Online advertising in India - Good, Bad,.....

2750000000 Rupees ($60 Million) that is the online ad spends on Internet during the year 2006-07. Good or Bad.

Here are some of my random thoughts with regard to the online advertising in India

Bad:

• The online ad spends is less than 1 % of the total ad spends in India
• Internet reaches to only 3% of the Indian population
• Most the monies are spent in the top 10 sites
• Rich media creative are not fully accepted by publishers
• Still many live in the era of 20 Kb file size, and under Flash Player Version 6
• There is no proper audit on the figures publisher quotes in terms of page impressions, UVs etc
• Behavioral targeting – What is that?
• Frequency capping – Yeah, we can do it, provided it is above 100 J
• Web 2.0 – okies, we shall talk about it, once we complete Web 1.0
• Broadband – yeah… in my office at home I have a BB connection at 128Kbps, on a 12.3kbps telephone line
• Search Marketing – must.. but do we optimize the same?
• eCommerce – I liked the shirt in Indiaplaza.in.. it looks good and is cheap.. I shall pick something similar from commercial street, this weekend.
• If it is on the net – it ought to be FREE

Good:

• The number of users are growing and real fast
• SEM – the ROI is good… so long as you do not ask Google team to work on the sameJ
• The advertising rates will soon be a hybrid of performance based and fixed amount, and not just CPM model
• Rich media creative are partially accepted by the publisher J
• Wikis, Orkuts, will rule (as long as they are free, in India – on net, it is to be FREE)
• The marketers and agencies have gone up the learning, curve… the online campaigns are truly becoming interactive, not a static business catalogue.
• Did someone say about webcasting?
• Did the telcom minister just pass a bill slashing the Internet connection rates further??
• More vernacular sites to come… but who will take care of these stupid English keyboards.

True to the “rules of engagement” I find that there are more ‘bad’ than the ‘good’…. But, as all the good stories go, the Good shall ultimately triumph.

Please send me more good points that I can add on… also send me more bad points that I can add on, and on J

Cheers

Santosh

Online advertising in India - Good, Bad,.....

2750000000 Rupees ($60 Million) that is the online ad spends on Internet during the year 2006-07. Good or Bad.

Here are some of my random thoughts with regard to the online advertising in India

Bad:

• The online ad spends is less than 1 % of the total ad spends in India
• Internet reaches to only 3% of the Indian population
• Most the monies are spent in the top 10 sites
• Rich media creative are not fully accepted by publishers
• Still many live in the era of 20 Kb file size, and under Flash Player Version 6
• There is no proper audit on the figures publisher quotes in terms of page impressions, UVs etc
• Behavioral targeting – What is that?
• Frequency capping – Yeah, we can do it, provided it is above 100 J
• Web 2.0 – okies, we shall talk about it, once we complete Web 1.0
• Broadband – yeah… in my office at home I have a BB connection at 128Kbps, on a 12.3kbps telephone line
• Search Marketing – must.. but do we optimize the same?
• eCommerce – I liked the shirt in Indiaplaza.in.. it looks good and is cheap.. I shall pick something similar from commercial street, this weekend.
• If it is on the net – it ought to be FREE

Good:

• The number of users are growing and real fast
• SEM – the ROI is good… so long as you do not ask Google team to work on the sameJ
• The advertising rates will soon be a hybrid of performance based and fixed amount, and not just CPM model
• Rich media creative are partially accepted by the publisher J
• Wikis, Orkuts, will rule (as long as they are free, in India – on net, it is to be FREE)
• The marketers and agencies have gone up the learning, curve… the online campaigns are truly becoming interactive, not a static business catalogue.
• Did someone say about webcasting?
• Did the telcom minister just pass a bill slashing the Internet connection rates further??
• More vernacular sites to come… but who will take care of these stupid English keyboards.

True to the “rules of engagement” I find that there are more ‘bad’ than the ‘good’…. But, as all the good stories go, the Good shall ultimately triumph.

Please send me more good points that I can add on… also send me more bad points that I can add on, and on J

Cheers

Santosh

Online advertising in India - Good, Bad,.....

2750000000 Rupees ($60 Million) that is the online ad spends on Internet during the year 2006-07. Good or Bad.

Here are some of my random thoughts with regard to the online advertising in India

Bad:

• The online ad spends is less than 1 % of the total ad spends in India
• Internet reaches to only 3% of the Indian population
• Most the monies are spent in the top 10 sites
• Rich media creative are not fully accepted by publishers
• Still many live in the era of 20 Kb file size, and under Flash Player Version 6
• There is no proper audit on the figures publisher quotes in terms of page impressions, UVs etc
• Behavioral targeting – What is that?
• Frequency capping – Yeah, we can do it, provided it is above 100 J
• Web 2.0 – okies, we shall talk about it, once we complete Web 1.0
• Broadband – yeah… in my office at home I have a BB connection at 128Kbps, on a 12.3kbps telephone line
• Search Marketing – must.. but do we optimize the same?
• eCommerce – I liked the shirt in Indiaplaza.in.. it looks good and is cheap.. I shall pick something similar from commercial street, this weekend.
• If it is on the net – it ought to be FREE

Good:

• The number of users are growing and real fast
• SEM – the ROI is good… so long as you do not ask Google team to work on the sameJ
• The advertising rates will soon be a hybrid of performance based and fixed amount, and not just CPM model
• Rich media creative are partially accepted by the publisher J
• Wikis, Orkuts, will rule (as long as they are free, in India – on net, it is to be FREE)
• The marketers and agencies have gone up the learning, curve… the online campaigns are truly becoming interactive, not a static business catalogue.
• Did someone say about webcasting?
• Did the telcom minister just pass a bill slashing the Internet connection rates further??
• More vernacular sites to come… but who will take care of these stupid English keyboards.

True to the “rules of engagement” I find that there are more ‘bad’ than the ‘good’…. But, as all the good stories go, the Good shall ultimately triumph.

Please send me more good points that I can add on… also send me more bad points that I can add on, and on J

Cheers

Santosh

Online advertising revenues break records as Internet gaints go on buying spree

The latest Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report reveals that online advertising revenues in 2006 has increased to $16.9 billion globally, which is a 35 per cent increase over the records in 2005 of $12.5 billion. A very interestingly pattern has emerged in the market, where Internet giants like Google, Yahoo!, MSN and AOL are on a buying spree with almost all of them buying prominent online advertising services at steep prices.

The report quoted: “Consumer-related advertisers accounted for the largest category of revenues, at 52 per cent of 2006 full year revenues, up from 51 per cent from the full year 2005. Financial services, the second-largest category, accounted for 16 per cent, which was followed by computing advertisers at 10 per cent. Within the consumer category the biggest sub-categories were retail (47 per cent of 2006 consumer revenue category), automotive (22 per cent), leisure (13 per cent), entertainment (8 per cent) and packaged goods (8 per cent).”

The report observed that search revenue accounted for 40 per cent of 2006 full year revenues, slightly lower than the 41 per cent for the full year 2005. Display advertising, classifieds and referrals accounted for 32 per cent, 18 per cent, and 8 per cent of 2006 full year revenues respectively.

Looking forward for a similar continued growth in the search advertising industry, almost all the Internet biggies have recently bought newer online advertising services.

The race began with Google, who announced their plans to acquire DoubleClick for $3.1 billion in cash. While, Yahoo! had announced its decision to acquire Right Media, creator of the Right Media Exchange, for $680 million, AOL announced its purchase of German firm Adtech. Most recently and in one of its biggest acquisitions, Microsoft has announced the acquisition of aQuantive, a digital marketing firm for a staggering $6 billion.

With such frenzy going around the online advertising industry globally, India too will be in their radars. The Indian online growth has also revealed such great figures in the past. But Internet is still not among the main medium of all brands. We will have to wait for this transition to happen in the country. Till then we can just hope that Internet advertising continues to grow in the same manner across the world.


Santosh

This article appeared in exchange4media.com

Online advertising revenues break records as Internet gaints go on buying spree

The latest Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report reveals that online advertising revenues in 2006 has increased to $16.9 billion globally, which is a 35 per cent increase over the records in 2005 of $12.5 billion. A very interestingly pattern has emerged in the market, where Internet giants like Google, Yahoo!, MSN and AOL are on a buying spree with almost all of them buying prominent online advertising services at steep prices.

The report quoted: “Consumer-related advertisers accounted for the largest category of revenues, at 52 per cent of 2006 full year revenues, up from 51 per cent from the full year 2005. Financial services, the second-largest category, accounted for 16 per cent, which was followed by computing advertisers at 10 per cent. Within the consumer category the biggest sub-categories were retail (47 per cent of 2006 consumer revenue category), automotive (22 per cent), leisure (13 per cent), entertainment (8 per cent) and packaged goods (8 per cent).”

The report observed that search revenue accounted for 40 per cent of 2006 full year revenues, slightly lower than the 41 per cent for the full year 2005. Display advertising, classifieds and referrals accounted for 32 per cent, 18 per cent, and 8 per cent of 2006 full year revenues respectively.

Looking forward for a similar continued growth in the search advertising industry, almost all the Internet biggies have recently bought newer online advertising services.

The race began with Google, who announced their plans to acquire DoubleClick for $3.1 billion in cash. While, Yahoo! had announced its decision to acquire Right Media, creator of the Right Media Exchange, for $680 million, AOL announced its purchase of German firm Adtech. Most recently and in one of its biggest acquisitions, Microsoft has announced the acquisition of aQuantive, a digital marketing firm for a staggering $6 billion.

With such frenzy going around the online advertising industry globally, India too will be in their radars. The Indian online growth has also revealed such great figures in the past. But Internet is still not among the main medium of all brands. We will have to wait for this transition to happen in the country. Till then we can just hope that Internet advertising continues to grow in the same manner across the world.


Santosh

This article appeared in exchange4media.com

Online advertising revenues break records as Internet gaints go on buying spree

The latest Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report reveals that online advertising revenues in 2006 has increased to $16.9 billion globally, which is a 35 per cent increase over the records in 2005 of $12.5 billion. A very interestingly pattern has emerged in the market, where Internet giants like Google, Yahoo!, MSN and AOL are on a buying spree with almost all of them buying prominent online advertising services at steep prices.

The report quoted: “Consumer-related advertisers accounted for the largest category of revenues, at 52 per cent of 2006 full year revenues, up from 51 per cent from the full year 2005. Financial services, the second-largest category, accounted for 16 per cent, which was followed by computing advertisers at 10 per cent. Within the consumer category the biggest sub-categories were retail (47 per cent of 2006 consumer revenue category), automotive (22 per cent), leisure (13 per cent), entertainment (8 per cent) and packaged goods (8 per cent).”

The report observed that search revenue accounted for 40 per cent of 2006 full year revenues, slightly lower than the 41 per cent for the full year 2005. Display advertising, classifieds and referrals accounted for 32 per cent, 18 per cent, and 8 per cent of 2006 full year revenues respectively.

Looking forward for a similar continued growth in the search advertising industry, almost all the Internet biggies have recently bought newer online advertising services.

The race began with Google, who announced their plans to acquire DoubleClick for $3.1 billion in cash. While, Yahoo! had announced its decision to acquire Right Media, creator of the Right Media Exchange, for $680 million, AOL announced its purchase of German firm Adtech. Most recently and in one of its biggest acquisitions, Microsoft has announced the acquisition of aQuantive, a digital marketing firm for a staggering $6 billion.

With such frenzy going around the online advertising industry globally, India too will be in their radars. The Indian online growth has also revealed such great figures in the past. But Internet is still not among the main medium of all brands. We will have to wait for this transition to happen in the country. Till then we can just hope that Internet advertising continues to grow in the same manner across the world.


Santosh

This article appeared in exchange4media.com

Online Marketing Tips

Digital marketing is complicated. It is a mixture of organic chemistry and rocket science. It also has a mix of psychology and sociology. But getting started with Digital Marketing doesn’t have to be that complicated..

Eight years of trial and error in developing digital marketing strategies for companies have given me the insight, and expertise. In conclusion, I realise, that there are some very simple measures you can take to successfully market your brand online.

You may have done some, but have you covered them all? Given below are 10 tips I am sure you will find useful


1. SEO: How many of you only put the meta tags and content on the HTML codes, and leave it at that... thinking that the crawler would visit your site. Optimise the search engine performance of your website. If you have lots of content on your website, you need to structure your pages in such as way that googles crawlers give it the credit it deserves. 70% of traffic goes to he unpaid section of search results.


2. Enforce your trademark on google and other search companies. They are obliged to stop your competitors bidding on your trademarked term, as long as it is not used commonly. This will prevent your rivals stealing traffic from people who were trying to find your brand. Google don’t like it, but they’re making plenty of money.

3. Have a CRM strategy and build a database of users to communicate with them. At a minimum, communicating via newsletter is a great way to remind users about you and keep you top of mind.

4. Manage ROI, not traffic. The beauty of online marketing is the accountability to marketers compared to activities like TV spend. Track the traffic by all means, but more importantly track the orders that come into your business, their value, their costs and what profit you made. If it’s profitable, do more. If it’s not, stop.

5. Optimise your online creative constantly. This applies both to banner display ads and google adword copy. Experiment with several versions of an ad and measure them daily. If a creative isn’t converting as well as another, drop it. Be ruthless, the difference between one good ad and one bad one can be as much as 2000% in effectiveness.

6. Check out your competitors paid search marketing strategy by googling a few key words. If they’re spending on PPC, it’s unlikely to be for fun. We were surprised last month to find the Sun newspaper advertising on google.

7. If you decide to have a paid search campaign, set your account up right at the start. Think about the sets of key words that you can analyse in groups. If it is a success and you end up expanding your account, it will be pretty difficult to analyse 500,000 key words individually.

8. If you decide to go down an affiliate route, set some firm ground rules with them: a. Don’t let them bid on your best PPC terms and steal your traffic. b. Get as short a cookie length as possible, so you don’t end up paying for sales you would have got anyhow.

10. Don’t bury your head in the sand. The quicker you start playing with digital marketing, the faster you will start learning how to use it to your advantage.


Well, you can try the above tips and see the results for yourself.

Cheers

Santosh

(PS: I mentioned 10 tips but then there are only 9 above :), well the 10th tip is - do not believe all that is said on the Internet... especially the free 'advises' that you get... Remember, there is no free lunch)

Online Marketing Tips

Digital marketing is complicated. It is a mixture of organic chemistry and rocket science. It also has a mix of psychology and sociology. But getting started with Digital Marketing doesn’t have to be that complicated..

Eight years of trial and error in developing digital marketing strategies for companies have given me the insight, and expertise. In conclusion, I realise, that there are some very simple measures you can take to successfully market your brand online.

You may have done some, but have you covered them all? Given below are 10 tips I am sure you will find useful


1. SEO: How many of you only put the meta tags and content on the HTML codes, and leave it at that... thinking that the crawler would visit your site. Optimise the search engine performance of your website. If you have lots of content on your website, you need to structure your pages in such as way that googles crawlers give it the credit it deserves. 70% of traffic goes to he unpaid section of search results.


2. Enforce your trademark on google and other search companies. They are obliged to stop your competitors bidding on your trademarked term, as long as it is not used commonly. This will prevent your rivals stealing traffic from people who were trying to find your brand. Google don’t like it, but they’re making plenty of money.

3. Have a CRM strategy and build a database of users to communicate with them. At a minimum, communicating via newsletter is a great way to remind users about you and keep you top of mind.

4. Manage ROI, not traffic. The beauty of online marketing is the accountability to marketers compared to activities like TV spend. Track the traffic by all means, but more importantly track the orders that come into your business, their value, their costs and what profit you made. If it’s profitable, do more. If it’s not, stop.

5. Optimise your online creative constantly. This applies both to banner display ads and google adword copy. Experiment with several versions of an ad and measure them daily. If a creative isn’t converting as well as another, drop it. Be ruthless, the difference between one good ad and one bad one can be as much as 2000% in effectiveness.

6. Check out your competitors paid search marketing strategy by googling a few key words. If they’re spending on PPC, it’s unlikely to be for fun. We were surprised last month to find the Sun newspaper advertising on google.

7. If you decide to have a paid search campaign, set your account up right at the start. Think about the sets of key words that you can analyse in groups. If it is a success and you end up expanding your account, it will be pretty difficult to analyse 500,000 key words individually.

8. If you decide to go down an affiliate route, set some firm ground rules with them: a. Don’t let them bid on your best PPC terms and steal your traffic. b. Get as short a cookie length as possible, so you don’t end up paying for sales you would have got anyhow.

10. Don’t bury your head in the sand. The quicker you start playing with digital marketing, the faster you will start learning how to use it to your advantage.


Well, you can try the above tips and see the results for yourself.

Cheers

Santosh

(PS: I mentioned 10 tips but then there are only 9 above :), well the 10th tip is - do not believe all that is said on the Internet... especially the free 'advises' that you get... Remember, there is no free lunch)

Online Marketing Tips

Digital marketing is complicated. It is a mixture of organic chemistry and rocket science. It also has a mix of psychology and sociology. But getting started with Digital Marketing doesn’t have to be that complicated..

Eight years of trial and error in developing digital marketing strategies for companies have given me the insight, and expertise. In conclusion, I realise, that there are some very simple measures you can take to successfully market your brand online.

You may have done some, but have you covered them all? Given below are 10 tips I am sure you will find useful


1. SEO: How many of you only put the meta tags and content on the HTML codes, and leave it at that... thinking that the crawler would visit your site. Optimise the search engine performance of your website. If you have lots of content on your website, you need to structure your pages in such as way that googles crawlers give it the credit it deserves. 70% of traffic goes to he unpaid section of search results.


2. Enforce your trademark on google and other search companies. They are obliged to stop your competitors bidding on your trademarked term, as long as it is not used commonly. This will prevent your rivals stealing traffic from people who were trying to find your brand. Google don’t like it, but they’re making plenty of money.

3. Have a CRM strategy and build a database of users to communicate with them. At a minimum, communicating via newsletter is a great way to remind users about you and keep you top of mind.

4. Manage ROI, not traffic. The beauty of online marketing is the accountability to marketers compared to activities like TV spend. Track the traffic by all means, but more importantly track the orders that come into your business, their value, their costs and what profit you made. If it’s profitable, do more. If it’s not, stop.

5. Optimise your online creative constantly. This applies both to banner display ads and google adword copy. Experiment with several versions of an ad and measure them daily. If a creative isn’t converting as well as another, drop it. Be ruthless, the difference between one good ad and one bad one can be as much as 2000% in effectiveness.

6. Check out your competitors paid search marketing strategy by googling a few key words. If they’re spending on PPC, it’s unlikely to be for fun. We were surprised last month to find the Sun newspaper advertising on google.

7. If you decide to have a paid search campaign, set your account up right at the start. Think about the sets of key words that you can analyse in groups. If it is a success and you end up expanding your account, it will be pretty difficult to analyse 500,000 key words individually.

8. If you decide to go down an affiliate route, set some firm ground rules with them: a. Don’t let them bid on your best PPC terms and steal your traffic. b. Get as short a cookie length as possible, so you don’t end up paying for sales you would have got anyhow.

10. Don’t bury your head in the sand. The quicker you start playing with digital marketing, the faster you will start learning how to use it to your advantage.


Well, you can try the above tips and see the results for yourself.

Cheers

Santosh

(PS: I mentioned 10 tips but then there are only 9 above :), well the 10th tip is - do not believe all that is said on the Internet... especially the free 'advises' that you get... Remember, there is no free lunch)

Internet Marketing - Simply

Hi,

Below is an article on Internet Marketing, which I had downloaded sometime back. The best thing about this article is the simplicity... I forgot where I had read this article before.. due credit to the owner of this article.

Happy reading, especially for dummies

Santosh

E-marketing

E-Public Relations

E-Public relations is this part of Internet marketing which is responsible for creating and maintaining a positive image of a company or organization on the Internet. This kind of activities not only allows to create an image most desired and best suited for the chosen goals of a company, but also allows to control the spread of given information and reaction its receivers. Corporate blogs are the best example for E-Public Relations.

Mailing

Mailing is a specific kind of Internet advertising. It is a way of promoting a company or organization which is based on a widespread sending of information via e-mail, but according to a key fitting a particular activity profile. It raises the possibility of reaching prospective customers and, therefore, obtaining them. An example are projected advertisements - thanks to a system which matches advertisements with the content of a message – within Gmail mailboxes belonging to Google. Additionally ( so far only for English language content ) there are automatic filters whose task is to detect whether the subject of an e-mail message is not too touchy to attach an advertisement to it.

Advanced virtual marketing

An Internet advertising campaign is a carefully planed process encompassing many modern solutions. Advanced virtual marketing, thanks to an ongoing and complex service responding to each market change observed, can significantly improve a company’s or organization’s condition in e-business.

Monitoring the traffic on an Internet site, i.e. suitability analysis, is necessary in order to adapt its content to the needs of possible users most effectively with the use of a search engine.

Thanks to carefully prepared reports and statistic analyses describing Internet marketing research it is possible to make sure that the campaign will be properly documented, which will allow the company or organization to use its results in the future. Positioning and advertising in search engines can assume different forms depending on specific needs of a company or organization.

Positioning and advertising

Positioning

The results obtained from Internet search engines are highly trusted by users, as being relatively neutral. This is why positioning of Internet sites i.e. placing hem as high as possible is so important. Just adding the site to the search engine itself is not enough. Thanks to an effective positioning operation a given service can be mover from the 10th position to the 1st, and it is a well established fact that most Internet users limit their search results to the first 2 pages.

SEO

SEO i.e. Search Engine Optimization is a complex process aiming at most effective positioning of a www. site and gives good results even at early stages. By means of the SEO the content of Internet sites is adapted to the mechanisms of search engines in a way that the results reach the target group.

Google AdWords

GoogleAdWors is the largest Internet advertising network in the world. A research carried out in the USA has shown that in a period of given 30 days it reaches over 80% of Internet users. GoogleAdWords become activated within minutes of making a payment and are presented not only alongside search results at Google sites but also with search results and information at other sites.

Internet advertising carriers

There are various ways of placing advertisements serving promoting e-brands on the Internet. The carriers can be such elements of the Internet space as banners, skyscrapers, pop-ups, brandmarks, pop-unders, mid-text boxes, internet spots – interstitial, topleyers, watermarks and others.

Loyalty and partnership programs

Loyalty programs

By means of loyalty programs it is possible not only to gain customers but also convince them to stick with the company for a longer period of time. According to research, for 65% of respondents loyalty programs are an attractive incentive to take advantage of a company’s offer. Loyalty programs can assume various forms, from relatively short-term internet coupon contests to long term programs using special mechanisms.

Partnership programs

Partnership programs allow to promote the company’s or organization’s services in a way that enables to gain the trust of prospective customers by means of the power of information.

Internet Marketing - Simply

Hi,

Below is an article on Internet Marketing, which I had downloaded sometime back. The best thing about this article is the simplicity... I forgot where I had read this article before.. due credit to the owner of this article.

Happy reading, especially for dummies

Santosh

E-marketing

E-Public Relations

E-Public relations is this part of Internet marketing which is responsible for creating and maintaining a positive image of a company or organization on the Internet. This kind of activities not only allows to create an image most desired and best suited for the chosen goals of a company, but also allows to control the spread of given information and reaction its receivers. Corporate blogs are the best example for E-Public Relations.

Mailing

Mailing is a specific kind of Internet advertising. It is a way of promoting a company or organization which is based on a widespread sending of information via e-mail, but according to a key fitting a particular activity profile. It raises the possibility of reaching prospective customers and, therefore, obtaining them. An example are projected advertisements - thanks to a system which matches advertisements with the content of a message – within Gmail mailboxes belonging to Google. Additionally ( so far only for English language content ) there are automatic filters whose task is to detect whether the subject of an e-mail message is not too touchy to attach an advertisement to it.

Advanced virtual marketing

An Internet advertising campaign is a carefully planed process encompassing many modern solutions. Advanced virtual marketing, thanks to an ongoing and complex service responding to each market change observed, can significantly improve a company’s or organization’s condition in e-business.

Monitoring the traffic on an Internet site, i.e. suitability analysis, is necessary in order to adapt its content to the needs of possible users most effectively with the use of a search engine.

Thanks to carefully prepared reports and statistic analyses describing Internet marketing research it is possible to make sure that the campaign will be properly documented, which will allow the company or organization to use its results in the future. Positioning and advertising in search engines can assume different forms depending on specific needs of a company or organization.

Positioning and advertising

Positioning

The results obtained from Internet search engines are highly trusted by users, as being relatively neutral. This is why positioning of Internet sites i.e. placing hem as high as possible is so important. Just adding the site to the search engine itself is not enough. Thanks to an effective positioning operation a given service can be mover from the 10th position to the 1st, and it is a well established fact that most Internet users limit their search results to the first 2 pages.

SEO

SEO i.e. Search Engine Optimization is a complex process aiming at most effective positioning of a www. site and gives good results even at early stages. By means of the SEO the content of Internet sites is adapted to the mechanisms of search engines in a way that the results reach the target group.

Google AdWords

GoogleAdWors is the largest Internet advertising network in the world. A research carried out in the USA has shown that in a period of given 30 days it reaches over 80% of Internet users. GoogleAdWords become activated within minutes of making a payment and are presented not only alongside search results at Google sites but also with search results and information at other sites.

Internet advertising carriers

There are various ways of placing advertisements serving promoting e-brands on the Internet. The carriers can be such elements of the Internet space as banners, skyscrapers, pop-ups, brandmarks, pop-unders, mid-text boxes, internet spots – interstitial, topleyers, watermarks and others.

Loyalty and partnership programs

Loyalty programs

By means of loyalty programs it is possible not only to gain customers but also convince them to stick with the company for a longer period of time. According to research, for 65% of respondents loyalty programs are an attractive incentive to take advantage of a company’s offer. Loyalty programs can assume various forms, from relatively short-term internet coupon contests to long term programs using special mechanisms.

Partnership programs

Partnership programs allow to promote the company’s or organization’s services in a way that enables to gain the trust of prospective customers by means of the power of information.

Internet Marketing - Simply

Hi,

Below is an article on Internet Marketing, which I had downloaded sometime back. The best thing about this article is the simplicity... I forgot where I had read this article before.. due credit to the owner of this article.

Happy reading, especially for dummies

Santosh

E-marketing

E-Public Relations

E-Public relations is this part of Internet marketing which is responsible for creating and maintaining a positive image of a company or organization on the Internet. This kind of activities not only allows to create an image most desired and best suited for the chosen goals of a company, but also allows to control the spread of given information and reaction its receivers. Corporate blogs are the best example for E-Public Relations.

Mailing

Mailing is a specific kind of Internet advertising. It is a way of promoting a company or organization which is based on a widespread sending of information via e-mail, but according to a key fitting a particular activity profile. It raises the possibility of reaching prospective customers and, therefore, obtaining them. An example are projected advertisements - thanks to a system which matches advertisements with the content of a message – within Gmail mailboxes belonging to Google. Additionally ( so far only for English language content ) there are automatic filters whose task is to detect whether the subject of an e-mail message is not too touchy to attach an advertisement to it.

Advanced virtual marketing

An Internet advertising campaign is a carefully planed process encompassing many modern solutions. Advanced virtual marketing, thanks to an ongoing and complex service responding to each market change observed, can significantly improve a company’s or organization’s condition in e-business.

Monitoring the traffic on an Internet site, i.e. suitability analysis, is necessary in order to adapt its content to the needs of possible users most effectively with the use of a search engine.

Thanks to carefully prepared reports and statistic analyses describing Internet marketing research it is possible to make sure that the campaign will be properly documented, which will allow the company or organization to use its results in the future. Positioning and advertising in search engines can assume different forms depending on specific needs of a company or organization.

Positioning and advertising

Positioning

The results obtained from Internet search engines are highly trusted by users, as being relatively neutral. This is why positioning of Internet sites i.e. placing hem as high as possible is so important. Just adding the site to the search engine itself is not enough. Thanks to an effective positioning operation a given service can be mover from the 10th position to the 1st, and it is a well established fact that most Internet users limit their search results to the first 2 pages.

SEO

SEO i.e. Search Engine Optimization is a complex process aiming at most effective positioning of a www. site and gives good results even at early stages. By means of the SEO the content of Internet sites is adapted to the mechanisms of search engines in a way that the results reach the target group.

Google AdWords

GoogleAdWors is the largest Internet advertising network in the world. A research carried out in the USA has shown that in a period of given 30 days it reaches over 80% of Internet users. GoogleAdWords become activated within minutes of making a payment and are presented not only alongside search results at Google sites but also with search results and information at other sites.

Internet advertising carriers

There are various ways of placing advertisements serving promoting e-brands on the Internet. The carriers can be such elements of the Internet space as banners, skyscrapers, pop-ups, brandmarks, pop-unders, mid-text boxes, internet spots – interstitial, topleyers, watermarks and others.

Loyalty and partnership programs

Loyalty programs

By means of loyalty programs it is possible not only to gain customers but also convince them to stick with the company for a longer period of time. According to research, for 65% of respondents loyalty programs are an attractive incentive to take advantage of a company’s offer. Loyalty programs can assume various forms, from relatively short-term internet coupon contests to long term programs using special mechanisms.

Partnership programs

Partnership programs allow to promote the company’s or organization’s services in a way that enables to gain the trust of prospective customers by means of the power of information.

On Leaving

It was a hard decision.

I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.

The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.

I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.

Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.

How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)

Well, it was a hard decision. But it was a wise one.

Cheers

Santosh

On Leaving

It was a hard decision.

I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.

The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.

I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.

Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.

How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)

Well, it was a hard decision. But it was a wise one.

Cheers

Santosh

On Leaving

It was a hard decision.

I wonder if there was any reason for me to leave a job that was satisfying and people who were helpful and an office that looked cheerful most of the time. I wonder, if it was greed. I wonder if the reason was that I was ‘bored.’ I wonder if the reason was that I am adventurous. I will never know.

The past one week I was wondering, what makes one happy ? No, I am not seeking for the ultimate truth that Buddha, or the other great souls searched for and found. I am a normal person with normal habits. My idea of seek and search starts and ends with Google J. Is happiness found in - A good job?, A good pay package?, Friends?, Drinks?, Home?, Children?.. I never know. Is happiness found in oneself? Then why bother about the rest. I will never know what will make me happy. At least not in this lifetime.

I look back at my colleagues at Ogilvy and Mather, with a sense of gratitude. They were one of the best lot. A happy bunch. Sometimes it amazes me how they can be so happy.
Me at Ogilvy, was like a ship in a harbor. Things looked calm and peaceful. Even if there was rough seas, I knew I was safe. But, then that is not why ships are built for. I need to travel the high seas and also, other ports of call.

Life, I am told, is full of opportunities. It is how you recognize them and how you grab them that will make what you are. Your ambitions, should be your guiding star. You may not reach it. But at least you will have a sense of direction.

How different will the new place be. Well, it is opening a new doc file. You can start typing what you want and start something new… or you can copy and paste what you have been doing previously and soon see a sense of familiarity. This soon breeds into boredom. And I have started my typing :)

Well, it was a hard decision. But it was a wise one.

Cheers

Santosh

The Manusmriti and credit card usage

Our forefather Manu, the learned, had written about the Varnas, and the duties thereof, given to them. I did find a great deal of similarities that was there, in the credit card usage of oneself and the Varnas system as described in Manusmriti.

Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.


Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...

Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...

Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.

Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.

This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...

Happy Shopping!

Cheers

Santosh

The Manusmriti and credit card usage

Our forefather Manu, the learned, had written about the Varnas, and the duties thereof, given to them. I did find a great deal of similarities that was there, in the credit card usage of oneself and the Varnas system as described in Manusmriti.

Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.


Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...

Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...

Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.

Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.

This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...

Happy Shopping!

Cheers

Santosh

The Manusmriti and credit card usage

Our forefather Manu, the learned, had written about the Varnas, and the duties thereof, given to them. I did find a great deal of similarities that was there, in the credit card usage of oneself and the Varnas system as described in Manusmriti.

Brahmin:- Just after you get your first credit card, you have this feeling that you will not fall into the trap of debts. You have the feeling of know all, and what to do to avoid pitfalls. You spend prudently, and see that you pay all your outstandings, before the due date. You get into the details on the service tax charged for filling petrol, and also the ways to avoid paying the same in future. It is picture perfect usage of credit card.


Kshatriya:- Soon, there comes a time, when you believe in "Action". The hallmark of a true Kshatriya. Let not the fruits of action be the goal.. and you spend. This is a period of sensual gratification.. wherein you purchase on your card under the impression that you will pay it of in 3-4 installments. The spends increases from just Petrol, and other needy stuff.. to maybe electronic items, travel by air, and the brand tags... the credit card companies are happy... and they increase your credit limit...

Vaishya:- Interest. This is a period where your life is very "Interest"(ing)... The duties and qualifications of a Vaishya, beckons you. You are spending on 'forceful' expenditure, that you have nurtured in your Kshatriya days...

Shudra:- Your only duty prescribed is to serve the credit card company for your lifetime.. making the payments. You card is blocked, and the credit card collection agents are at your doorsteps.. your only aim in life is to serve without showing disrespect, conceit and make your payments regularly.

Well, there is another stage.. it can happen anytime, between the above 4 stages. This is the stage of Moksha - or enlightenment. You disappear from the city, from all the records that are there with the credit card company... and resurface after few years in new place and with a new name (in case your earlier name was Akshay, your new name can become Aakshay)... Like old clothes the previous usage of credit card is dis'card'ed.. and it is a new beginning.

This article is not intended at having a 'swipe' either at Hindu culture, or sage Manu, or the CC companies...

Happy Shopping!

Cheers

Santosh