Management-Ally, Part 8: Online Behaviour – Why people don’t behave the way the do…

It has been quite a while since I have written anything under the Management-Ally series. I had in my early days of blogging started the following series:
1. Management-Ally: Topics of interests that would give my perspective of Management related topics.
2. Manage-Mentally: The topics under this heading were usually humorous in nature. It gave my view of a specific management related topic in a lighter vein.
I have decided to re-start writing articles under these headings. Under this Management-Ally series, I wanted to cover my thoughts on Online Behaviour – why people don’t behave the way they do in real life
There is a vast difference in the behaviour of people when they are online or offline. We all have been conditioned to the fact that Internet enables an easy and convenient way of communicating with each other. But these online interactions are not necessarily, an extension of our real life behaviour but a medium for surfacing our deep rooted feelings/actions. A common example would be – You would find it hard to say no to a friend of yours when you are face to face, but when you are online chatting, saying no would not be hard.
My main line of question is - has the Net increased social interactions, but of a different kind?
Why does the same person, behave differently when he/she is online? Taking the Freudian principle and tweaking the ‘Iceberg’ model a little bit, we can get into the different stages and the effect of the same on the user’s psyche.
When a person is online there are 4 stages that will affect his online behaviour.
The Normal Stage
The Interlinked Stage
The ‘attached’ Stage
The ‘detached’ Stage

The Normal Stage:
When the user is online, and interacting with people he/she knows (either through email/Instant Messaging, writing scrap). This phenomenon is predominantly the way any user would behave when in online space. It is usually happens – when you know others, and others know you.



The Interlinked Stage:
In this stage the user would react the same way as in normal stage in most of the instances. However, there would be instances where he might behave in a manner we would not have in real life. Example, in a particular situation, a person may not say no when he is face to face with the other party (especially, if he/she knows the other party); but saying no through an email or message (SMS) would be easier, and they might just do that. This is usually true – when you want to send comments/feedback on articles, blog scrap, or you are using a known identity and chatting in a chat room.



The Attached Stage:
This stage of people you would find usually in the virtual world scenario – There.com, secondlife.com. Also such behaviour is found in chat rooms, where you can log on as anonymous user. Here your behaviour would have some semblance to what you do in offline world. However, you would transgress a lot, and would do be willing to do things you normally would not do. However, if the online space is some place where others know you in real life – you will still behave in the normal way in some instance.


The Detached Stage:
Creating anonymous online avatars, extreme online gaming, geeks who are well versed with the ways of the Internet, and want to have some fun at somebody’s expense are some of the places you would find such behaviour. P2P sites where you upload/ download stuff that are not legal – the reason is not that you want to break the law, it is more to satisfy the ‘rebel’ in you.



Conclusion:
Online behaviour of a person need not be same as their real life behaviour. As a medium, Internet gives the user an option of being anonymous, and thus a reason for them to behave in a manner that will not be similar to their off-line behaviour.
As an advertiser we need to understand, the place, the reason, and the age (number of years using internet) of the target group, before we make ads, targeting them. We currently live in a world, wherein we use the findings of the offline behaviour of a person, and create communication messaging for online medium
It would be great to do a proper research on the online behaviour of the TG, before we have empirical data to substantiate the above theory.

Management-Ally, Part 8: Online Behaviour – Why people don’t behave the way the do…

It has been quite a while since I have written anything under the Management-Ally series. I had in my early days of blogging started the following series:
1. Management-Ally: Topics of interests that would give my perspective of Management related topics.
2. Manage-Mentally: The topics under this heading were usually humorous in nature. It gave my view of a specific management related topic in a lighter vein.
I have decided to re-start writing articles under these headings. Under this Management-Ally series, I wanted to cover my thoughts on Online Behaviour – why people don’t behave the way they do in real life
There is a vast difference in the behaviour of people when they are online or offline. We all have been conditioned to the fact that Internet enables an easy and convenient way of communicating with each other. But these online interactions are not necessarily, an extension of our real life behaviour but a medium for surfacing our deep rooted feelings/actions. A common example would be – You would find it hard to say no to a friend of yours when you are face to face, but when you are online chatting, saying no would not be hard.
My main line of question is - has the Net increased social interactions, but of a different kind?
Why does the same person, behave differently when he/she is online? Taking the Freudian principle and tweaking the ‘Iceberg’ model a little bit, we can get into the different stages and the effect of the same on the user’s psyche.
When a person is online there are 4 stages that will affect his online behaviour.
The Normal Stage
The Interlinked Stage
The ‘attached’ Stage
The ‘detached’ Stage

The Normal Stage:
When the user is online, and interacting with people he/she knows (either through email/Instant Messaging, writing scrap). This phenomenon is predominantly the way any user would behave when in online space. It is usually happens – when you know others, and others know you.



The Interlinked Stage:
In this stage the user would react the same way as in normal stage in most of the instances. However, there would be instances where he might behave in a manner we would not have in real life. Example, in a particular situation, a person may not say no when he is face to face with the other party (especially, if he/she knows the other party); but saying no through an email or message (SMS) would be easier, and they might just do that. This is usually true – when you want to send comments/feedback on articles, blog scrap, or you are using a known identity and chatting in a chat room.



The Attached Stage:
This stage of people you would find usually in the virtual world scenario – There.com, secondlife.com. Also such behaviour is found in chat rooms, where you can log on as anonymous user. Here your behaviour would have some semblance to what you do in offline world. However, you would transgress a lot, and would do be willing to do things you normally would not do. However, if the online space is some place where others know you in real life – you will still behave in the normal way in some instance.


The Detached Stage:
Creating anonymous online avatars, extreme online gaming, geeks who are well versed with the ways of the Internet, and want to have some fun at somebody’s expense are some of the places you would find such behaviour. P2P sites where you upload/ download stuff that are not legal – the reason is not that you want to break the law, it is more to satisfy the ‘rebel’ in you.



Conclusion:
Online behaviour of a person need not be same as their real life behaviour. As a medium, Internet gives the user an option of being anonymous, and thus a reason for them to behave in a manner that will not be similar to their off-line behaviour.
As an advertiser we need to understand, the place, the reason, and the age (number of years using internet) of the target group, before we make ads, targeting them. We currently live in a world, wherein we use the findings of the offline behaviour of a person, and create communication messaging for online medium
It would be great to do a proper research on the online behaviour of the TG, before we have empirical data to substantiate the above theory.

Management-Ally, Part 8: Online Behaviour – Why people don’t behave the way the do…

It has been quite a while since I have written anything under the Management-Ally series. I had in my early days of blogging started the following series:
1. Management-Ally: Topics of interests that would give my perspective of Management related topics.
2. Manage-Mentally: The topics under this heading were usually humorous in nature. It gave my view of a specific management related topic in a lighter vein.
I have decided to re-start writing articles under these headings. Under this Management-Ally series, I wanted to cover my thoughts on Online Behaviour – why people don’t behave the way they do in real life
There is a vast difference in the behaviour of people when they are online or offline. We all have been conditioned to the fact that Internet enables an easy and convenient way of communicating with each other. But these online interactions are not necessarily, an extension of our real life behaviour but a medium for surfacing our deep rooted feelings/actions. A common example would be – You would find it hard to say no to a friend of yours when you are face to face, but when you are online chatting, saying no would not be hard.
My main line of question is - has the Net increased social interactions, but of a different kind?
Why does the same person, behave differently when he/she is online? Taking the Freudian principle and tweaking the ‘Iceberg’ model a little bit, we can get into the different stages and the effect of the same on the user’s psyche.
When a person is online there are 4 stages that will affect his online behaviour.
The Normal Stage
The Interlinked Stage
The ‘attached’ Stage
The ‘detached’ Stage

The Normal Stage:
When the user is online, and interacting with people he/she knows (either through email/Instant Messaging, writing scrap). This phenomenon is predominantly the way any user would behave when in online space. It is usually happens – when you know others, and others know you.



The Interlinked Stage:
In this stage the user would react the same way as in normal stage in most of the instances. However, there would be instances where he might behave in a manner we would not have in real life. Example, in a particular situation, a person may not say no when he is face to face with the other party (especially, if he/she knows the other party); but saying no through an email or message (SMS) would be easier, and they might just do that. This is usually true – when you want to send comments/feedback on articles, blog scrap, or you are using a known identity and chatting in a chat room.



The Attached Stage:
This stage of people you would find usually in the virtual world scenario – There.com, secondlife.com. Also such behaviour is found in chat rooms, where you can log on as anonymous user. Here your behaviour would have some semblance to what you do in offline world. However, you would transgress a lot, and would do be willing to do things you normally would not do. However, if the online space is some place where others know you in real life – you will still behave in the normal way in some instance.


The Detached Stage:
Creating anonymous online avatars, extreme online gaming, geeks who are well versed with the ways of the Internet, and want to have some fun at somebody’s expense are some of the places you would find such behaviour. P2P sites where you upload/ download stuff that are not legal – the reason is not that you want to break the law, it is more to satisfy the ‘rebel’ in you.



Conclusion:
Online behaviour of a person need not be same as their real life behaviour. As a medium, Internet gives the user an option of being anonymous, and thus a reason for them to behave in a manner that will not be similar to their off-line behaviour.
As an advertiser we need to understand, the place, the reason, and the age (number of years using internet) of the target group, before we make ads, targeting them. We currently live in a world, wherein we use the findings of the offline behaviour of a person, and create communication messaging for online medium
It would be great to do a proper research on the online behaviour of the TG, before we have empirical data to substantiate the above theory.

Where Did Autumn Go?

It seems like just yesterday we were looking at the beautiful leaves on the trees.

Then overnight, they all fell off and into our yard.

I had thrown out my back on Friday

and Dave said no to me trying to help clean up the yard on Sunday

even though I was feeling a bit better...

(and I know better, I've got to admit he is just about always right!)

So here are some pictures of the big pile of leaves that he made for Chloe on Sunday.

She isn't walking yet, and was a bit unsure at first...

But as you can see by the smile on her face

(the "ham" face as Dave calls it)...

She loved it!

So for now, the trees are bare.

My garden has gone to its winter rest.

The birds & squirrels are cleaning out the feeders every day.

And I am working on new designs for my new infant apparel line

with my friend Kim from AspenWear.

The website is still being updated - it is getting an overhaul - very time consuming!

We're busy as ever!

Hope everything is well with you all!

Thanks for reading...

Where Did Autumn Go?

It seems like just yesterday we were looking at the beautiful leaves on the trees.

Then overnight, they all fell off and into our yard.

I had thrown out my back on Friday

and Dave said no to me trying to help clean up the yard on Sunday

even though I was feeling a bit better...

(and I know better, I've got to admit he is just about always right!)

So here are some pictures of the big pile of leaves that he made for Chloe on Sunday.

She isn't walking yet, and was a bit unsure at first...

But as you can see by the smile on her face

(the "ham" face as Dave calls it)...

She loved it!

So for now, the trees are bare.

My garden has gone to its winter rest.

The birds & squirrels are cleaning out the feeders every day.

And I am working on new designs for my new infant apparel line

with my friend Kim from AspenWear.

The website is still being updated - it is getting an overhaul - very time consuming!

We're busy as ever!

Hope everything is well with you all!

Thanks for reading...

Goodbye - God of Offside

Thank you Dada


Cheers

Santosh

Goodbye - God of Offside

Thank you Dada


Cheers

Santosh

Goodbye - God of Offside

Thank you Dada


Cheers

Santosh

General Elections in India - Canvassing Digital Style

The US Elections and the results have been historic. The way the campaign was fought and the results there of, are the cocksure way of the way the wind blows. Much more the results (it was a foregone conclusion that the anti-incumbency votes would prevail in this election), I was keener on the way the election was fought.

The use of Online and digital media in the US election was awesome. It will be talked about and replicated in the developed world and maybe in countries like India too.

India is going in for its General Elections in early 2009. In the meantime there are lot of states that would be going to elections. The elections in Delhi are slated for end of November. Already candidates sending emails to residents of specific locality has come in news articles.

India has substantial online users (close to 35 Million) and a large population who have mobile phones (over 300 Million in the last count). Reaching out to this audience would be of paramount importance to all parties.

From an advertising point of view digital is a cost effective and an efficient medium. The best part of digital medium is that of optimizing the campaign in between and also the targeting and customization that is possible.

The social networking sites talks about millions of registered users.. and sites likes Orkut claims to have 8 Million profiles from India... Not a bad place to canvass, eh. Imagine targeted banners, where in you can put the local candidate’s photo on the banner ads...

A study by researchers from Princeton and Michigan Universities, together with the US Student Public Interest Research Group (PIRG) New Voter Project Mobile Voter and Working Assets found that text message reminders to new voters increased an individual’s likelihood of voting by close to 5 percentage points. This is an increase similar to ‘quality phone call’ reminders, but at a fraction of the cost.

Where does this leave the Indian politician, and what he/she can do to reach out in this networked digital world? Discounting the fact, that most candidates are of the dinosaur era, and their internet and mobile awareness might be no different from an trained orangutan:). Here are some digital tactics they can adopt for this elections..

Online
Campaign Website
Candidate profile on popular SNS - Orkut/Facebook
Emailer activity
Banner ad campaigns - targeted
Online Webcasts
Online give-away collaterals like Ringtone, wallpaper, downloads, etc


Mobile:

SMS
Shortcode
IVRS
MMS
WAP access


Campaign Website:

Each party should have a specific campaign website. The website should highlight what their manifesto is, list of their candidates, A video clip from their leader, Discussion board, The leader schedules, the problems that they will address - national and local (interactive map format).. Polling booth details, etc, etc

SNS sites:

All the candidates needs to have their profile pages on popular SNS sites,, with their complete bio, what their contribution to the society was, is and will be. People can post scraps and the campaign managers’ needs to respond to those at the earliest. Photos, party symbols, ad collaterals can all be linked to for downloads. RSS feeds for alerts from the candidates needs to be provided.

Email Activity:

Regular email activity (once a month/fortnight, based on timelines) can be sent to selected database in each candidate’s constituency. The mails will be from the candidate and personal in nature. I read somewhere, that a candidate from one of the constituency in Delhi is doing this activity.

Banner ads:

The party can go for a pan-India banner campaign that will be targeted banner ads. The banner ads are customized based on the candidate, and the message talking about the local issue pertaining to that state/constituency

Webcast & Online take away collaterals:

These can be part of the campaign website - where in the user can download various branded collaterals, and also watch webcasts of the candidates or the party leaders in action.

The party can also look at online mock campaigns to see what the user reactions are - this would be done independent of the campaign websites. This would give the campaign managers a dipstick into pulse of the public and can optimize/change their campaign tactics


Internet through its shallow penetration may not be as effective as the other forms of traditional mass media. But, the truth of the matter is most of the 'influencers' - the intelligentsia, the media people are all Internet Savvy. They look at information on the net, which is reproduced and picked up in the traditional mass media formats. Hence it is imperative that the parties give a serious thought and have Internet as part of their marketing strategy.

India has the second largest mobile population. Close to 27% of India population are mobile phone users. This medium can be really effective in the coming general elections.

SMS: One of the best and simplest forms of sending the message across would be through the SMS. It is cheap and it is targeted. The message can be localised give the candidate name, the party symbol, and the date of election, etc. The fact that the service providers and handsets now have an option of sending vernacular messages helps

Shortcode: The power of shortcode is that it can be part of all the marketing collaterals; and people have an effective way of being in touch with the party/candidates. The shortcode can also be used for pull message - giving all the information which the general public is seeking for..

IVRS: We, culturally, are a society, wherein sound holds an important part. Us ne vachhan diya, mard ki zuban, etc are of paramount importance in our society. Hearing/listening to someone is more comfortable than words... and IVRS - with recorded messages can play an important part in the canvassing.

MMS: Sending MMS clips to people can also be effective, when canvassing through the mobile space..A 2 minute clip which is 'viral' in nature can be really effective in creating WOM (Word of Mobile)

WAP Access: 25 Million people accessed information through their mobile phones last year. And a WAP site would go a long way in terms of communicating more than 160 characters or 2 minute sound/video clips.


I am sure - this elections will be fought in villages, street corners, public grounds, print, TV, radio, and of course the cyberspace.

Cheers

Santosh

General Elections in India - Canvassing Digital Style

The US Elections and the results have been historic. The way the campaign was fought and the results there of, are the cocksure way of the way the wind blows. Much more the results (it was a foregone conclusion that the anti-incumbency votes would prevail in this election), I was keener on the way the election was fought.

The use of Online and digital media in the US election was awesome. It will be talked about and replicated in the developed world and maybe in countries like India too.

India is going in for its General Elections in early 2009. In the meantime there are lot of states that would be going to elections. The elections in Delhi are slated for end of November. Already candidates sending emails to residents of specific locality has come in news articles.

India has substantial online users (close to 35 Million) and a large population who have mobile phones (over 300 Million in the last count). Reaching out to this audience would be of paramount importance to all parties.

From an advertising point of view digital is a cost effective and an efficient medium. The best part of digital medium is that of optimizing the campaign in between and also the targeting and customization that is possible.

The social networking sites talks about millions of registered users.. and sites likes Orkut claims to have 8 Million profiles from India... Not a bad place to canvass, eh. Imagine targeted banners, where in you can put the local candidate’s photo on the banner ads...

A study by researchers from Princeton and Michigan Universities, together with the US Student Public Interest Research Group (PIRG) New Voter Project Mobile Voter and Working Assets found that text message reminders to new voters increased an individual’s likelihood of voting by close to 5 percentage points. This is an increase similar to ‘quality phone call’ reminders, but at a fraction of the cost.

Where does this leave the Indian politician, and what he/she can do to reach out in this networked digital world? Discounting the fact, that most candidates are of the dinosaur era, and their internet and mobile awareness might be no different from an trained orangutan:). Here are some digital tactics they can adopt for this elections..

Online
Campaign Website
Candidate profile on popular SNS - Orkut/Facebook
Emailer activity
Banner ad campaigns - targeted
Online Webcasts
Online give-away collaterals like Ringtone, wallpaper, downloads, etc


Mobile:

SMS
Shortcode
IVRS
MMS
WAP access


Campaign Website:

Each party should have a specific campaign website. The website should highlight what their manifesto is, list of their candidates, A video clip from their leader, Discussion board, The leader schedules, the problems that they will address - national and local (interactive map format).. Polling booth details, etc, etc

SNS sites:

All the candidates needs to have their profile pages on popular SNS sites,, with their complete bio, what their contribution to the society was, is and will be. People can post scraps and the campaign managers’ needs to respond to those at the earliest. Photos, party symbols, ad collaterals can all be linked to for downloads. RSS feeds for alerts from the candidates needs to be provided.

Email Activity:

Regular email activity (once a month/fortnight, based on timelines) can be sent to selected database in each candidate’s constituency. The mails will be from the candidate and personal in nature. I read somewhere, that a candidate from one of the constituency in Delhi is doing this activity.

Banner ads:

The party can go for a pan-India banner campaign that will be targeted banner ads. The banner ads are customized based on the candidate, and the message talking about the local issue pertaining to that state/constituency

Webcast & Online take away collaterals:

These can be part of the campaign website - where in the user can download various branded collaterals, and also watch webcasts of the candidates or the party leaders in action.

The party can also look at online mock campaigns to see what the user reactions are - this would be done independent of the campaign websites. This would give the campaign managers a dipstick into pulse of the public and can optimize/change their campaign tactics


Internet through its shallow penetration may not be as effective as the other forms of traditional mass media. But, the truth of the matter is most of the 'influencers' - the intelligentsia, the media people are all Internet Savvy. They look at information on the net, which is reproduced and picked up in the traditional mass media formats. Hence it is imperative that the parties give a serious thought and have Internet as part of their marketing strategy.

India has the second largest mobile population. Close to 27% of India population are mobile phone users. This medium can be really effective in the coming general elections.

SMS: One of the best and simplest forms of sending the message across would be through the SMS. It is cheap and it is targeted. The message can be localised give the candidate name, the party symbol, and the date of election, etc. The fact that the service providers and handsets now have an option of sending vernacular messages helps

Shortcode: The power of shortcode is that it can be part of all the marketing collaterals; and people have an effective way of being in touch with the party/candidates. The shortcode can also be used for pull message - giving all the information which the general public is seeking for..

IVRS: We, culturally, are a society, wherein sound holds an important part. Us ne vachhan diya, mard ki zuban, etc are of paramount importance in our society. Hearing/listening to someone is more comfortable than words... and IVRS - with recorded messages can play an important part in the canvassing.

MMS: Sending MMS clips to people can also be effective, when canvassing through the mobile space..A 2 minute clip which is 'viral' in nature can be really effective in creating WOM (Word of Mobile)

WAP Access: 25 Million people accessed information through their mobile phones last year. And a WAP site would go a long way in terms of communicating more than 160 characters or 2 minute sound/video clips.


I am sure - this elections will be fought in villages, street corners, public grounds, print, TV, radio, and of course the cyberspace.

Cheers

Santosh

General Elections in India - Canvassing Digital Style

The US Elections and the results have been historic. The way the campaign was fought and the results there of, are the cocksure way of the way the wind blows. Much more the results (it was a foregone conclusion that the anti-incumbency votes would prevail in this election), I was keener on the way the election was fought.

The use of Online and digital media in the US election was awesome. It will be talked about and replicated in the developed world and maybe in countries like India too.

India is going in for its General Elections in early 2009. In the meantime there are lot of states that would be going to elections. The elections in Delhi are slated for end of November. Already candidates sending emails to residents of specific locality has come in news articles.

India has substantial online users (close to 35 Million) and a large population who have mobile phones (over 300 Million in the last count). Reaching out to this audience would be of paramount importance to all parties.

From an advertising point of view digital is a cost effective and an efficient medium. The best part of digital medium is that of optimizing the campaign in between and also the targeting and customization that is possible.

The social networking sites talks about millions of registered users.. and sites likes Orkut claims to have 8 Million profiles from India... Not a bad place to canvass, eh. Imagine targeted banners, where in you can put the local candidate’s photo on the banner ads...

A study by researchers from Princeton and Michigan Universities, together with the US Student Public Interest Research Group (PIRG) New Voter Project Mobile Voter and Working Assets found that text message reminders to new voters increased an individual’s likelihood of voting by close to 5 percentage points. This is an increase similar to ‘quality phone call’ reminders, but at a fraction of the cost.

Where does this leave the Indian politician, and what he/she can do to reach out in this networked digital world? Discounting the fact, that most candidates are of the dinosaur era, and their internet and mobile awareness might be no different from an trained orangutan:). Here are some digital tactics they can adopt for this elections..

Online
Campaign Website
Candidate profile on popular SNS - Orkut/Facebook
Emailer activity
Banner ad campaigns - targeted
Online Webcasts
Online give-away collaterals like Ringtone, wallpaper, downloads, etc


Mobile:

SMS
Shortcode
IVRS
MMS
WAP access


Campaign Website:

Each party should have a specific campaign website. The website should highlight what their manifesto is, list of their candidates, A video clip from their leader, Discussion board, The leader schedules, the problems that they will address - national and local (interactive map format).. Polling booth details, etc, etc

SNS sites:

All the candidates needs to have their profile pages on popular SNS sites,, with their complete bio, what their contribution to the society was, is and will be. People can post scraps and the campaign managers’ needs to respond to those at the earliest. Photos, party symbols, ad collaterals can all be linked to for downloads. RSS feeds for alerts from the candidates needs to be provided.

Email Activity:

Regular email activity (once a month/fortnight, based on timelines) can be sent to selected database in each candidate’s constituency. The mails will be from the candidate and personal in nature. I read somewhere, that a candidate from one of the constituency in Delhi is doing this activity.

Banner ads:

The party can go for a pan-India banner campaign that will be targeted banner ads. The banner ads are customized based on the candidate, and the message talking about the local issue pertaining to that state/constituency

Webcast & Online take away collaterals:

These can be part of the campaign website - where in the user can download various branded collaterals, and also watch webcasts of the candidates or the party leaders in action.

The party can also look at online mock campaigns to see what the user reactions are - this would be done independent of the campaign websites. This would give the campaign managers a dipstick into pulse of the public and can optimize/change their campaign tactics


Internet through its shallow penetration may not be as effective as the other forms of traditional mass media. But, the truth of the matter is most of the 'influencers' - the intelligentsia, the media people are all Internet Savvy. They look at information on the net, which is reproduced and picked up in the traditional mass media formats. Hence it is imperative that the parties give a serious thought and have Internet as part of their marketing strategy.

India has the second largest mobile population. Close to 27% of India population are mobile phone users. This medium can be really effective in the coming general elections.

SMS: One of the best and simplest forms of sending the message across would be through the SMS. It is cheap and it is targeted. The message can be localised give the candidate name, the party symbol, and the date of election, etc. The fact that the service providers and handsets now have an option of sending vernacular messages helps

Shortcode: The power of shortcode is that it can be part of all the marketing collaterals; and people have an effective way of being in touch with the party/candidates. The shortcode can also be used for pull message - giving all the information which the general public is seeking for..

IVRS: We, culturally, are a society, wherein sound holds an important part. Us ne vachhan diya, mard ki zuban, etc are of paramount importance in our society. Hearing/listening to someone is more comfortable than words... and IVRS - with recorded messages can play an important part in the canvassing.

MMS: Sending MMS clips to people can also be effective, when canvassing through the mobile space..A 2 minute clip which is 'viral' in nature can be really effective in creating WOM (Word of Mobile)

WAP Access: 25 Million people accessed information through their mobile phones last year. And a WAP site would go a long way in terms of communicating more than 160 characters or 2 minute sound/video clips.


I am sure - this elections will be fought in villages, street corners, public grounds, print, TV, radio, and of course the cyberspace.

Cheers

Santosh

Marsha Neal Studio Apparel

I'm so excited to announce that my Marsha Neal Studio Apparel line is officially launched! I've got 4 designs: tree, barnicles, and 2 different line curl type spirals. There are currently about 15 scarf colors and 11 ink colors being tested to see which work best with my designs.

My friend Kim Love of AspenWear is printing these for me, and has some for sale through her Etsy Store. I will be adding some styles on my website shopping cart as soon as we get a bit more organized and pick what color scarves and which inks work out the best.

For now you can find a selection on Kim's Etsy page (AspenWear).

At Reed's Beads in Ambler, PA (Trunk Show Nov 6-8 - RIGHT NOW!!!).

And through my bead show tables at the upcoming shows listed on the right side bar.

Here is a picture of the scarves that are at Reed's Beads. Get there soon to grab yours ($22 each). Sheer Jersey material (like wearing a t-shirt around your neck), 93" long, 16" wide and unfinished edges that tend to curl nicely.

Here is a really cool picture that Kim took of her modeling the grass green scarf with the black tree.

I've got some designs in the works for some infant and toddler apparel with my designs. With a kid like Chloe, I'm so inspired to put her in really cool stuff!

Marsha Neal Studio Apparel

I'm so excited to announce that my Marsha Neal Studio Apparel line is officially launched! I've got 4 designs: tree, barnicles, and 2 different line curl type spirals. There are currently about 15 scarf colors and 11 ink colors being tested to see which work best with my designs.

My friend Kim Love of AspenWear is printing these for me, and has some for sale through her Etsy Store. I will be adding some styles on my website shopping cart as soon as we get a bit more organized and pick what color scarves and which inks work out the best.

For now you can find a selection on Kim's Etsy page (AspenWear).

At Reed's Beads in Ambler, PA (Trunk Show Nov 6-8 - RIGHT NOW!!!).

And through my bead show tables at the upcoming shows listed on the right side bar.

Here is a picture of the scarves that are at Reed's Beads. Get there soon to grab yours ($22 each). Sheer Jersey material (like wearing a t-shirt around your neck), 93" long, 16" wide and unfinished edges that tend to curl nicely.

Here is a really cool picture that Kim took of her modeling the grass green scarf with the black tree.

I've got some designs in the works for some infant and toddler apparel with my designs. With a kid like Chloe, I'm so inspired to put her in really cool stuff!