Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Kamis, 13 Desember 2007
Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.
Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”
To read the complete article goto exchange4media.com
Selasa, 11 Desember 2007
How to write a good blog
Blogging is all about writing. Writing is all about grammar, language, presentation, etc.
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
How to write a good blog
Blogging is all about writing. Writing is all about grammar, language, presentation, etc.
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
How to write a good blog
Blogging is all about writing. Writing is all about grammar, language, presentation, etc.
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
Given below are the golden rules for good riting:
The 19 Rules for good Riting:
Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don't use no double negatives.
A writer mustn't shift your point of view.
When dangling, don't use participles.
Join clauses good like a conjunction should.
And don't use conjunctions to start sentences.
Don't use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don't use commas, which aren't necessary.
Its important to use apostrophe's right.
Don't abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there's that old one: Never use a preposition to end a sentence with.
Last but not least, avoid cliches like the plague.
Happy blogging
Cheers
Jumat, 07 Desember 2007
Rabu, 05 Desember 2007
13 Pillars for Internet Marketing
Hi,
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
13 Pillars for Internet Marketing
Hi,
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
13 Pillars for Internet Marketing
Hi,
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
This is wonderful piece of article I saw about Internet Marketing written by David Bain. Well The video download (Appx 2.15 hrs) costs about $127...
In case you have the inclination to know about Internet Marketing, and the monies, you could buy the same here.
The 13 Pillars - A Summary
The 13 Pillars of Internet Marketing gives you 2 ½ hours of video recorded live at a recent seminar in April 2007. It's jam packed with up-to-date information on how to run your own Internet marketing campaign as effectively as possible. But what exactly are the 13 Pillars?
Pillar #1: Website Design
• Simple coding you need to know
• How to appeal to search engines
• How to improve your search engine visitor click-through-rate
• How to structure your website navigation links
Pillar #2: Keyword Research
• What keyword phrases are
• How to research your keywords
• Where to position your keywords
• How to brainstorm 10 top keyword phrases for your business
Pillar #3: Blog Technology
• What a blog is and why it matters to your business
• How to set up your own blog
• Why a blog is so much better than a 'regular website'
• How to set up automated marketing using a blog
Pillar #4: Autoresponders
• What an autoresponder is and why autoresponders are essential for your business
• Why a 'double-opt-in' email list has to be an essential part of your Internet marketing strategy
• How to significantly improve your enquiry to purchase percentage
• What the best autoresponder software is
Pillar #5: Paid Advertising
• Which four directories you need to get your business listed in
• Tips for running your own pay-per-click marketing campaign
• How to determine whether or not your advertising campaign is worth it before you start
• Why you shouldn't use certain types of paid advertising
Pillar #6: Press Releases
• How to format your online press release for maximum impact
• What online press releases should do for your business
• Where to publish your online press releases
• Why online press releases won't work by themselves
Pillar #7: Link Building
• Why linking is the lifeblood of the Internet
• Where to build links to your website
• Why continuous, relevant link-building is essential
• How to get someone to link to your site without having to link back to them
Pillar #8: Article Submission
• Why article marketing is one of the most effective ways to promote your website
• How to publish your own articles on top-ranked websites for free
• How to quickly become a well-respected industry expert
• Which two sites are essential when it comes to publishing and promoting your articles
Pillar #9: Forum Participation
• Why participation in website forums should be an essential part of your Internet marketing strategy
• How to find your industry forums
• How to establish a reputation as a figure of authority in your industry forums
• How to obtain thousands of links to your website from your industry forums
Pillar #10: Viral Marketing
• What viral marketing is and why you can't afford to ignore it
• How viral marketing works
• Examples of highly effective viral marketing campaigns
• How to brainstorm 10 viral marketing strategies for your business
Pillar #11: Visitor Analysis
• Why you're throwing business away if you don't analyse your website visitor statistics
• Why profiling your visitors is essential
• How to research the keyword phrases that your visitors are using to find your website in search engines
• Why your home page isn't as important as you think it is
Pillar #12: Continuous Content
• Why search engines love new content and why you should add new content to your website as often as possible
• How and where to outsource the writing of your website content
• Whether your should focus on quantity or quality
• Why continuous new content on your website increases the amount of sites that link to you
Pillar #13: The Evolving Web
• How the web has evolved and why that matters to you
• Examples of 'old style' websites
• Examples of 'new style' websites
• How to plan for the future
Selasa, 04 Desember 2007
Beautiful Vizag
Visakhapatnam (aka Vizag) - is a place i grew up. Some of my best moments in life has been in this town. I just love this place. They say pics speaks a thousand words. See. and you too will fall in love with Vizag.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Beautiful Vizag
Visakhapatnam (aka Vizag) - is a place i grew up. Some of my best moments in life has been in this town. I just love this place. They say pics speaks a thousand words. See. and you too will fall in love with Vizag.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Beautiful Vizag
Visakhapatnam (aka Vizag) - is a place i grew up. Some of my best moments in life has been in this town. I just love this place. They say pics speaks a thousand words. See. and you too will fall in love with Vizag.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Santosh
The entry to Vizag port
Vizag Steel Plant at sunset
The tourism cottages at Rushikonda
Kailashgiri
Kailashgiri
Sea Vizag
Another view of the sea
View of the sea and beach from Kailashgiri
The fishing boats
The Borra caves
Borra Caves - Close to Araku Valley
Araku Valley - 110 Kms from Vizag
The Botanical Gardens - Araku Valley
Araku Valley - Pitcure for a Postcard.
Kamis, 29 November 2007
Getting back at the telemarketers
Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Getting back at the telemarketers
Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Getting back at the telemarketers
Who has been spared so far by them? Not me. I get these calls almost everyday. Sometimes 2 to 3 calls from the same organization. They are the most impersonal and impolite people to call you. They are becoming parasites, who thrive on technology. The telemarketers call you - when you are at home - unwinding from a hard day's work, when you are driving, when you are in a meeting (most irritating), when you are at work... just about any time of the day or week.
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
The Do Not Call Registry by DoT is not effective. So what is the best you can do. The old adage - " If you can't beat them, Join them."
Amy S. Quinn had sent me this wonderful link. Check it out
" Flip the Script: 34 Scripts and Ideas for Getting Back at Telemarketers "
Cheers
Rabu, 28 November 2007
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
10 Lessons for Marketers Using Viral Videos
In this Adage article, Kevin Nalts, explains how you can help your brand thrive online.
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Online video is changing the way we market, and it requires skill sets they don't teach in business school (at least they didn't a decade ago, but now I'm dating myself). On one hand we have marketers believing their "unique selling proposition" is as interesting as the "Numa Numa" kid. On the other, we have today's ADHD-prone video viewers demanding short entertainment whether it is promotional or not. So the rules are fairly simple: Keep your promotion short, interesting, edgy and give us a surprise that makes us want to forward your clip. After all, it's not a "viral video" if nobody wants to share it.
Lesson one: Tap into the video community
We online-video creators and watchers are a community that's not shrinking and not growing slowly. Your customers are among us unless you're targeting the maybe 10%-20% of people that haven't watched an online video. We'll watch your advertising and even spread it for you -- unless you promote gratuitously, insult us or, worse yet, bore us. Some of us amateurs have built audiences, and when they entertain or market, each video is guaranteed to get 10,000-100,000 views. That's not a huge number relative to TV's reach, but try getting that many views with a video you upload yourself to YouTube. And here's the best kept secret. Some of us will promote a brand for a modest fee. While some YouTubers are certifiably nuts, others can be your spokesperson and a way to connect with large audiences. And some video creators will make a promotional video for less than your agency bills you for that lunch meeting; others will do it for free product samples. Although the scalability of these programs is currently limited (unless you create one of the extremely rare viral sensations), the return on investment is often better than paid search.
Lesson two: Quality of the video is not what determines its popularity
My most popular videos are far from my best. Almost every day my videos rank in the "highest rated" section of the comedy category, and yet I'm far from the funniest creator on YouTube. When I featured a 14-year-old using a fart machine in a public library, I never dreamed "Farting in Public" would get nearly 4 million views. Though popular videos tend to be short, funny and shocking, there are other variables that have as much influence on getting the video seen. Many second and third-tier sites will give entertaining sponsored videos preferred placement for relatively small amounts of media spend. Got $10,000? Use the money to help get a clever sponsored video seen instead of pouring it into a black hole of unseen banner ads.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will
While some clever advertisements (with surprise endings, humor or sex) do become viral, most ads don't translate online, and it's a rare promotional video that gets millions of views. The smarter play is to sponsor popular video creators to create entertainment with product placement. This requires brands to let go of overt marketing messages and trust the instincts of creators to please their audiences.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and audiences, they're just one tactic of many. Smarter brands are connecting directly with prominent viral video creators. These folks have huge subscriber bases and fans, and are often delighted to get paid relatively small amounts for a sponsored video. I'm perplexed why some of the "most subscribed" video creators on YouTube don't have sponsors breaking their doors down. I have seen brands pay well into the six figures for videos that get fewer views than some of these creators get each time they post a video.
Lesson five: "Tagging" your video with keywords doesn't get them seen
Keywords may get your video to rank in searches, but there are far more effective ways to get your videos seen, such as title and thumbnail. A short funny video with a surprise ending will be exponentially more viral. That said, well-tagged videos can help brands in search. Do a Google search for "Healies" (a misspelling of the shoe called "Heely's) and you'll find my "Poor Man's Healies" videos near the top of the results page. Meanwhile, Zappos and Dick's Sporting Goods are bidding against the keyword and paying for each click.
Lesson six: Consumers might see your video, but that doesn't mean they'll visit your site and buy
I learned this the hard way. The conversion rate from viewing a video to visiting your site is not much better than the low-single digits of direct response. That means you either need metrics for the "worth" of a view or hope your video is seen millions of times so the direct-response metrics aren't embarrassing.
Lesson seven: Paying for a well-produced video won't necessarily increase your brand's ROI
A $250,000 production cost makes a return on investment difficult. Since fewer than 2% of people will visit a website after a video, a good ROI requires a low production cost and the highest number of views possible.
Lesson eight: Not all video portals are created equal
The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery.
Lesson nine: You may be a conservative organization, but don't let that keep you from this medium
Conservative legal and public-relations policies have prevented many marketers from entering into a dialogue with prominent video creators. Most marketers have seen at least a few videos that mention their own brands or those of competitors, but some brands remain squeamish about something as simple as an online-video contest. Doritos, Dove, Heinz and Mr. Clean were just a few of the brands that invited consumers to submit to contests to win cash, prizes, fame or a chance to be on TV.
Some brands fear running a contest because they don't want to be ridiculed. But brands will be bashed by disgruntled consumers via online video whether or not their companies dabble in the space. Quietly watching from the sidelines is no insurance policy and certainly won't grow revenue. So refraining from online video in fear is no smarter than those companies that were afraid to market online back in 1998.
Lesson 10: This medium will become measurable
As it matures, it will become as measurable as search. But for the time being, the most controllable variables are cost of production and total views. I've had sponsors beg for their URL to appear pervasively through a video, but that tends to alienate viewers and reduce the total views. And the rate of viewers that visit the website is a difficult variable to change (unless there's a provocative reason for the viewer to interrupt their online-viewing experience).
Kamis, 22 November 2007
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Kerala Trip
All I wanted was 1 week of pure laziness. Do nothing and just while the time. But that was not to be :(
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
My trip to kerala was all about One Wedding and One Funeral.
I started from Bangalore to Palakkad on Nov 8. Left Bangalore around 4.30 AM. Took the inner ring road (Koramangala) and hit Hosur Road at Madivala. The road was busy even at that time. There was a huge traffic of trucks and lorries. It took about 45 mins to reach Hosur... Then the roads cleared :). The road from Hosur to Krishnagiri is excellent. From Krishnagiri, the road to Dharmapuri was bad in patches... but heck, you can still maintain 80-100 KMPH.
The hell started once we crossed Dharmapuri... till Toppur the roads are baad... (there is construction work on the National Highway)... and to make the matter worse... a looong line of traffic... i could see vehicles lined up upto 2 kms... it was crawling at snail pace...
Once off Toppur.. taking the right towards Mettur... it a beautiful drive, considering that you had been stuck up in slow moving traffic for almost an hour or so... The state highway road is excellent. This was the first time, I took this route. My earlier trip, I had driven Via Salem. Once we reached Mettur, you need to take a left to go towards coimbatore... going straight you reach the Mettur dam. We took the straight road to the dam... and it was a great view... considering that after rains, the reservoir was almost full.
You have signboards giving directions to Coimbatore..The route takes you through Bhavani and then you hit the national highway at Perundurai. (this route you avoid crossing Salem and Erode)... from here the road is awesome and soon we crossed Avinashi and reached outskirts of Coimbatore. We were there by 12.
Had to pick my sister-in-law from the airport... and the flight was delayed for hours and hours.. it reached coimbatore only around 1.50 PM. The Airport is around 10 Kms from right fork before the L&T toll gate. (You need to enter Coimbatore town...)
L&T bye-pass road is a runway... you can see Kms in front of you... and you can press the accelerator as hard as you want to...
Once we crossed the L&T bye-pass and entered Kerala... it was all together a different world. The roads are bad.. (if your call them roads).. at most places it looks like craters on the Moon. Reached Valayr check-post and luckily there were not much traffic... else negotiating this place would have taken another hour or so extra...
By this time.. it was close to 3 PM... and it took about another 30 Mins to reach home at Koodvayur - in Palakkad...
Had a late lunch,,,, and zzzzzz,,, (i do not have the habit of waking up at 3.45 AM :)
Santosh
PS: This is photo of Jog falls I had taken on my earlier trip to Karwar/Goa.
Selasa, 06 November 2007
Wishing you all a happy Diwali
I am going to Kerala and the net connection would be intermittent... hence an advance Diwali wishes to all of you - Santosh
PS: Shall try and upload some photos from my visit to kerala soon
PS: Shall try and upload some photos from my visit to kerala soon
Wishing you all a happy Diwali
I am going to Kerala and the net connection would be intermittent... hence an advance Diwali wishes to all of you - Santosh
PS: Shall try and upload some photos from my visit to kerala soon
PS: Shall try and upload some photos from my visit to kerala soon
Langganan:
Postingan (Atom)