Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Kamis, 29 November 2007
Getting back at the telemarketers
Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Getting back at the telemarketers
Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Rabu, 28 November 2007
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Kamis, 22 November 2007
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Selasa, 06 November 2007
Wishing you all a happy Diwali
I am going to Kerala and the net connection would be intermittent... hence an advance Diwali wishes to all of you - Santosh
PS: Shall try and upload some photos from my visit to kerala soon
PS: Shall try and upload some photos from my visit to kerala soon
Wishing you all a happy Diwali
I am going to Kerala and the net connection would be intermittent... hence an advance Diwali wishes to all of you - Santosh
PS: Shall try and upload some photos from my visit to kerala soon
PS: Shall try and upload some photos from my visit to kerala soon
Wishing you all a happy Diwali
I am going to Kerala and the net connection would be intermittent... hence an advance Diwali wishes to all of you - Santosh
PS: Shall try and upload some photos from my visit to kerala soon
PS: Shall try and upload some photos from my visit to kerala soon
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
"Direct a movie" winner in BigAdda.com
Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country.
More of this article read here
Senin, 05 November 2007
Online Diwali sales to zoom
Online shopping has come of age. Due to dearth of time and tedious ways of traditional shopping, customers are increasingly seeking the convenience of shopping from their home.
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
Online Diwali sales to zoom
Online shopping has come of age. Due to dearth of time and tedious ways of traditional shopping, customers are increasingly seeking the convenience of shopping from their home.
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
Online Diwali sales to zoom
Online shopping has come of age. Due to dearth of time and tedious ways of traditional shopping, customers are increasingly seeking the convenience of shopping from their home.
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.
According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.
Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.
As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.
Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.
A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.
Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.
“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.
A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.
This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.
- Article appeared in Business Standard
Jumat, 02 November 2007
A Wonderful Message by George Carlin
I loved this piece. Hope you like it too.
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
A Wonderful Message by George Carlin
I loved this piece. Hope you like it too.
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
A Wonderful Message by George Carlin
I loved this piece. Hope you like it too.
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
Subject: A wonderful Message by George Carlin:
The paradox of our time in history is that we have
taller buildings but shorter tempers, wider Freeways ,
but narrower viewpoints. We spend more, but have less,
we buy more, but enjoy less. We have bigger houses and
smaller families, more conveniences, but less time. We
have more degrees but less sense, more knowledge, but
less judgment, more experts, yet more problems, more
medicine, but less wellness.
We drink too much, smoke too much, spend too
recklessly, laugh too little, drive too fast, get too
angry, stay up too late, get up too tired, read too
little, watch TV too much , and pray too seldom.
We have multiplied our possessions, but reduced our
values. We talk too much, love too seldom, and hate
too often.
We've learned how to make a living, but not a life.
We've added years to life not life to years. We've
been all the way to the moon and back, but have
trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done
larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've
conquered the atom, but not our prejudice. We write
more, but learn less. We plan more, but accomplish
less. We've learned to rush, but not to wait. We build
more computers to hold more information, to produce
more copies than ever, but we communicate less and
less.
These are the times of fast foods and slow digestion,
big men and small character, steep profits and shallow
relationships. These are the days of two incomes but
more divorce, fancier houses, but broken homes. These
are days of quick trips, disposable diapers, throwaway
morality, one night stands, overweight bodies, and
pills that do everything from cheer, to quiet, to
kill. It is a time when there is much in the showroom
window and nothing in the stockroom.
A time when technology can bring this letter to you,
and a time when you can choose either to share this
insight, or to just hit delete...
Remember; spend some time with your loved ones,
because they are not going to be around forever.
Remember, say a kind word to someone who looks up to
you in awe, because that little person soon will grow
up and leave your side.
Remember, to give a warm hug to the one next to you,
because that is the only treasure you can give with
your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and
your loved ones, but most of all mean it. A kiss and
an embrace will mend hurt when it comes from deep
inside of you.
Remember to hold hands and cherish the moment for
someday that person will not be there again.
Give time to love, give time to speak! And give time
to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take,
but by the moments that take our breath away.
George Carlin
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