2010 has started off with a lot of promise when it comes to digital marketing. I have seen a sea shift in terms of the clients pro-actively seeking digital marketing ideas and solutions from the agencies. Some reasons for the same could be:
- The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million
- The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name..
- A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…etc
So as more brands (and marketers) are seeking their ‘place in the cloud’… the demand for agency and people with ‘expertise’ has grown.. Looking at the way things are evolving, I believe that these are some of the skill-sets that would be in demand from a digital marketing perspective.
- Social Media
- Development – Facebook/iPhone apps
- Database management
- Analytics
- Execution
Social Media:
With the clients clamouring for action in the SM space… it is but obvious that people who understand the medium and who are early adopters, who have experience in using SM tools, and who understand the techniques would be of great demand. The demand will be fuelled by the fact that both the clients and the agencies would like to have them on their roster. Since social media marketing will not take-off without high involvement from the client (and in many cases an organization re-structuring in terms of information flow); Since the SM space is a new medium, most people’s experience is limited to experimentation… The processes are still being fine tuned. There is no set method of doing things, except maybe defining the broad approach and an implementation process. Since everyone has access to most of the online tools (which are mostly for free)…it is a level playing field when it comes to learning.
Development:
Yes. People who are well versed in open source technologies, and people who have had experience in creating tools / applications for Facebook and iPhones would be in great demand. As brands are seeking more and more engagement ideas than just creative messaging… it is imperative that they leave behind brand tools/applications which the user can use on demand. When it comes to digital marketing – it is death for campaigns…Only content and customer-utility would survive
Database Management:
Until now Databases in businesses were like the proverbial – Ghar ki Murgi… Everyone knew about its existence but no-one knew what exactly to do with them. Lifetime Value of the customer was something the managers had learned about in their business textbooks..and there was a lack of understanding the customer level profitability. In today’s networked world, reaching out to customers is increasingly becoming hard. Short attention spans have decreased the efficacy of traditional marketing tactics. Suddenly, marketers have risen to the fact that their existing customers are their biggest marketing medium. Their customers are talking, networking, and building relationship with other like-minded people… and marketers want their customers to become ambassadors of their brand and create a positive word of mouth… So knowning who the customers are, where they are, what they do, what they like becomes important. Engaging with them on a on-going basis and building relationship with them becomes all the more important.
Analytics:
Digital marketing evangelists went to town telling that the USP of digital marketing is the ability to track and measure it. What was told as part of the so called ‘analytics’ were – which publisher performed well.. in terms of delivery and action; which ad units performed well… the location, and time. As the tools evolved measurement too became more and more specific. Today free tools like Google Analytics gives so much information about the website navigation, usability, traffic source, traffic drivers, etc that any sort of forward planning is possible. Whether it is online advertising, website / microsite, search marketing or email marketing… analytics plays a crucial role in terms of understanding the success of the activity, the learning, and the way forward
Execution (project management):
A real client speak “Santosh, the strategy is fine… but, speak to me once we go live with it – on time, in quality.” Since digital marketing is not just about a great creative there are many more specialists involved. A typical marketing activity would have the following players to complete the delivery – servicing, strategy, Creative, Development, Database, Technical, specialists (like SEO)… with so many cooks… there is every chance that the broth could get spoilt. Hence having people with requisite project management skills is important… agencies do have people who are taking care of production work but the demand would be for people who can plan a project, and set milestones, and execute the same with optimum resources…
Cheers
Santosh
Rabu, 21 April 2010
5 Skill-sets that would be in demand in Digital Marketing for 2010:
2010 has started off with a lot of promise when it comes to digital marketing. I have seen a sea shift in terms of the clients pro-actively seeking digital marketing ideas and solutions from the agencies. Some reasons for the same could be:
- The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million
- The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name..
- A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…etc
So as more brands (and marketers) are seeking their ‘place in the cloud’… the demand for agency and people with ‘expertise’ has grown.. Looking at the way things are evolving, I believe that these are some of the skill-sets that would be in demand from a digital marketing perspective.
- Social Media
- Development – Facebook/iPhone apps
- Database management
- Analytics
- Execution
Social Media:
With the clients clamouring for action in the SM space… it is but obvious that people who understand the medium and who are early adopters, who have experience in using SM tools, and who understand the techniques would be of great demand. The demand will be fuelled by the fact that both the clients and the agencies would like to have them on their roster. Since social media marketing will not take-off without high involvement from the client (and in many cases an organization re-structuring in terms of information flow); Since the SM space is a new medium, most people’s experience is limited to experimentation… The processes are still being fine tuned. There is no set method of doing things, except maybe defining the broad approach and an implementation process. Since everyone has access to most of the online tools (which are mostly for free)…it is a level playing field when it comes to learning.
Development:
Yes. People who are well versed in open source technologies, and people who have had experience in creating tools / applications for Facebook and iPhones would be in great demand. As brands are seeking more and more engagement ideas than just creative messaging… it is imperative that they leave behind brand tools/applications which the user can use on demand. When it comes to digital marketing – it is death for campaigns…Only content and customer-utility would survive
Database Management:
Until now Databases in businesses were like the proverbial – Ghar ki Murgi… Everyone knew about its existence but no-one knew what exactly to do with them. Lifetime Value of the customer was something the managers had learned about in their business textbooks..and there was a lack of understanding the customer level profitability. In today’s networked world, reaching out to customers is increasingly becoming hard. Short attention spans have decreased the efficacy of traditional marketing tactics. Suddenly, marketers have risen to the fact that their existing customers are their biggest marketing medium. Their customers are talking, networking, and building relationship with other like-minded people… and marketers want their customers to become ambassadors of their brand and create a positive word of mouth… So knowning who the customers are, where they are, what they do, what they like becomes important. Engaging with them on a on-going basis and building relationship with them becomes all the more important.
Analytics:
Digital marketing evangelists went to town telling that the USP of digital marketing is the ability to track and measure it. What was told as part of the so called ‘analytics’ were – which publisher performed well.. in terms of delivery and action; which ad units performed well… the location, and time. As the tools evolved measurement too became more and more specific. Today free tools like Google Analytics gives so much information about the website navigation, usability, traffic source, traffic drivers, etc that any sort of forward planning is possible. Whether it is online advertising, website / microsite, search marketing or email marketing… analytics plays a crucial role in terms of understanding the success of the activity, the learning, and the way forward
Execution (project management):
A real client speak “Santosh, the strategy is fine… but, speak to me once we go live with it – on time, in quality.” Since digital marketing is not just about a great creative there are many more specialists involved. A typical marketing activity would have the following players to complete the delivery – servicing, strategy, Creative, Development, Database, Technical, specialists (like SEO)… with so many cooks… there is every chance that the broth could get spoilt. Hence having people with requisite project management skills is important… agencies do have people who are taking care of production work but the demand would be for people who can plan a project, and set milestones, and execute the same with optimum resources…
Cheers
Santosh
- The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million
- The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name..
- A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…etc
So as more brands (and marketers) are seeking their ‘place in the cloud’… the demand for agency and people with ‘expertise’ has grown.. Looking at the way things are evolving, I believe that these are some of the skill-sets that would be in demand from a digital marketing perspective.
- Social Media
- Development – Facebook/iPhone apps
- Database management
- Analytics
- Execution
Social Media:
With the clients clamouring for action in the SM space… it is but obvious that people who understand the medium and who are early adopters, who have experience in using SM tools, and who understand the techniques would be of great demand. The demand will be fuelled by the fact that both the clients and the agencies would like to have them on their roster. Since social media marketing will not take-off without high involvement from the client (and in many cases an organization re-structuring in terms of information flow); Since the SM space is a new medium, most people’s experience is limited to experimentation… The processes are still being fine tuned. There is no set method of doing things, except maybe defining the broad approach and an implementation process. Since everyone has access to most of the online tools (which are mostly for free)…it is a level playing field when it comes to learning.
Development:
Yes. People who are well versed in open source technologies, and people who have had experience in creating tools / applications for Facebook and iPhones would be in great demand. As brands are seeking more and more engagement ideas than just creative messaging… it is imperative that they leave behind brand tools/applications which the user can use on demand. When it comes to digital marketing – it is death for campaigns…Only content and customer-utility would survive
Database Management:
Until now Databases in businesses were like the proverbial – Ghar ki Murgi… Everyone knew about its existence but no-one knew what exactly to do with them. Lifetime Value of the customer was something the managers had learned about in their business textbooks..and there was a lack of understanding the customer level profitability. In today’s networked world, reaching out to customers is increasingly becoming hard. Short attention spans have decreased the efficacy of traditional marketing tactics. Suddenly, marketers have risen to the fact that their existing customers are their biggest marketing medium. Their customers are talking, networking, and building relationship with other like-minded people… and marketers want their customers to become ambassadors of their brand and create a positive word of mouth… So knowning who the customers are, where they are, what they do, what they like becomes important. Engaging with them on a on-going basis and building relationship with them becomes all the more important.
Analytics:
Digital marketing evangelists went to town telling that the USP of digital marketing is the ability to track and measure it. What was told as part of the so called ‘analytics’ were – which publisher performed well.. in terms of delivery and action; which ad units performed well… the location, and time. As the tools evolved measurement too became more and more specific. Today free tools like Google Analytics gives so much information about the website navigation, usability, traffic source, traffic drivers, etc that any sort of forward planning is possible. Whether it is online advertising, website / microsite, search marketing or email marketing… analytics plays a crucial role in terms of understanding the success of the activity, the learning, and the way forward
Execution (project management):
A real client speak “Santosh, the strategy is fine… but, speak to me once we go live with it – on time, in quality.” Since digital marketing is not just about a great creative there are many more specialists involved. A typical marketing activity would have the following players to complete the delivery – servicing, strategy, Creative, Development, Database, Technical, specialists (like SEO)… with so many cooks… there is every chance that the broth could get spoilt. Hence having people with requisite project management skills is important… agencies do have people who are taking care of production work but the demand would be for people who can plan a project, and set milestones, and execute the same with optimum resources…
Cheers
Santosh
5 Skill-sets that would be in demand in Digital Marketing for 2010:
2010 has started off with a lot of promise when it comes to digital marketing. I have seen a sea shift in terms of the clients pro-actively seeking digital marketing ideas and solutions from the agencies. Some reasons for the same could be:
- The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million
- The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name..
- A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…etc
So as more brands (and marketers) are seeking their ‘place in the cloud’… the demand for agency and people with ‘expertise’ has grown.. Looking at the way things are evolving, I believe that these are some of the skill-sets that would be in demand from a digital marketing perspective.
- Social Media
- Development – Facebook/iPhone apps
- Database management
- Analytics
- Execution
Social Media:
With the clients clamouring for action in the SM space… it is but obvious that people who understand the medium and who are early adopters, who have experience in using SM tools, and who understand the techniques would be of great demand. The demand will be fuelled by the fact that both the clients and the agencies would like to have them on their roster. Since social media marketing will not take-off without high involvement from the client (and in many cases an organization re-structuring in terms of information flow); Since the SM space is a new medium, most people’s experience is limited to experimentation… The processes are still being fine tuned. There is no set method of doing things, except maybe defining the broad approach and an implementation process. Since everyone has access to most of the online tools (which are mostly for free)…it is a level playing field when it comes to learning.
Development:
Yes. People who are well versed in open source technologies, and people who have had experience in creating tools / applications for Facebook and iPhones would be in great demand. As brands are seeking more and more engagement ideas than just creative messaging… it is imperative that they leave behind brand tools/applications which the user can use on demand. When it comes to digital marketing – it is death for campaigns…Only content and customer-utility would survive
Database Management:
Until now Databases in businesses were like the proverbial – Ghar ki Murgi… Everyone knew about its existence but no-one knew what exactly to do with them. Lifetime Value of the customer was something the managers had learned about in their business textbooks..and there was a lack of understanding the customer level profitability. In today’s networked world, reaching out to customers is increasingly becoming hard. Short attention spans have decreased the efficacy of traditional marketing tactics. Suddenly, marketers have risen to the fact that their existing customers are their biggest marketing medium. Their customers are talking, networking, and building relationship with other like-minded people… and marketers want their customers to become ambassadors of their brand and create a positive word of mouth… So knowning who the customers are, where they are, what they do, what they like becomes important. Engaging with them on a on-going basis and building relationship with them becomes all the more important.
Analytics:
Digital marketing evangelists went to town telling that the USP of digital marketing is the ability to track and measure it. What was told as part of the so called ‘analytics’ were – which publisher performed well.. in terms of delivery and action; which ad units performed well… the location, and time. As the tools evolved measurement too became more and more specific. Today free tools like Google Analytics gives so much information about the website navigation, usability, traffic source, traffic drivers, etc that any sort of forward planning is possible. Whether it is online advertising, website / microsite, search marketing or email marketing… analytics plays a crucial role in terms of understanding the success of the activity, the learning, and the way forward
Execution (project management):
A real client speak “Santosh, the strategy is fine… but, speak to me once we go live with it – on time, in quality.” Since digital marketing is not just about a great creative there are many more specialists involved. A typical marketing activity would have the following players to complete the delivery – servicing, strategy, Creative, Development, Database, Technical, specialists (like SEO)… with so many cooks… there is every chance that the broth could get spoilt. Hence having people with requisite project management skills is important… agencies do have people who are taking care of production work but the demand would be for people who can plan a project, and set milestones, and execute the same with optimum resources…
Cheers
Santosh
- The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million
- The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name..
- A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…etc
So as more brands (and marketers) are seeking their ‘place in the cloud’… the demand for agency and people with ‘expertise’ has grown.. Looking at the way things are evolving, I believe that these are some of the skill-sets that would be in demand from a digital marketing perspective.
- Social Media
- Development – Facebook/iPhone apps
- Database management
- Analytics
- Execution
Social Media:
With the clients clamouring for action in the SM space… it is but obvious that people who understand the medium and who are early adopters, who have experience in using SM tools, and who understand the techniques would be of great demand. The demand will be fuelled by the fact that both the clients and the agencies would like to have them on their roster. Since social media marketing will not take-off without high involvement from the client (and in many cases an organization re-structuring in terms of information flow); Since the SM space is a new medium, most people’s experience is limited to experimentation… The processes are still being fine tuned. There is no set method of doing things, except maybe defining the broad approach and an implementation process. Since everyone has access to most of the online tools (which are mostly for free)…it is a level playing field when it comes to learning.
Development:
Yes. People who are well versed in open source technologies, and people who have had experience in creating tools / applications for Facebook and iPhones would be in great demand. As brands are seeking more and more engagement ideas than just creative messaging… it is imperative that they leave behind brand tools/applications which the user can use on demand. When it comes to digital marketing – it is death for campaigns…Only content and customer-utility would survive
Database Management:
Until now Databases in businesses were like the proverbial – Ghar ki Murgi… Everyone knew about its existence but no-one knew what exactly to do with them. Lifetime Value of the customer was something the managers had learned about in their business textbooks..and there was a lack of understanding the customer level profitability. In today’s networked world, reaching out to customers is increasingly becoming hard. Short attention spans have decreased the efficacy of traditional marketing tactics. Suddenly, marketers have risen to the fact that their existing customers are their biggest marketing medium. Their customers are talking, networking, and building relationship with other like-minded people… and marketers want their customers to become ambassadors of their brand and create a positive word of mouth… So knowning who the customers are, where they are, what they do, what they like becomes important. Engaging with them on a on-going basis and building relationship with them becomes all the more important.
Analytics:
Digital marketing evangelists went to town telling that the USP of digital marketing is the ability to track and measure it. What was told as part of the so called ‘analytics’ were – which publisher performed well.. in terms of delivery and action; which ad units performed well… the location, and time. As the tools evolved measurement too became more and more specific. Today free tools like Google Analytics gives so much information about the website navigation, usability, traffic source, traffic drivers, etc that any sort of forward planning is possible. Whether it is online advertising, website / microsite, search marketing or email marketing… analytics plays a crucial role in terms of understanding the success of the activity, the learning, and the way forward
Execution (project management):
A real client speak “Santosh, the strategy is fine… but, speak to me once we go live with it – on time, in quality.” Since digital marketing is not just about a great creative there are many more specialists involved. A typical marketing activity would have the following players to complete the delivery – servicing, strategy, Creative, Development, Database, Technical, specialists (like SEO)… with so many cooks… there is every chance that the broth could get spoilt. Hence having people with requisite project management skills is important… agencies do have people who are taking care of production work but the demand would be for people who can plan a project, and set milestones, and execute the same with optimum resources…
Cheers
Santosh
Senin, 19 April 2010
Beads, 2010 - Interweave
Woo-Hoo!!!
I sent in a bunch of pieces to Interweave and they picked a bunch of them to be featured in Beads 2010.
And seeing as how Dave and I have been "working" on updating my website: Marsha Neal Studio.com we are now under a new set of pressure to get it finished. Or at least updated in it's current state of what I consider "mess".
In reality, we have talked about it, he has worked on a general layout and has spent the majority of his time on the new header...Which we probably won't even use because the clouds move in and the butterfly used to move too - very cool if I do say so myself (Go Dave!) - but it just makes your computer work hard to download it.
And let's face it, not everyone shopping for my beads is going to be connected to super fast internet.
But what really is getting me frustrated is that I just can't seem to get the new decal pieces and clay shards & twirls up on there.
I've had them scanned back in December 2009 (lost where I saved them to for a bit - had a second baby and a two year old running around...)
It's a mental thing then a time thing really...
Mental because there are SO many potential choices:
With the decals: sizes and drawings in particular...
With the shards & twirls: clay body then the sizes and colors...
I hate having to choose...
So I think we will update the home page to have some new navigation for these pages, even though they may be under construction for the time being.
And I will put the pieces that are featured in the magazines up there to start with.
That at least gives me something to "choose" to focus on and get my brain and website in gear.
If you see any of my pieces in magazines, but not on my website, email me and I will make them for you.
They might also be in my MarshaNealStudio Etsy shop.
That is until they are featured on the new publications page, where there will be active links to add the pieces directly to the shopping cart.
Oh, my... it's been since Beads 2007 came out that the publication page was updated... oops!
Guess I've been a little distracted from keeping my website updated since my mom got sick and passed away in 2007 and I've had two kids since then... Thank goodness for blogs and Etsy since I can update them more frequently without fear of screwing up all the inner working of the website. Dave "loves it" when I do that and he has to figure out how to fix it...
Oh, and you can find some cool artist made finished jewelry pieces featuring Marsha Neal Studio items, with all profits being donated to a non-profit organization through the My Mom Pattie Etsy Shop.
Thanks for understanding! I hope to get my butt in gear soon...
Go grab your copy of Beads 2010 on newsstands now! They have some really yummy stuff in there!
Beads, 2010 - Interweave
Woo-Hoo!!!
I sent in a bunch of pieces to Interweave and they picked a bunch of them to be featured in Beads 2010.
And seeing as how Dave and I have been "working" on updating my website: Marsha Neal Studio.com we are now under a new set of pressure to get it finished. Or at least updated in it's current state of what I consider "mess".
In reality, we have talked about it, he has worked on a general layout and has spent the majority of his time on the new header...Which we probably won't even use because the clouds move in and the butterfly used to move too - very cool if I do say so myself (Go Dave!) - but it just makes your computer work hard to download it.
And let's face it, not everyone shopping for my beads is going to be connected to super fast internet.
But what really is getting me frustrated is that I just can't seem to get the new decal pieces and clay shards & twirls up on there.
I've had them scanned back in December 2009 (lost where I saved them to for a bit - had a second baby and a two year old running around...)
It's a mental thing then a time thing really...
Mental because there are SO many potential choices:
With the decals: sizes and drawings in particular...
With the shards & twirls: clay body then the sizes and colors...
I hate having to choose...
So I think we will update the home page to have some new navigation for these pages, even though they may be under construction for the time being.
And I will put the pieces that are featured in the magazines up there to start with.
That at least gives me something to "choose" to focus on and get my brain and website in gear.
If you see any of my pieces in magazines, but not on my website, email me and I will make them for you.
They might also be in my MarshaNealStudio Etsy shop.
That is until they are featured on the new publications page, where there will be active links to add the pieces directly to the shopping cart.
Oh, my... it's been since Beads 2007 came out that the publication page was updated... oops!
Guess I've been a little distracted from keeping my website updated since my mom got sick and passed away in 2007 and I've had two kids since then... Thank goodness for blogs and Etsy since I can update them more frequently without fear of screwing up all the inner working of the website. Dave "loves it" when I do that and he has to figure out how to fix it...
Oh, and you can find some cool artist made finished jewelry pieces featuring Marsha Neal Studio items, with all profits being donated to a non-profit organization through the My Mom Pattie Etsy Shop.
Thanks for understanding! I hope to get my butt in gear soon...
Go grab your copy of Beads 2010 on newsstands now! They have some really yummy stuff in there!
Kamis, 15 April 2010
Remake Of Cutout Flower Pendants
This Flower pendant has been one of my best selling textures for years...
Above is my BLMO (Blue Molasses glaze).
It is a version of the flower design my Grandma Neal showed me how to draw when I was very young. It occupied the margins of notebooks while I was in school daydreaming and doodling.
Above is my AUTU (Autumn Glaze).
It was a natural progression for me to transfer (by carving) this image into clay to be used for making textures for pendants and for additions to art pieces...
Above is my GLAC (Glacier glaze).
When I first started making pendants, they would be a bit more "one of a kind"... Meaning I would cut each design out (like these pictured in this post) instead of using my now cataloged regular shapes.
Above is my TLTE (Textured Light Teal glaze).
When my I started to get requests from businesses for multiples of the same piece to be able to sell online, I decided to concentrate on a standard set of shapes, sizes and glaze colors...
Above is my DUDE (Dusty Denim glaze).
And my porcelain pendant line, as it is today on MarshaNealStudio.com was born.
It has been from necessity that I am remaking these. And frankly I rather enjoy spending the extra time making these pieces. It reconnects me with that creative place that I need to find again. And I may break out some of the other lesser made cutout pieces to sell on Etsy as well...
Look for these to show up on my Etsy shop in the next day or two... It depends on if Riley allows me the time to create the listings.
Speaking of flowers, check out what is in bloom right now on the Garden Bloggers' Bloom post on my other blog: Marsha'sGardenBlog.Blogspot.com.
Be forewarned though, if you like flowers and gardens, there are lots of awesome garden blogs out there once you click around a bit... Leave some breadcrumbs to find your way home again!
-- Posted From My iPhone
Above is my BLMO (Blue Molasses glaze).
It is a version of the flower design my Grandma Neal showed me how to draw when I was very young. It occupied the margins of notebooks while I was in school daydreaming and doodling.
Above is my AUTU (Autumn Glaze).
It was a natural progression for me to transfer (by carving) this image into clay to be used for making textures for pendants and for additions to art pieces...
Above is my GLAC (Glacier glaze).
When I first started making pendants, they would be a bit more "one of a kind"... Meaning I would cut each design out (like these pictured in this post) instead of using my now cataloged regular shapes.
Above is my TLTE (Textured Light Teal glaze).
When my I started to get requests from businesses for multiples of the same piece to be able to sell online, I decided to concentrate on a standard set of shapes, sizes and glaze colors...
Above is my DUDE (Dusty Denim glaze).
And my porcelain pendant line, as it is today on MarshaNealStudio.com was born.
It has been from necessity that I am remaking these. And frankly I rather enjoy spending the extra time making these pieces. It reconnects me with that creative place that I need to find again. And I may break out some of the other lesser made cutout pieces to sell on Etsy as well...
Look for these to show up on my Etsy shop in the next day or two... It depends on if Riley allows me the time to create the listings.
Speaking of flowers, check out what is in bloom right now on the Garden Bloggers' Bloom post on my other blog: Marsha'sGardenBlog.Blogspot.com.
Be forewarned though, if you like flowers and gardens, there are lots of awesome garden blogs out there once you click around a bit... Leave some breadcrumbs to find your way home again!
-- Posted From My iPhone
Remake Of Cutout Flower Pendants
This Flower pendant has been one of my best selling textures for years...
Above is my BLMO (Blue Molasses glaze).
It is a version of the flower design my Grandma Neal showed me how to draw when I was very young. It occupied the margins of notebooks while I was in school daydreaming and doodling.
Above is my AUTU (Autumn Glaze).
It was a natural progression for me to transfer (by carving) this image into clay to be used for making textures for pendants and for additions to art pieces...
Above is my GLAC (Glacier glaze).
When I first started making pendants, they would be a bit more "one of a kind"... Meaning I would cut each design out (like these pictured in this post) instead of using my now cataloged regular shapes.
Above is my TLTE (Textured Light Teal glaze).
When my I started to get requests from businesses for multiples of the same piece to be able to sell online, I decided to concentrate on a standard set of shapes, sizes and glaze colors...
Above is my DUDE (Dusty Denim glaze).
And my porcelain pendant line, as it is today on MarshaNealStudio.com was born.
It has been from necessity that I am remaking these. And frankly I rather enjoy spending the extra time making these pieces. It reconnects me with that creative place that I need to find again. And I may break out some of the other lesser made cutout pieces to sell on Etsy as well...
Look for these to show up on my Etsy shop in the next day or two... It depends on if Riley allows me the time to create the listings.
Speaking of flowers, check out what is in bloom right now on the Garden Bloggers' Bloom post on my other blog: Marsha'sGardenBlog.Blogspot.com.
Be forewarned though, if you like flowers and gardens, there are lots of awesome garden blogs out there once you click around a bit... Leave some breadcrumbs to find your way home again!
-- Posted From My iPhone
Above is my BLMO (Blue Molasses glaze).
It is a version of the flower design my Grandma Neal showed me how to draw when I was very young. It occupied the margins of notebooks while I was in school daydreaming and doodling.
Above is my AUTU (Autumn Glaze).
It was a natural progression for me to transfer (by carving) this image into clay to be used for making textures for pendants and for additions to art pieces...
Above is my GLAC (Glacier glaze).
When I first started making pendants, they would be a bit more "one of a kind"... Meaning I would cut each design out (like these pictured in this post) instead of using my now cataloged regular shapes.
Above is my TLTE (Textured Light Teal glaze).
When my I started to get requests from businesses for multiples of the same piece to be able to sell online, I decided to concentrate on a standard set of shapes, sizes and glaze colors...
Above is my DUDE (Dusty Denim glaze).
And my porcelain pendant line, as it is today on MarshaNealStudio.com was born.
It has been from necessity that I am remaking these. And frankly I rather enjoy spending the extra time making these pieces. It reconnects me with that creative place that I need to find again. And I may break out some of the other lesser made cutout pieces to sell on Etsy as well...
Look for these to show up on my Etsy shop in the next day or two... It depends on if Riley allows me the time to create the listings.
Speaking of flowers, check out what is in bloom right now on the Garden Bloggers' Bloom post on my other blog: Marsha'sGardenBlog.Blogspot.com.
Be forewarned though, if you like flowers and gardens, there are lots of awesome garden blogs out there once you click around a bit... Leave some breadcrumbs to find your way home again!
-- Posted From My iPhone
Senin, 12 April 2010
Glaze Info for BOC Blog
I'm excited about being asked to contribute something on a regular basis to the BOC blog. My mid-monthly contribution will focus on glazing, specifically electric kiln glaze firings at Cone 6, using commercially available glazes.
I recently picked up some new glaze samples at NCECA and can't wait to test them out and share my results with you on the BOC blog...
Here are some of the samples I plan on starting with from Georgies:
BOC stands for Beads Of Clay. It is a group of people interested in learning about the process of making, using, and admiring artists work in earth clay to make beads... Anyone can join.
There is a BOC website, Flickr group, FaceBook page, Yahoo group, Blog, and even an Etsy shop. Once I get on my computer I'll edit this post with active links to each... (links done 4/15/10)
Look for my first post later this week!
-- Post From My iPhone
I recently picked up some new glaze samples at NCECA and can't wait to test them out and share my results with you on the BOC blog...
Here are some of the samples I plan on starting with from Georgies:
BOC stands for Beads Of Clay. It is a group of people interested in learning about the process of making, using, and admiring artists work in earth clay to make beads... Anyone can join.
There is a BOC website, Flickr group, FaceBook page, Yahoo group, Blog, and even an Etsy shop. Once I get on my computer I'll edit this post with active links to each... (links done 4/15/10)
Look for my first post later this week!
-- Post From My iPhone
Glaze Info for BOC Blog
I'm excited about being asked to contribute something on a regular basis to the BOC blog. My mid-monthly contribution will focus on glazing, specifically electric kiln glaze firings at Cone 6, using commercially available glazes.
I recently picked up some new glaze samples at NCECA and can't wait to test them out and share my results with you on the BOC blog...
Here are some of the samples I plan on starting with from Georgies:
BOC stands for Beads Of Clay. It is a group of people interested in learning about the process of making, using, and admiring artists work in earth clay to make beads... Anyone can join.
There is a BOC website, Flickr group, FaceBook page, Yahoo group, Blog, and even an Etsy shop. Once I get on my computer I'll edit this post with active links to each... (links done 4/15/10)
Look for my first post later this week!
-- Post From My iPhone
I recently picked up some new glaze samples at NCECA and can't wait to test them out and share my results with you on the BOC blog...
Here are some of the samples I plan on starting with from Georgies:
BOC stands for Beads Of Clay. It is a group of people interested in learning about the process of making, using, and admiring artists work in earth clay to make beads... Anyone can join.
There is a BOC website, Flickr group, FaceBook page, Yahoo group, Blog, and even an Etsy shop. Once I get on my computer I'll edit this post with active links to each... (links done 4/15/10)
Look for my first post later this week!
-- Post From My iPhone
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Digital Marketing Zone Ahead, Go Slow
3 incidents. 3 clients. Same condition.
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST.
When it comes to Digital Marketing every client wants things done FAST.
I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available and less of technology advancement in terms of reporting and monitoring of the data. Also, people mistook real-time ability of digital marketing to “Speed”…thus was born the idea that everything in Digital Marketing is about pace – (go-to-market speed)
If one were to look digital marketing and traditional advertising (medium and collateral)…they would realize that the work and involvement into a digital marketing activity is more…yet the clients demand that anything that is digital should be done pronto.
In simple terms Digital Marketing is like LIFO – Last In, First Out… in terms of briefing and delivery:)
Let us take 3 common digital marketing activity any client would undertake and the amount of time and involvement of resources that should ideally take. Website build, Web advertisement, and a Multimedia CD
Website Build:
Building a Brand or Corporate website is the most basic and common of the activity that almost all the clients undertake… what does it take to make a website:
- Domain name
- Vanity URL’s
- Related Domain names in different extensions
- Website IA
- Website Wireframe
- User Experience
- Website Design
o Layout
o Flash animation
- Content Creation
- Search Optimization
o Keyword Density
o Meta Tagging
o Alt-Image
- HTMLization
- Tagging & coding every links/image/ for monitoring
- Database creation/maintainenace
- Features – IT development (CMS, widgets, etc)
- Hosting
- Testing/bugging
And the above is the list I could think about in the last 5 minutes there are many more…. Unlike a normal Print/TVC ad which is mostly the work of design and production… in digital marketing it is much, much more… Yet, there are clients would want a website in a week’s time :|
Web Advertisement:
Removing the media planning and buying bit which would be slightly similar to how the traditional media is planned or bought (similarity is only limited to the time spent for planning & buying, not the process or methodology)
A web advertisement unlike other medium collateral (which is mostly one master creative with requisite edits in terms of shape (for print) or time (for TVC)) is a huge activity… some of the work I can list out in terms of web advertisement are:
- Master banner creative
- Re-creating the banner for different sizes (ad inventories)
- File weight resizing (depending on publishers)
- Version edits (depending on publishers)
- Tagging
- Ad serving testing
- Backup files
- QC
Well…as usual client would need all this and more in a day’s time….
Multimedia CD:
A simple multimedia CD creation is also a big work. But clients are so demanding that they would want a multimedia CD to be created and delivered to them in a week’s time.. and that too from the scratch.
Imagine, you create a storyboard, start the design layouts, start coding, do the QC… give provisions for easy upgrading….etc… but all this the client expects over-night…
To all those who think executing a digital marketing activity is like pulling out a rabbit out of the magician’s hat – YOU ARE WRONG. Digital Marketing is no Magic… it is a lot of Logic and something that needs a lot of time for planning and execution.
As a marketer if you are entering Digital Marketing Zone – Go Slow.
Cheers
Santosh
Minggu, 04 April 2010
IPL: Royalty Revisited
A few days back I was reading an article on how the titles of the IPL franchisees are basis words related to royalty – Kings (2), Royals, Knights, and Chargers - Words from the medieval world. The more I think about the co-incidence of the titles to royalty, I realize that the similarity to royalty is more than just in the name
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
IPL: Royalty Revisited
A few days back I was reading an article on how the titles of the IPL franchisees are basis words related to royalty – Kings (2), Royals, Knights, and Chargers - Words from the medieval world. The more I think about the co-incidence of the titles to royalty, I realize that the similarity to royalty is more than just in the name
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
IPL: Royalty Revisited
A few days back I was reading an article on how the titles of the IPL franchisees are basis words related to royalty – Kings (2), Royals, Knights, and Chargers - Words from the medieval world. The more I think about the co-incidence of the titles to royalty, I realize that the similarity to royalty is more than just in the name
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not…
Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it….
Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s Durbar, you have clowns too for entertainment
The auctioning…. Reminds me of the way the Gladiators were traded during the Roman empire… The public way the auctioning of the players are done is akin to the human trade of a bygone era
Talking about Gladiators…. I had read somewhere that each team of gladiators were a mix of veterans and rookies…. Look at any team in IPL, you will find the similarity….
They say history repeats itself…. And through IPL, repetition is truly happening;
Santosh
Reed's Beads Trunk Show
Marsha Neal Studio Trunk Show
April 6 - 17, 2010
At Reed's Beads
32 N. Main Street
Ambler, Pa
Just dropped off some pendants, scarves and silks to Erica on Thursday... It was Riley's first trip to a bead shop, so we snapped a picture:
And she had some beads that I couldn't resist! I have plans for these little jewels (if Chloe decides I can have them back)...
Peeves likes them too...
- Post From My iPhone
April 6 - 17, 2010
At Reed's Beads
32 N. Main Street
Ambler, Pa
Just dropped off some pendants, scarves and silks to Erica on Thursday... It was Riley's first trip to a bead shop, so we snapped a picture:
And she had some beads that I couldn't resist! I have plans for these little jewels (if Chloe decides I can have them back)...
Peeves likes them too...
- Post From My iPhone
Reed's Beads Trunk Show
Marsha Neal Studio Trunk Show
April 6 - 17, 2010
At Reed's Beads
32 N. Main Street
Ambler, Pa
Just dropped off some pendants, scarves and silks to Erica on Thursday... It was Riley's first trip to a bead shop, so we snapped a picture:
And she had some beads that I couldn't resist! I have plans for these little jewels (if Chloe decides I can have them back)...
Peeves likes them too...
- Post From My iPhone
April 6 - 17, 2010
At Reed's Beads
32 N. Main Street
Ambler, Pa
Just dropped off some pendants, scarves and silks to Erica on Thursday... It was Riley's first trip to a bead shop, so we snapped a picture:
And she had some beads that I couldn't resist! I have plans for these little jewels (if Chloe decides I can have them back)...
Peeves likes them too...
- Post From My iPhone
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