Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
Senin, 26 Februari 2007
How Google has helped build brand advertising online
Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
How Google has helped build brand advertising online
Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
Online brand advertising
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google's, however, he said, brand marketers are advertising all of their products, all the time -- and that's contributing to much of the online brand advertising growth.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they're running thousands.
"Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."
Understanding Google's services
Increasing inventory would be a major catalyst for attracting more brand advertising, but perhaps more so would be marketer education on the types of services -- beyond search -- that Google offers. To that end, the company has led road shows to reach out to chief marketing officers and creative agencies to get them to think of Google products for other uses.
One oft-cited example is how Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the actual sales manager welcoming them into the dealership. It was, he said, an example of connecting brand messages with an introduction and how Google is actively involved with talks across Saturn's sibling General Motor brands.
"P&G, Coke, Pepsi -- they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said.
He said Google would also continue its work in offline media; it is happy with its print tests, while in radio Google has seen "lots of adoption both on the radio network side and advertiser side. ... The first question is, Will people use these systems? The answer is yes. The second question is, How do you continue to do it at scale? That's a lot of the beta testing we're doing right now."
Third-party ad serving
A Bank of America analyst asked Mr. Armstrong about Google's ad-serving philosophy and whether that was hindering marketer use of its display network. While most major online agencies serve their ads through Doubleclick or Atlas to simplify delivery and reporting, Google hasn't yet opened up its network to third-party ad serving. That means an agency that uses Doubleclick for virtually all of its ad placement would have to use a separate ad server, Google's, for buying display ads across AdSense.
Mr. Armstrong said Google faced the same issue in 2000 and 2001 with search -- people had asked whether Google would use a third-party ad server for search. Third-party ad servers, he said, "assume they can figure out how to target more effectively than you can." He said Google has been happy not to use third party ad servers to deliver its search ads and that it's "working diligently" in the branded ad space to continue to serve ads effectively.
He was bullish about the online ad market, saying that online media sellers are "not at a point where we're stealing share from each other," he said. "The more successful online is, the more successful all of us have been."
Source: Adage
Kamis, 15 Februari 2007
Story about Market Research
One of the important branches of advertising is market research. Nowadays you probably get an opinion poll before you do anything. Yet it is very important before you believe the numbers in an opinion poll that you look at the way the questions were phrased for the poll. Otherwise good pollsters can give you whatever results you'd like by manipulating the questions. Sir Humphrey Appleby demonstrates this point most aptly to Bernard in Yes Prime Minister ...
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
Story about Market Research
One of the important branches of advertising is market research. Nowadays you probably get an opinion poll before you do anything. Yet it is very important before you believe the numbers in an opinion poll that you look at the way the questions were phrased for the poll. Otherwise good pollsters can give you whatever results you'd like by manipulating the questions. Sir Humphrey Appleby demonstrates this point most aptly to Bernard in Yes Prime Minister ...
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
Story about Market Research
One of the important branches of advertising is market research. Nowadays you probably get an opinion poll before you do anything. Yet it is very important before you believe the numbers in an opinion poll that you look at the way the questions were phrased for the poll. Otherwise good pollsters can give you whatever results you'd like by manipulating the questions. Sir Humphrey Appleby demonstrates this point most aptly to Bernard in Yes Prime Minister ...
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
The PM has just gotten the results of an opinion poll. It says that 67% people would be in favor of reintroducing conscription. Sir Humphrey asks Bernard to get another opinion poll done in which the results are the opposite. Bernard can't understand how people can be both for and against conscription. So, Sir Humphrey demonstrates by quizzing him...
"Mr. Woolley, are you worried about the rise in crime among teenagers?"
"Yes"
"Do you think there is lack of discipline and vigorous training in our Comprehensive Schools?"
"Yes"
"Do you think young people welcome some structure and leadership in their lives?"
"Yes"
"Do they respond to a challenge?"
"Yes"
"Might you be in favour of reintroducing National Service?"
"Yes"
Now onto Survey 2
"Mr. Woolley are you worried about the danger of war?"
"Yes"
"Are you unhappy about the growth of armaments?"
"Yes"
"Do you think there's a danger in giving young people guns and teaching them how to kill?"
"Yes"
"Do you think its wrong to force people to take up arms against their will?"
"Yes"
"Would you oppose the reintroduction of National Service?"
"Yes"
(If you think Bernard is confused YOU try to take both the surveys again. See whether you come up with different answers. I didn't. The questions skillfully lead you to where they want you.) _Santosh
Guide to Understanding Advertising Lingo
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
Guide to Understanding Advertising Lingo
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
Guide to Understanding Advertising Lingo
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
ALL NEW - Parts are not interchangeable with previous design.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
HIGH RELIABILITY - We made it work long enough to ship it.
_Santosh
Selasa, 06 Februari 2007
59% of corporate decision makers use the Net for information search
According to ACNielsen Corporate Decision Makers Survey 6, corporate decision makers' access to the Internet increased from 81 per cent in 2005 to 98 per cent in 2006.
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
59% of corporate decision makers use the Net for information search
According to ACNielsen Corporate Decision Makers Survey 6, corporate decision makers' access to the Internet increased from 81 per cent in 2005 to 98 per cent in 2006.
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
59% of corporate decision makers use the Net for information search
According to ACNielsen Corporate Decision Makers Survey 6, corporate decision makers' access to the Internet increased from 81 per cent in 2005 to 98 per cent in 2006.
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).
“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.
ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.
appeared in Business Standard
_Santosh
Jumat, 02 Februari 2007
Yahoo! Bets big on entertainment, announces plans to launch 100 new websites this year
Yahoo! has announced plans to launch 100 new websites this year that will showcase various entertainment brands, including video games, TV shows and movies. The company recently introduced its Brand Universe initiative at its Sunnyvale, California headquarters.
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
Yahoo! Bets big on entertainment, announces plans to launch 100 new websites this year
Yahoo! has announced plans to launch 100 new websites this year that will showcase various entertainment brands, including video games, TV shows and movies. The company recently introduced its Brand Universe initiative at its Sunnyvale, California headquarters.
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
Yahoo! Bets big on entertainment, announces plans to launch 100 new websites this year
Yahoo! has announced plans to launch 100 new websites this year that will showcase various entertainment brands, including video games, TV shows and movies. The company recently introduced its Brand Universe initiative at its Sunnyvale, California headquarters.
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
The Initial sites will focus on the Nintendo Wii; game titles ‘The Sims’ and ‘Halo’; TV shows ‘Lost’ and ‘The Office’; and the ‘Harry Potter’ and ‘Transformers’ franchises. The rest would be announced by the end of February and launched by the year-end. Features on the Nintendo Wii site on Yahoo! include related news and reviews from around the Web, photos from Flickr, message boards and a buyer’s guide.
Yahoo has already built a Brand Universe site around the Nintendo Wii, and has announced six more. Like much of Yahoo!, advertising will support Brand Universe sites, and Yahoo! said it would discuss ways to share revenue with brand owners.
Vince Broady, Head of Games, Entertainment and Youth at Yahoo!, said that the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive.
“We don’t connect the dots for our users around those brands,” Broady said, adding, “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
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