site is unique. Gopher menus usually include the other familiar features of the Internet. You can use a Gopher to Telnet to a location or to FTP a file or to do just about anything else--as long as that option is listed on the Gopher menu.
Gopher software makes it possible for the system administrator at any Internet site to prepare a customized menu of files, features and Internet resources. When you use the Gopher, all you have to do is select the item you want from the menu.
The Veronica database is a collection of menus from most Gopher sites. When you do a Veronica search, you are searching menu items. In the course of the search, Veronica builds an on-the-spot menu consisting of just those items that match your request. When the search is finished, Veronica will present you with a customized Gopher menu.
Veronica will not only present you with a list of Gopher menu items, it will also act like a Gopher. The Veronica database of all Gopher menu items is called Gopherspace. Thus, if you used Veronica to search Gopherspace for the word supreme, you would most likely come up with a Gopher-style menu listing the places to get U.S. Supreme Court decisions. At this point, you could simply choose an item, and Veronica would automatically take you there.
Jughead is available at some Gopher sites and uses the menu items on a single Gopher menu as its database.
(Thank you netlingo.com)
Search Engines are “portals” for Internet users, seeking information, or guiding users to their target destinations on the web.
Search engines uses programs called ‘spiders’, ‘crawlers’ or ‘bots’. They seek out information containing in the webpages.
The programs then ‘read’ the text content in the page and they are indexed in the SE database. When a query is put on the search engine server, in form of ‘keyword/s’ the search the indexed database and throw up the results… wherein the keyword-listed sites are shown.
How the SE works:
To make the complicated process simple:
Harvesting – Indexing - Searching
special ‘programs’ read the content of pages on the web
2.the programs ‘visit’ in random millions of page every hour and read the content
3.the content are organized and indexed in huge database.
4.each SE has a particular algorithm to check the relevancy of the text read and the page
Page Ranking:
Page ranking can be termed as the position at which your site is displayed when searched/ queried on specific keywords. So the lower the page ranking the higher is its visibility and chances of someone clicking through to your site from the Search Engine portal.
There are a number of factors that affect the page rankings. These depend upon the program that runs the SE and the relevancy your site has vis-à-vis that particular program. Some of the regular factors most SE looks into are:
ü the frequency of the keyword in the page
ü number of links to that page from other sites/ pages on the net
ü % usage of the word compared to other words in the page
üplacement of the keyword – such as in headings, titles, hyperlinks, etc
HTML Tags:
Many web evangelists claim these to be the magic words for increasing the chances of improving your page rankings. META TAGS, inserted in the html codes, with the keywords, squeezed in between them, are said to increase the chances of visibility.
The META TAGS are mainly divided into META KEYWORD and META DESCRIPTION tags. Now-a-days most of the search engines ignore the KEYWORD tag, as these are easily manipulated.
DESCRIPTION tags are taken into consideration as they give a description about the web page. But, it is said that in the recent past, the search engine programs are relating the content in the description tags to the actual site content… and if they find anything amiss they are blocking the display of the site in the results page. The META DESCRIPTION is the content that will be displayed on the search engine results page.
Indexing:
Indexing of the pages are a continous process. There are millions of pages on the web that are not indexed.. and millions of new pages added on to the net everyday (like this one). Hence it is a bigggg task for the search engines to keep indexing each and every page on the web. Getting listed on the seach engines can take days sometimes months.
Broadly speaking the process for SEO will include
1.using the proper keywords – the best way of finding the important keywords are writing all the words that identifies with your site, and choosing the 10-15 best of the words
2.the site needs to be content rich. Yes, content is the king.
3. the keywords needs to be incorporated in the page frequently, also they need to be there in headings, page titles, and linked to other pages/sites
4.personal submission of the words to search engines… though this is time consuming, it is worth the efforts
5.try and link the site from various other internet pages…
6.keeping track of the improvements/ non-improvement in page rankings, and finding out the reasons…
Some important search engines
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