For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Senin, 25 Mei 2009
Airtel Launches cloud based Net PC
For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Airtel Launches cloud based Net PC
For all those (including myself), who have been complaining about the low penetration of Internet, and the great digital divide in India... here is what Airtel has to offer..
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
Targeting close to 200,000 subscribers by this year end, this would soon become an important platform for people in the fringes of the digital divide to adapt to technology... I feel this would be lapped up eagerly by both the businesses and individuals..
Gist of article:
Low-cost computing and broadband penetration in the country is set to get a boost with Bharti Airtel, India's largest telecom operator, launching a low-cost online computer powered by Microsoft and Nivio.
Priced at Rs7,999, the Airtel Net PC is a plug-and-play online computer with a 15-inch LCD monitor, mouse, and Nivio companion (which enables the PC to connect to a backend Linux-run server for storage and applications).
To read more click here
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
What ails Internet advertising in India?
Some random thoughts on what ails Internet advertising in India -
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
1) Internet advertising always comes as an after thought in client's campaign
2) few publishers control most of the traffic and ad revenue
3) Always have been sold on 'performance' parameter... branding was never considered as an option
4) In India Internet has been synonymous with 'Free' - even the marketers demand it
5) Penetration has been a perennial problem
6) cost per reach is still higher compared to other mediums
7) Tracking and optimizing the campaign is expensive... and client's mostly are not willing to invest or pay for the same
8) No standards - in rates, measurements - varies from publisher to publisher
9) success stories of internet advertising are by and far few & rare
10) Most restaurants (digital ad agencies) believes in the presentation (creative) not the cooking (science/strategy) of what they serve
10.a) Most of the online campaigns are half cooked dishes served to the client... and many clients complain about indigestion after their campaign :)
11) Most (clients and agencies) believe "what is West, is Best"
12) Only a few good men :)
Any more....add on...
Cheers
Santosh
Jumat, 22 Mei 2009
The real winner of India Election
Who do you think is the real winner of the India General Elections? Is it the UPA, the Congress Party, the 500+ MPs, or us, the citizens of this country?
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
The real winner of India Election
Who do you think is the real winner of the India General Elections? Is it the UPA, the Congress Party, the 500+ MPs, or us, the citizens of this country?
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
The real winner of India Election
Who do you think is the real winner of the India General Elections? Is it the UPA, the Congress Party, the 500+ MPs, or us, the citizens of this country?
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months
They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties
Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, what needs to be done… etc, etc, etc… the media hype thus created was about a hung parliament.. mid term polls, horse trading, negotiation.. etc… In fact no 2 channels had the same exit poll analysis… give me a break.. a rose is a rose is a rose… the prediction should have been same or at-least similar
Cometh the truth, when the results were declared… and poof… all the predictions is out of the window… and the media vultures have forgot all about the earlier carcasses they fed to the public and now started serving the new dish… all about ministries, etc.. the stuff they spoke about in the pre election analysis and exit polls all conveniently covered with new content…
The news TV stations got their share of TRP’s, the newspaper - their circulation, and the advertising monies…
The bickering about seat sharing has already begun in the political circles… the citizens would still go about with their lives, praying and believing in divine interventions rather than the local politician to solve his or her problems… The media has made their monies, and have made sure all they have said and done prior to the results are forgotten… and with a smirk on their face. Smirk of a Winner.
Cheers
Santosh
Selasa, 19 Mei 2009
Birthday New and Old Things
Ok, May 18th is my actual birthday...
So what did I decide to do on my birthday...
I decided that after a crazy morning of running around and checking FaceBook & emails...
That I would do something productive...
In the sense of getting that nagging feeling off my back and just get to it...
So I spent my birthday afternoon sorting through my garage...
Not an ordinary garage cleaning...
It was a go through the stuff from 3 grandmothers and 1 mother bins upon bins of stuff sitting there, wanting to be unpacked and out into the world again...
Here are some of the finds from my Grandma Neal's bins...
Above: antique shoe making...
(I also have some of my great-grandmothers shoes from around 1900)
Antique Coffee Bean Grinder, Antique Toy Stove, Antique Toy Sewing Machine
Antique Toaster (I just love the shape & overall design... what a magnificent toaster!)
A basket of old paperback books circa 1924...
Old pictures and pocket frames... family members? Not sure...
Some really cool pieces of her silver collection.
Not from a set she has, but probably ones she collected individually...
Old hand held mirror and body/face powder holder...
An old massage kit in a suitcase - pretty funky!
And speaking of hands and how wonderful they can be...
Check out how Chloe has deciding to use her hands and fingers to eat these black olives...
One more day of garage clean up for now, then I'm back into studio mode to get ready for Bead & Button... (booth 521).
I'm thinking that hands will have a strong influence in my upcoming work...
Oh, and Kelly (yes, you - Kelly with the pink hair sometimes... I think I'm onto something for that commissioned work we talked about). I'm going to let you read up on my blogs to see if you get it without me leading you into it... I think you will see the path...
Birthday New and Old Things
Ok, May 18th is my actual birthday...
So what did I decide to do on my birthday...
I decided that after a crazy morning of running around and checking FaceBook & emails...
That I would do something productive...
In the sense of getting that nagging feeling off my back and just get to it...
So I spent my birthday afternoon sorting through my garage...
Not an ordinary garage cleaning...
It was a go through the stuff from 3 grandmothers and 1 mother bins upon bins of stuff sitting there, wanting to be unpacked and out into the world again...
Here are some of the finds from my Grandma Neal's bins...
Above: antique shoe making...
(I also have some of my great-grandmothers shoes from around 1900)
Antique Coffee Bean Grinder, Antique Toy Stove, Antique Toy Sewing Machine
Antique Toaster (I just love the shape & overall design... what a magnificent toaster!)
A basket of old paperback books circa 1924...
Old pictures and pocket frames... family members? Not sure...
Some really cool pieces of her silver collection.
Not from a set she has, but probably ones she collected individually...
Old hand held mirror and body/face powder holder...
An old massage kit in a suitcase - pretty funky!
And speaking of hands and how wonderful they can be...
Check out how Chloe has deciding to use her hands and fingers to eat these black olives...
One more day of garage clean up for now, then I'm back into studio mode to get ready for Bead & Button... (booth 521).
I'm thinking that hands will have a strong influence in my upcoming work...
Oh, and Kelly (yes, you - Kelly with the pink hair sometimes... I think I'm onto something for that commissioned work we talked about). I'm going to let you read up on my blogs to see if you get it without me leading you into it... I think you will see the path...
Senin, 18 Mei 2009
Twitter: Do you tweet?; Yes, No, Maybe
It is taking on the social media space by storm. eMarketer reports that by 2010 18 Million people would be tweeting in US alone. That is quite a bit of chirping in the online space. India however has a different story to say. Comscore says that there were close to 120K unique visits to twitter during Feb 2009. This figure is minuscule and no marketer would consider tweeter as a medium of engagement at this point of time.
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
Twitter: Do you tweet?; Yes, No, Maybe
It is taking on the social media space by storm. eMarketer reports that by 2010 18 Million people would be tweeting in US alone. That is quite a bit of chirping in the online space. India however has a different story to say. Comscore says that there were close to 120K unique visits to twitter during Feb 2009. This figure is minuscule and no marketer would consider tweeter as a medium of engagement at this point of time.
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
Twitter: Do you tweet?; Yes, No, Maybe
It is taking on the social media space by storm. eMarketer reports that by 2010 18 Million people would be tweeting in US alone. That is quite a bit of chirping in the online space. India however has a different story to say. Comscore says that there were close to 120K unique visits to twitter during Feb 2009. This figure is minuscule and no marketer would consider tweeter as a medium of engagement at this point of time.
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool
Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon?
Why Twitter?
Twitter as a social media tool is all about real time status update. This is done through the web (by far the most popular) and through various Mobile phone applications including SMS.
Why do people tweet??
Here’s an interesting article that dives into a variety of topics of how and why people use Twitter.
The following research report dives into Twitter use by looking at 425 active users and one of the key issues it aimed to tackle was the “why tweet?” question. According to the study from Pew Internet and American Life Project…
“Interestingly, there is does not appear to be one standout reason why people use Twitter, the research found. Rather, there are a variety of economic, learning and social motivations.
When tweeters were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree), MarketingProfs calculated the following averages for each of the responses:
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The findings show that the highest number of respondents are motivated by learning new things and getting information in a timely manner.”
What can a company/brand do in the twitterosphere??
Twitter can be used to build a community, network directly with consumers, share PR news and updates, add personality to your company’s brand, provide status updates related to your company or service, and probably a lot of things that have yet to be discovered
A company that has a focused digital approach in terms of a website/blog, which has a growing and dedicated traffic can use Twitter as an ‘outreach’ platform. This way people having interest in the company or brand can follow the tweets from website / blog or connect with other like minded people. Interested readers are redirected to the website for more content or engagement
In the current avatar – twitter is all about timeliness of the content, and the companies / brand can leverage the same – at no cost
There could be many more, some of the things I feel the brand can tweet about are:-
1) For PR
2) Company updates (Internal and External audience)
3) New launches or What’s new
4) Job vacancies
5) A discussion board
Companies or brands can work our unique ways to capture the user interest.. Suppose a company is working on a new product development – without giving confidential information a real time update on what’s happening can be tweeted – the trails and tribulations of bring out a new product can be captured in 140 character updates the company tweets… such intriguing stories can capture the user imagination and soon your flock will grow..
Try Twitter. And may your followers grow
Cheers
Santosh
Senin, 11 Mei 2009
Step By Step Wire Jewelry Summer 2009
I just got my copy of Step By Step Wire Jewelry magazine in the mail today.
It's the Summer 2009 issue...
My friend Gaea has a beautiful necklace on the front cover!
Some of my new porcelain decal pieces are featured in the "Product News" section (page 54) by Sara E. Graham, Assistant Editor.
And I've had some people emailing me about them.
I don't quite have a catalog for the decal pieces - not sure if I really want to start a production line of them like I did with the textured pieces. It becomes a potential burnout situation for me... I'd rather work with you on making something unique and special!
So here is a quick breakdown...
Some images work better on particular shapes and sizes of my pendants.
So this means there is a bit of limitation with what I can make (with what I want to make really... it's got to have a certain look to me or I just can't bring myself to keep making it).
My shapes are the same as my textured pendants.
The pricing is just $2 more per piece due to the additional time to work with the decal and the extra firing...
So if you want to order any of the pieces shown in the picture above from the magazine, you can email me the following "code" to Marsha@MarshaNealStudio.com
Starting with the upper left pendant and going clock-wise:
Wasp Decal Image - D- Pendant = $20 retail
Wasp Decal Image - N - Pendant = $16 retail
Flower Drawing 16 - G - Pendant = $20 retail
Chickadee Drawing - F - Pendant = $12 retail
Tree Drawing - Med Oval - Pendant = $16 retail
The flower image is the only pendant that has an image on the one side only. The image wraps around to the back of the piece. The other 4 have the same image - or another one on the back. If you want the same, you can email me that you want it that way - or I can surprise you with another image that works with it on the back which makes it reversible.
I also have a bunch of my decal pieces in my Etsy shop with wire wrapped bails and a silky ribbon for a necklace for anyone that wants something ready to wear! I'm all about making things simple at times...
Make sure you pick up your copy of Step By Step Wire Jewelry for some great project ideas and inspirations!!! It's a great place to jump start your creative juices!!!
Thanks!
Step By Step Wire Jewelry Summer 2009
I just got my copy of Step By Step Wire Jewelry magazine in the mail today.
It's the Summer 2009 issue...
My friend Gaea has a beautiful necklace on the front cover!
Some of my new porcelain decal pieces are featured in the "Product News" section (page 54) by Sara E. Graham, Assistant Editor.
And I've had some people emailing me about them.
I don't quite have a catalog for the decal pieces - not sure if I really want to start a production line of them like I did with the textured pieces. It becomes a potential burnout situation for me... I'd rather work with you on making something unique and special!
So here is a quick breakdown...
Some images work better on particular shapes and sizes of my pendants.
So this means there is a bit of limitation with what I can make (with what I want to make really... it's got to have a certain look to me or I just can't bring myself to keep making it).
My shapes are the same as my textured pendants.
The pricing is just $2 more per piece due to the additional time to work with the decal and the extra firing...
So if you want to order any of the pieces shown in the picture above from the magazine, you can email me the following "code" to Marsha@MarshaNealStudio.com
Starting with the upper left pendant and going clock-wise:
Wasp Decal Image - D- Pendant = $20 retail
Wasp Decal Image - N - Pendant = $16 retail
Flower Drawing 16 - G - Pendant = $20 retail
Chickadee Drawing - F - Pendant = $12 retail
Tree Drawing - Med Oval - Pendant = $16 retail
The flower image is the only pendant that has an image on the one side only. The image wraps around to the back of the piece. The other 4 have the same image - or another one on the back. If you want the same, you can email me that you want it that way - or I can surprise you with another image that works with it on the back which makes it reversible.
I also have a bunch of my decal pieces in my Etsy shop with wire wrapped bails and a silky ribbon for a necklace for anyone that wants something ready to wear! I'm all about making things simple at times...
Make sure you pick up your copy of Step By Step Wire Jewelry for some great project ideas and inspirations!!! It's a great place to jump start your creative juices!!!
Thanks!
Minggu, 10 Mei 2009
Mother's Day Picture From Chloe
We had a very nice morning - our little family group...
Chloe made this construction paper and marker drawing after breakfast...
Thank goodness for washable markers!
It was all over her hands, her pajamas, and the table...
She loves making art, and of course, had to use every color in the pack...
I asked Dave to scan it and put a little saying on it via the computer to send to our "mom" relatives in Florida.
I love that he put a recent picture of her as a watermark within the image...
If you are a mom,
If you act like a mom,
If you care about people like you're a mom...
Then Happy Mother's Day to you!!!
Mother's Day Picture From Chloe
We had a very nice morning - our little family group...
Chloe made this construction paper and marker drawing after breakfast...
Thank goodness for washable markers!
It was all over her hands, her pajamas, and the table...
She loves making art, and of course, had to use every color in the pack...
I asked Dave to scan it and put a little saying on it via the computer to send to our "mom" relatives in Florida.
I love that he put a recent picture of her as a watermark within the image...
If you are a mom,
If you act like a mom,
If you care about people like you're a mom...
Then Happy Mother's Day to you!!!
Kamis, 07 Mei 2009
Garden Decal Pendants with Words
I don't have too much time today, so some quick pictures of pieces that I just took out of the kiln and have split to go to two places:
Marlborough, MA this weekend: May 8-10 at the Innovative Beads Expo Show
Pennington, NJ May 8 - 17, 2009.
I have a wandering mind...
Every day when I have time to sit and think about stuff,
I remember some of the things that I talked to my mom about before she passed away...
Some of these sayings are funny things that pop into my head.
Some are conversations I have in my head that I am thinking towards people...
Which I think stem from ALL of the actual conversations I have with people, and are just wondering how they are doing and what they are up to (and how is their garden growing...)
I love to share plants from my garden.
In the next 2 weeks I plan on starting to split up some of the clumps that seem to be doing quite well to share them with my neighbors and friends...
See - my mind wanders...
Here are some pictures that I took this last weekend at Bead Fest Wire in Philly of the "Marsha Neal Studio" booth.
Quote marks because my friend Darlene of D7 Studio has taken the reigns with the bead shows for me so I can try to become the "bead maker" once again (more on that subject later...).
Here are the pics. You can see this cool stuff along with some other artists pieces (Artisan Clay)at the Innovative Beads Expo Show in Marlborough, MA this weekend May 8-10, 2009
Marsha Neal Studio Porcelain Pendants
Marsha Neal Studio Porcelain Pendants
Nollie's Follies Artist made Glass Beads
You've GOT to see these flower beads - the picture does no justice!
Darlene made this necklace with Nolly's beads and some of the Hand Painted Silks
Italian Wire Mesh: 2.5mm, 6mm and some new round mesh!
Silky, Fairy and 2mm Hand Painted Silks (a lot more here than on my website!)
Some examples of the various ceramic artists work including:
Charlene Randolf, Gaea, Mazet Studios, Off Center Productions, Jangles, Earthenwood Studio, Golem Designs + others... (running out of time to make links to everyone - sorry... will fix that later!)
Some of Lisa Kan's Haiku Beads...
There are Lilly Pilly Shell Pendants in there too.
And Lily Studios pressed flower pendants...
And this is Darlene. The owner of D7 Studio. What a great gal!!!
Make sure to stop by and tell her that you saw this on the Marsha Neal Studio Blog.
We're trying to see if it helps to bring in customers to the shows...
See you all later...
Garden Decal Pendants with Words
I don't have too much time today, so some quick pictures of pieces that I just took out of the kiln and have split to go to two places:
Marlborough, MA this weekend: May 8-10 at the Innovative Beads Expo Show
Pennington, NJ May 8 - 17, 2009.
I have a wandering mind...
Every day when I have time to sit and think about stuff,
I remember some of the things that I talked to my mom about before she passed away...
Some of these sayings are funny things that pop into my head.
Some are conversations I have in my head that I am thinking towards people...
Which I think stem from ALL of the actual conversations I have with people, and are just wondering how they are doing and what they are up to (and how is their garden growing...)
I love to share plants from my garden.
In the next 2 weeks I plan on starting to split up some of the clumps that seem to be doing quite well to share them with my neighbors and friends...
See - my mind wanders...
Here are some pictures that I took this last weekend at Bead Fest Wire in Philly of the "Marsha Neal Studio" booth.
Quote marks because my friend Darlene of D7 Studio has taken the reigns with the bead shows for me so I can try to become the "bead maker" once again (more on that subject later...).
Here are the pics. You can see this cool stuff along with some other artists pieces (Artisan Clay)at the Innovative Beads Expo Show in Marlborough, MA this weekend May 8-10, 2009
Marsha Neal Studio Porcelain Pendants
Marsha Neal Studio Porcelain Pendants
Nollie's Follies Artist made Glass Beads
You've GOT to see these flower beads - the picture does no justice!
Darlene made this necklace with Nolly's beads and some of the Hand Painted Silks
Italian Wire Mesh: 2.5mm, 6mm and some new round mesh!
Silky, Fairy and 2mm Hand Painted Silks (a lot more here than on my website!)
Some examples of the various ceramic artists work including:
Charlene Randolf, Gaea, Mazet Studios, Off Center Productions, Jangles, Earthenwood Studio, Golem Designs + others... (running out of time to make links to everyone - sorry... will fix that later!)
Some of Lisa Kan's Haiku Beads...
There are Lilly Pilly Shell Pendants in there too.
And Lily Studios pressed flower pendants...
And this is Darlene. The owner of D7 Studio. What a great gal!!!
Make sure to stop by and tell her that you saw this on the Marsha Neal Studio Blog.
We're trying to see if it helps to bring in customers to the shows...
See you all later...
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