"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
Minggu, 26 Desember 2004
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
For whom the bells toll - Tsunami, 26 December, 2004
"No man is an island,
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
entire of itself;
every man is a piece of the continent,
a part of the main.
If a clod be washed away by the sea,
Europe is the less,
as well as if a promontory were,
as well as if a manor of thy friend's or
of thine own were:
any man's death diminishes me,
because I am involved in mankind,
and therefore never send to know
for whom the bells tolls;
it tolls for thee."
John Donne
Devotions upon
Emergent Occasions, no. 17
(Meditation)
1624 (published)
This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami
Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all those who are affected by this disaster.
Also the tolling of the bell is a reminder that when the Nature strikes.. it can be devastating. Someone said - 'Man has the capacity, the intelligence, the freedom to explore and if you have explored the nature properly than you have come home. Nature is your Home.’ Nature affects every dimension of our lives but than whoever build the Heavens must be looking down upon the Earth and must be thinking ‘Gosh! What a mess I have made!
Let us build a ray of hope and support a mission to help the people where we can reach them with our little help in the best possible way we can.
Peace to the departed souls... strange are the ways of God.
Santosh
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Pay Per Click Vs. Search Engine Optimization
Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Wishing you all Season's Greetings and a Happy New Year...
Cheers !!
Santosh
PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably only two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Search engine marketing is undoubtedly the best source of targetted traffic on the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position only heats up from day-to-day.
SEO has been there since the beginning of the Internet, while PPC is the "new kid on the block".
PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as "sponsored listings".
SEO refers to "Search Engine Optimization". This is search ranking based on many factors like link popularity, page rank, etc. The listings for these appear on the main search results of an engine, also called "natural or organic search listings".
The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).
So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.
1) PPC Advantages
a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.
b) PPC is the more popular advertising medium on the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget on this, as the risks of trying out other less popular marketing methods are higher.
Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.
c) Ability to rank high on the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.
Also, PPC listings get posted much faster, usually a few days (after editor review).
PPC Disadvantages:
a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.
2) SEO Advantages
a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?
SEO Disadvantages:
a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms on "natural search listings"
SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. one month could mean you're out of the top ten with no warning.
b) SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).
So, who wins? It depends on the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those on lower budgets, SEO would be their first choice.
The acme of skill is on the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC on keywords within your budget range, and use SEO to target more expensive keywords on the natural search engine results.
Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.
About the author:
Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses on reviewing/recommending only home business opportunities that have good standing with the FTC and BBB.
Sabtu, 18 Desember 2004
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY: Part 1
It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue.
I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end.
Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in history has emerged as fast as management and managers have in the last fifty to sixty years. In fact they are multiplying faster than streptococcus bacteria. Management is an age old practice. In fact the most successful executive would have been that Egyptian who, 4700 years or more ago, first conceived the pyramid – without any precedent – designed it and built it- in a record time. And it still stands.
But I think the genesis of management goes far beyond this. Yes it was much before the coming of great civilization. It was thousands of years ago when Neanderthal man roamed the earth, well not the whole earth, but a part of it.
Mr. Neanderthal was a Lone ranger. He never believed in sharing or delegating his work. His daily chore was – hungry - eat; thirsty – drink, tired – sleep, horny – sex. In today management world, his requirements were at the bottom of Maslow’s hierarchy.
Soon he realized that sex was hard to come by and decided that he move in with Mrs. Neanderthal. Yeah, right archeology proves that women used to stay in caves while men wandered about.
Then soon they realized being in group reduced their chance of going hungry, and increased the chance of extra-marital affair… and hence they invited some more to join them in the group. They had a focus/ mission of coming together – they could now hunt together and also they derived their strength in numbers, which gave them security from bigger predators…
The first manager would have been the caveman who said “urghh htydk glrk blpj”(Meaning: you are late for the meeting. What is the latest update?) and then started the culture of management. The hallmarks of an ideal management are: Satisfied Manager, and disgruntled employees working under him.
Soon the group started increasing in numbers (because the lifespan of the cavemen increased, because of the group), and that led to delegation of work. But the ultimate power for the group leader Caveman came with the power of ‘Fire’.
The discovery of fire - it would have been discovered when a bolt of lighting would have struck and created a forest fire… our ancestors would have burnt their hands trying to catch a burning wood at the wrong end… but they would have also liked the taste of the animals that was burnt in the fire… thus they would have realized that food would taste good if it was ‘fired’... but then getting the fire was a problem… and controlling it was more difficult. The caveman used to wait for the next lighting bolt at the place where it struck before… but then it never happened… and thus came the realization – lighting never strikes at the same place twice
Well, coming back to the manager and fire connection… it was the man who learnt the art of controlling the fire… that became the manager. He got to sit close to it, when the climate was cold, he got to roast the food and have the first bite when it came to eat, and poke the fire at someone who tried to act to smart… thus he got the ability to ‘fire’ anyone… and that was the main quality and still is the main differential point between the manager and the people who work under him…THE ABILITY TO FIRE ANYONE.
Some things have not changed through the ages. Amen.
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