Mobile Ringtones Migrate to Full Track and Subscriptions: iSuppli

Mobile music is emerging as a new revenue stream not just for mobile phone operators and handset manufacturers but also for companies involved in producing and distributing content for mobile phones. Initiated by the desire of users to personalize their ringtones and call back tones, the users' preferences are now shifting towards full track music, with Asia and Europe showing the fastest adoption of full track music among users.

Highlights of the report

* The mobile music market revenue is expected to grow from $7 billion (2006) to $15.7 billion (2010) with full track music download contributing nearly $5 billion to the total mobile music revenue.

* Users are migrating from polyphonic ringtones to ringtunes (real music tunes) in advanced countries while polyphonic ringtones are still growing in developing regions. iSuppli study projects that total polyphonic ringtones market will be reduced to just $1 billion by the year 2010.



* Mobile full track music downloads represent the greatest revenue potential, with Asia and Europe leading the global adoption of full track music downloads, followed by North America.

* Growth in digital music -- both broadband and mobile full track music -- will pose increasing challenges to pricing and volume for ringtunes.

* Mobile operators are reducing both subscription and transaction data fees associated with accessing music on mobile.

* Music player-enabled mobile phones are now driving the competitive positioning in the cell phone market. Music phones grew in excess of 300 million units in 2006.

* There is a boom in the shipments of music-capable mobile handsets

Source: iSuppli-Mobile Ringtones Migrate to Full Track and Subscriptions, Face Broadband Music Convergence, White Paper- Q1 2007

Click here for the full report details Agencyfaqs.com

Mobile Ringtones Migrate to Full Track and Subscriptions: iSuppli

Mobile music is emerging as a new revenue stream not just for mobile phone operators and handset manufacturers but also for companies involved in producing and distributing content for mobile phones. Initiated by the desire of users to personalize their ringtones and call back tones, the users' preferences are now shifting towards full track music, with Asia and Europe showing the fastest adoption of full track music among users.

Highlights of the report

* The mobile music market revenue is expected to grow from $7 billion (2006) to $15.7 billion (2010) with full track music download contributing nearly $5 billion to the total mobile music revenue.

* Users are migrating from polyphonic ringtones to ringtunes (real music tunes) in advanced countries while polyphonic ringtones are still growing in developing regions. iSuppli study projects that total polyphonic ringtones market will be reduced to just $1 billion by the year 2010.



* Mobile full track music downloads represent the greatest revenue potential, with Asia and Europe leading the global adoption of full track music downloads, followed by North America.

* Growth in digital music -- both broadband and mobile full track music -- will pose increasing challenges to pricing and volume for ringtunes.

* Mobile operators are reducing both subscription and transaction data fees associated with accessing music on mobile.

* Music player-enabled mobile phones are now driving the competitive positioning in the cell phone market. Music phones grew in excess of 300 million units in 2006.

* There is a boom in the shipments of music-capable mobile handsets

Source: iSuppli-Mobile Ringtones Migrate to Full Track and Subscriptions, Face Broadband Music Convergence, White Paper- Q1 2007

Click here for the full report details Agencyfaqs.com

Mobile Ringtones Migrate to Full Track and Subscriptions: iSuppli

Mobile music is emerging as a new revenue stream not just for mobile phone operators and handset manufacturers but also for companies involved in producing and distributing content for mobile phones. Initiated by the desire of users to personalize their ringtones and call back tones, the users' preferences are now shifting towards full track music, with Asia and Europe showing the fastest adoption of full track music among users.

Highlights of the report

* The mobile music market revenue is expected to grow from $7 billion (2006) to $15.7 billion (2010) with full track music download contributing nearly $5 billion to the total mobile music revenue.

* Users are migrating from polyphonic ringtones to ringtunes (real music tunes) in advanced countries while polyphonic ringtones are still growing in developing regions. iSuppli study projects that total polyphonic ringtones market will be reduced to just $1 billion by the year 2010.



* Mobile full track music downloads represent the greatest revenue potential, with Asia and Europe leading the global adoption of full track music downloads, followed by North America.

* Growth in digital music -- both broadband and mobile full track music -- will pose increasing challenges to pricing and volume for ringtunes.

* Mobile operators are reducing both subscription and transaction data fees associated with accessing music on mobile.

* Music player-enabled mobile phones are now driving the competitive positioning in the cell phone market. Music phones grew in excess of 300 million units in 2006.

* There is a boom in the shipments of music-capable mobile handsets

Source: iSuppli-Mobile Ringtones Migrate to Full Track and Subscriptions, Face Broadband Music Convergence, White Paper- Q1 2007

Click here for the full report details Agencyfaqs.com

Ad Networks

Advertising networks are ‘in’ thing. Everyone is talking about it. I have been reading news articles about Yahoo picking up stake in Tyroo. Komli starting a new ad network based on behavioral targeting. And Google ad network increasing its footprint in the Indian market.

In India, like in many countries, it makes sense for the many small and medium publishers to be part of one or many ad networks, as it is an incremental revenue through banner advertising for them. I am told, that of the 250 crores of ad revenue, most of the revenue goes to the top 10 sites, and the remaining is split amongst the thousands of smaller sites.

What is it in for the advertiser? A single window shop for him to reach out his target audience based on various select criterions. He can choose his ad display based on the type of website (Industry vertical), demographics, time of day and most importantly a single dashboard to check the campaign performance.

Ad Network is basically an infomediary, which servers between a group of websites, and advertisers who want to run their ads on these sites. The cost of advertising in Ad networks is usually CPM model, but there are Networks that will work on CPC or CPL models too. The revenue is usually shared between the website owners and the company that owns the ad network.

A large website might join in an ad network, to sell their remnant inventories, where as a small website owner or a popular blog owner might join the Ad network because it gives them a source of continuous revenue, and no or low overheads in terms of having a marketing/sales team.

Type of ad networks:

Broadly divided the ad networks can be divided into –

Blind Network

Representative Networks

Targeted Networks

1) Representative (or Rep) Networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share.

2) Blind Networks: These companies offer low pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with campaign optimization and ad targeting technology. The financial model is arbitrage.

3) Targeted Networks: Sometimes called “next generation” or “2.0” ad networks, these focus on specific targeting technologies such as behavioral or contextual. Targeted networks specialize in using consumer click stream data to enhance the value of the inventory they purchase.

Some of the popular ad networks in India are

Google Ad Network

Tyroo

Ozonemedia

Tribal Fusion

Komli

Cheers

Santosh

Ad Networks

Advertising networks are ‘in’ thing. Everyone is talking about it. I have been reading news articles about Yahoo picking up stake in Tyroo. Komli starting a new ad network based on behavioral targeting. And Google ad network increasing its footprint in the Indian market.

In India, like in many countries, it makes sense for the many small and medium publishers to be part of one or many ad networks, as it is an incremental revenue through banner advertising for them. I am told, that of the 250 crores of ad revenue, most of the revenue goes to the top 10 sites, and the remaining is split amongst the thousands of smaller sites.

What is it in for the advertiser? A single window shop for him to reach out his target audience based on various select criterions. He can choose his ad display based on the type of website (Industry vertical), demographics, time of day and most importantly a single dashboard to check the campaign performance.

Ad Network is basically an infomediary, which servers between a group of websites, and advertisers who want to run their ads on these sites. The cost of advertising in Ad networks is usually CPM model, but there are Networks that will work on CPC or CPL models too. The revenue is usually shared between the website owners and the company that owns the ad network.

A large website might join in an ad network, to sell their remnant inventories, where as a small website owner or a popular blog owner might join the Ad network because it gives them a source of continuous revenue, and no or low overheads in terms of having a marketing/sales team.

Type of ad networks:

Broadly divided the ad networks can be divided into –

Blind Network

Representative Networks

Targeted Networks

1) Representative (or Rep) Networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share.

2) Blind Networks: These companies offer low pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with campaign optimization and ad targeting technology. The financial model is arbitrage.

3) Targeted Networks: Sometimes called “next generation” or “2.0” ad networks, these focus on specific targeting technologies such as behavioral or contextual. Targeted networks specialize in using consumer click stream data to enhance the value of the inventory they purchase.

Some of the popular ad networks in India are

Google Ad Network

Tyroo

Ozonemedia

Tribal Fusion

Komli

Cheers

Santosh

Ad Networks

Advertising networks are ‘in’ thing. Everyone is talking about it. I have been reading news articles about Yahoo picking up stake in Tyroo. Komli starting a new ad network based on behavioral targeting. And Google ad network increasing its footprint in the Indian market.

In India, like in many countries, it makes sense for the many small and medium publishers to be part of one or many ad networks, as it is an incremental revenue through banner advertising for them. I am told, that of the 250 crores of ad revenue, most of the revenue goes to the top 10 sites, and the remaining is split amongst the thousands of smaller sites.

What is it in for the advertiser? A single window shop for him to reach out his target audience based on various select criterions. He can choose his ad display based on the type of website (Industry vertical), demographics, time of day and most importantly a single dashboard to check the campaign performance.

Ad Network is basically an infomediary, which servers between a group of websites, and advertisers who want to run their ads on these sites. The cost of advertising in Ad networks is usually CPM model, but there are Networks that will work on CPC or CPL models too. The revenue is usually shared between the website owners and the company that owns the ad network.

A large website might join in an ad network, to sell their remnant inventories, where as a small website owner or a popular blog owner might join the Ad network because it gives them a source of continuous revenue, and no or low overheads in terms of having a marketing/sales team.

Type of ad networks:

Broadly divided the ad networks can be divided into –

Blind Network

Representative Networks

Targeted Networks

1) Representative (or Rep) Networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share.

2) Blind Networks: These companies offer low pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with campaign optimization and ad targeting technology. The financial model is arbitrage.

3) Targeted Networks: Sometimes called “next generation” or “2.0” ad networks, these focus on specific targeting technologies such as behavioral or contextual. Targeted networks specialize in using consumer click stream data to enhance the value of the inventory they purchase.

Some of the popular ad networks in India are

Google Ad Network

Tyroo

Ozonemedia

Tribal Fusion

Komli

Cheers

Santosh

The rise of Social Networking Sites in India

If there is any revolution that is taking place in the India online space, it is the rise of Social Networking Sites (SNS)

There is an explosion of users registering on the popular social networking sites. Orkut boasts of almost 8.5 Million users of Indian origin. Orkut had close to 7.2 Million unique visitors from India during June ’07.

According to Comscore – during the same period Facebook had close to .78 Million unique visitors, and Myspace had close to .4 Million UV on their site.

Our very own homegrown SNS like minglebox, bharatstudent.com, and yaari.com, has substantial users

The number of Active Internet users in India is safely assumed at 22 Million. Would it mean that every 2^nd Indian is having their profile in one of the popular Social Networking Sites?

Internet is now no longer an information highway. It is becoming a platform for conversations. But the big question is how many are talking and how many are listening? We Indians by nature are very expressive people. We communicate a lot, to mean a little. We love to tell stories; we love to listen to stories. We people are curious lot. Many of the conversations start with a – Did you know…..

But we as a community are mostly verbal. If we look at our history, we had an oral tradition of school. Writing was never our forte. Looking back into my childhood – none of my friends, or people I know ever kept a dairy. Well, many of them, including yours truly, started writing one, during the summer holidays. But they never seem to go beyond 10 pages. Then how come that this phenomenon of SNS is becoming such a rage in India?

I strongly feel, that this is a phenomenon of a few, being hyper-active in the SNS space. There would of course be a lot of users there just for being ‘cool’, or to be part of the ‘in’ thing.

Whether it is Orkut, Facebook, or Myspace – all are targeting to same demography - Teenagers and college students. So are other SNS like – Friendster, Bebo, Hi5, etc. All offer similar services – post messages, upload files, photos, groups and classifieds. Where then is the USP. What would differentiate one SNS from another?

As it is written in the book – may your tribe grow

Incidentally, I too have an Orkut profile… I just do not remember why I created one, and what I plan to do with it… I kind of feel tough updating this blog of mine.. forget about having any other thing to do. For now, I will stick to LinkedIn.

Santosh

PS: I have a great idea to start a platform (similar to meebo); wherein I can logon and exchange messages with different SNS J

The rise of Social Networking Sites in India

If there is any revolution that is taking place in the India online space, it is the rise of Social Networking Sites (SNS)

There is an explosion of users registering on the popular social networking sites. Orkut boasts of almost 8.5 Million users of Indian origin. Orkut had close to 7.2 Million unique visitors from India during June ’07.

According to Comscore – during the same period Facebook had close to .78 Million unique visitors, and Myspace had close to .4 Million UV on their site.

Our very own homegrown SNS like minglebox, bharatstudent.com, and yaari.com, has substantial users

The number of Active Internet users in India is safely assumed at 22 Million. Would it mean that every 2^nd Indian is having their profile in one of the popular Social Networking Sites?

Internet is now no longer an information highway. It is becoming a platform for conversations. But the big question is how many are talking and how many are listening? We Indians by nature are very expressive people. We communicate a lot, to mean a little. We love to tell stories; we love to listen to stories. We people are curious lot. Many of the conversations start with a – Did you know…..

But we as a community are mostly verbal. If we look at our history, we had an oral tradition of school. Writing was never our forte. Looking back into my childhood – none of my friends, or people I know ever kept a dairy. Well, many of them, including yours truly, started writing one, during the summer holidays. But they never seem to go beyond 10 pages. Then how come that this phenomenon of SNS is becoming such a rage in India?

I strongly feel, that this is a phenomenon of a few, being hyper-active in the SNS space. There would of course be a lot of users there just for being ‘cool’, or to be part of the ‘in’ thing.

Whether it is Orkut, Facebook, or Myspace – all are targeting to same demography - Teenagers and college students. So are other SNS like – Friendster, Bebo, Hi5, etc. All offer similar services – post messages, upload files, photos, groups and classifieds. Where then is the USP. What would differentiate one SNS from another?

As it is written in the book – may your tribe grow

Incidentally, I too have an Orkut profile… I just do not remember why I created one, and what I plan to do with it… I kind of feel tough updating this blog of mine.. forget about having any other thing to do. For now, I will stick to LinkedIn.

Santosh

PS: I have a great idea to start a platform (similar to meebo); wherein I can logon and exchange messages with different SNS J

The rise of Social Networking Sites in India

If there is any revolution that is taking place in the India online space, it is the rise of Social Networking Sites (SNS)

There is an explosion of users registering on the popular social networking sites. Orkut boasts of almost 8.5 Million users of Indian origin. Orkut had close to 7.2 Million unique visitors from India during June ’07.

According to Comscore – during the same period Facebook had close to .78 Million unique visitors, and Myspace had close to .4 Million UV on their site.

Our very own homegrown SNS like minglebox, bharatstudent.com, and yaari.com, has substantial users

The number of Active Internet users in India is safely assumed at 22 Million. Would it mean that every 2^nd Indian is having their profile in one of the popular Social Networking Sites?

Internet is now no longer an information highway. It is becoming a platform for conversations. But the big question is how many are talking and how many are listening? We Indians by nature are very expressive people. We communicate a lot, to mean a little. We love to tell stories; we love to listen to stories. We people are curious lot. Many of the conversations start with a – Did you know…..

But we as a community are mostly verbal. If we look at our history, we had an oral tradition of school. Writing was never our forte. Looking back into my childhood – none of my friends, or people I know ever kept a dairy. Well, many of them, including yours truly, started writing one, during the summer holidays. But they never seem to go beyond 10 pages. Then how come that this phenomenon of SNS is becoming such a rage in India?

I strongly feel, that this is a phenomenon of a few, being hyper-active in the SNS space. There would of course be a lot of users there just for being ‘cool’, or to be part of the ‘in’ thing.

Whether it is Orkut, Facebook, or Myspace – all are targeting to same demography - Teenagers and college students. So are other SNS like – Friendster, Bebo, Hi5, etc. All offer similar services – post messages, upload files, photos, groups and classifieds. Where then is the USP. What would differentiate one SNS from another?

As it is written in the book – may your tribe grow

Incidentally, I too have an Orkut profile… I just do not remember why I created one, and what I plan to do with it… I kind of feel tough updating this blog of mine.. forget about having any other thing to do. For now, I will stick to LinkedIn.

Santosh

PS: I have a great idea to start a platform (similar to meebo); wherein I can logon and exchange messages with different SNS J

Tata Indicom broadband customer service sucks

God..

Today is the fifth day of my complain to Tata Indiacom - VSNL broadband guys, that my internet connection is not working...

They still say it is work in progress....

Their service sucks...sucks... and Sucks

I will change my ISP... in couple of months....

My only hope now is prayer :|

Santosh

Tata Indicom broadband customer service sucks

God..

Today is the fifth day of my complain to Tata Indiacom - VSNL broadband guys, that my internet connection is not working...

They still say it is work in progress....

Their service sucks...sucks... and Sucks

I will change my ISP... in couple of months....

My only hope now is prayer :|

Santosh

Tata Indicom broadband customer service sucks

God..

Today is the fifth day of my complain to Tata Indiacom - VSNL broadband guys, that my internet connection is not working...

They still say it is work in progress....

Their service sucks...sucks... and Sucks

I will change my ISP... in couple of months....

My only hope now is prayer :|

Santosh

Describe Internet in one word

Hi,

Been a while since I put some bytes in my blog. The reason being I was trying to squeeze the whole essence of the Internet into one word.

What is Internet?

Some of the thoughts I have when I say Internet is

Information
Entertainment
Connectivity
Quagmire
Puzzle

There are various words to describe the Internet... but the ONE perfect word still eludes me.

I guess we are so used to the Net, that we take things for granted. I have over 5000 mails in my gmail ID... i would have read about a quarter of them. The others I skip, or plan to read later...(which has not happen in the last couple of years)... but, what if, i lose all my mails? I never gave it a thought. I am sure neither would have you given a thought about it.

If you have any thought about how you would describe the Internet; please leave your comment

In the meantime, i shall explore more about this virtual reality.

Cheers

Santosh

Describe Internet in one word

Hi,

Been a while since I put some bytes in my blog. The reason being I was trying to squeeze the whole essence of the Internet into one word.

What is Internet?

Some of the thoughts I have when I say Internet is

Information
Entertainment
Connectivity
Quagmire
Puzzle

There are various words to describe the Internet... but the ONE perfect word still eludes me.

I guess we are so used to the Net, that we take things for granted. I have over 5000 mails in my gmail ID... i would have read about a quarter of them. The others I skip, or plan to read later...(which has not happen in the last couple of years)... but, what if, i lose all my mails? I never gave it a thought. I am sure neither would have you given a thought about it.

If you have any thought about how you would describe the Internet; please leave your comment

In the meantime, i shall explore more about this virtual reality.

Cheers

Santosh

Describe Internet in one word

Hi,

Been a while since I put some bytes in my blog. The reason being I was trying to squeeze the whole essence of the Internet into one word.

What is Internet?

Some of the thoughts I have when I say Internet is

Information
Entertainment
Connectivity
Quagmire
Puzzle

There are various words to describe the Internet... but the ONE perfect word still eludes me.

I guess we are so used to the Net, that we take things for granted. I have over 5000 mails in my gmail ID... i would have read about a quarter of them. The others I skip, or plan to read later...(which has not happen in the last couple of years)... but, what if, i lose all my mails? I never gave it a thought. I am sure neither would have you given a thought about it.

If you have any thought about how you would describe the Internet; please leave your comment

In the meantime, i shall explore more about this virtual reality.

Cheers

Santosh